太原招聘

The Product & Promotion Specialist will develop the Ford China imported vehicle local product feature and price strategy for China market by fully communicating with AP product team base on understanding of China auto market and consumer needs, and will initiate the supporting document for BU’s business development strategy. At the same time, the specialist will also serve as the leader to manage the sales promotion work which aligned with imported models’ brand communication. The specialist will be responsible for multi-agency management according to the related work.

1. Lead local product & price strategy development for FORD CHINA imported vehicle


Fully understand China market and consumer needs, and translate into AP product team
Lead the identification and implementation of new requirements for China market imported product by monitoring market condition and our product’s competitiveness
Provide valuable input for future Nameplate Brand Positioning including but not limited to Target customers, Product Benefits, Personality/Image, Pricing Strategy, etc.

2. Lead development of national sales promotion strategy and dealer communication and management


Develop each nameplate sales promotion strategy and execution plans via fully understanding of brand communication strategy and market condition
Develop new car national launch strategies which aligned with global launch principle, as well as local culture accustomed by consumers
Effectively plan and pace dealer communication effort based on communication with PR, brand and Sales team
Successfully execute all the promotion & launch plans via dealer communication and management

Qualification

1.Preferred previous experience:marketing & agency

2.Keycompetencies: product & market analysis, product marketing, communication strategy, consumer insight; sales promotion; dealer management, managing the marketing mix; relationship management; revenue and cost management.

3.Strong ability of product and market analysis

4.Have experience in Marketing, Sales promotion and BTL event

5.Be knowledgeable on Ford business processes and products and AP&A markets

公司宗旨
打造更美好的世界，让每个人自由移动，追逐梦想
OUR PURPOSE
To help build a better world, where every person is free to move and pursue their dreams.


福特汽车公司作为全球汽车企业之一，提供包括设计、制造、销售高品质的轿车、SUV、卡车、电动车型、林肯品牌豪华车型及相关售后服务，并以先锋创新的品牌精神与Ford+发展计划为指导，建立全时全方位的新型客户关系，重振汽车业务，引领电气化革命，全面推进企业现代化，利用智能网联软件、数据和服务，不断提升客户体验。

今年正值福特汽车公司成立118周年之际，福特秉持“打造更美好的世界，让每个人自由出行，追逐现梦想”的宗旨，到2025年底在电气化业务方面全球投入300亿美金，ALL-IN电气化，并已成立全新电池创新中心Ford Ion Park，投资研发固态电池。面向L4级别自动驾驶，福特第四代自动驾驶测试车已上路，Blue Oval智能科技平台，携手苹果、亚马逊和百度等，打造更智能的生态系统。在Ford+发展计划的指引下，福特汽车正在驶入新的发展之路。