市场主管
喜力亚太酿酒（上海）有限公司
- 公司规模：500-1000人
- 公司性质：外资(非欧美)
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2014-07-31
- 工作地点：温州
- 招聘人数：1
- 学历要求：大专
- 职位月薪：面议
- 职位类别：渠道/分销主管
职位描述
工作职责：
1. 根据区域市场营销策略，进行所辖区域内推广方案的分解制定、执行和评估
a) 参与制定、评估所辖区域内媒体、公关投放计划，确保符合品牌显现标准；
b) 推进执行区域内终端店点的陈列计划；
c) 制定消费者促销活动方案，与销售部门合作推动渠道促销；
d) 推动其他品牌推广计划的制定与执行；
2. 协助销售部同事对省内重点城市的进行开发，推动重点城市的陈列和促销活动
3. 进行客户走访，并与重点客户保持紧密联系
4. 及时收集竞争品牌在区域内的相关资料，了解相关市场信息，为当地销售部同事提供支持和指导。
1. 根据区域市场营销策略，进行所辖区域内推广方案的分解制定、执行和评估
a) 参与制定、评估所辖区域内媒体、公关投放计划，确保符合品牌显现标准；
b) 推进执行区域内终端店点的陈列计划；
c) 制定消费者促销活动方案，与销售部门合作推动渠道促销；
d) 推动其他品牌推广计划的制定与执行；
2. 协助销售部同事对省内重点城市的进行开发，推动重点城市的陈列和促销活动
3. 进行客户走访，并与重点客户保持紧密联系
4. 及时收集竞争品牌在区域内的相关资料，了解相关市场信息，为当地销售部同事提供支持和指导。
5. 完成上级指派的其他任务
职位要求:
1.本科学历，CET-4或以上水平，市场营销专业尤佳
2.熟练的MS Office操作技能
3.1-2年快消品行业工作经验（市场或销售方向），有夜场工作经验优先考虑
4.较强的抗压能力和良好的沟通技巧
5.适应夜场节奏，并可接受省内短期出差
Job Description:
Develop and implement national and regional marketing plan for the responsible area
Manage marketing budget
Ordering and planning of POSM developed by HQ Marketing
Development of local POSM
Adaptation of visuals/POSM developed by HQ marketing
Report on competitor activities (promotion in various channel, etc)
Managing the POSM inventories
职位要求:
1.本科学历，CET-4或以上水平，市场营销专业尤佳
2.熟练的MS Office操作技能
3.1-2年快消品行业工作经验（市场或销售方向），有夜场工作经验优先考虑
4.较强的抗压能力和良好的沟通技巧
5.适应夜场节奏，并可接受省内短期出差
Job Description:
Develop and implement national and regional marketing plan for the responsible area
Manage marketing budget
Ordering and planning of POSM developed by HQ Marketing
Development of local POSM
Adaptation of visuals/POSM developed by HQ marketing
Report on competitor activities (promotion in various channel, etc)
Managing the POSM inventories
Media plan / Advertising (Designated area)
PR execution (Designated area)
Project leader in designated cities/product promotions (planning / executing)
Preparation of Channel visibility and visibility budget
PR execution (Designated area)
Project leader in designated cities/product promotions (planning / executing)
Preparation of Channel visibility and visibility budget
Requirements:
Bachelor Degree or above
Strong self-motivation
2+ years of marketing or trade marketing experience and FMCG industry preferred
Able to work under pressure
Team player
Able to travel to the cities in the area
PPT and MS office user, Photoshop user is a plus
Have a good commend of English
Bachelor Degree or above
Strong self-motivation
2+ years of marketing or trade marketing experience and FMCG industry preferred
Able to work under pressure
Team player
Able to travel to the cities in the area
PPT and MS office user, Photoshop user is a plus
Have a good commend of English
公司介绍
Company Background:
Heineken has the widest global presence of all the international brewing groups, operating in over 170 countries and employing 50,000 people. In 2003, Heineken brewed a total of million hectoliters of beer at over 110 breweries in more than 60 countries.
With a presence in over 170 countries, Heineken is the world's most international brewer. To us, that means much more than brewing and selling beer. It means being a part of society in all those places. We try to match our global presence with an equally great awareness of our responsibilities: to the environment, to our investors, and to those thousands of people who work for us and enjoy our product.
People are as essential to Heineken as hops and yeast. We value today's finest employees and managers, and continue to cultivate the bright young talent that will lead us into the future. As one of the world's most successful international employers we offer challenging jobs, excellent managerial opportunities, competitive compensation, and access to a global network of expertise and support.
For more information, please visit our website:
www.heineken.com, www.tigerbeer.com
Heineken has the widest global presence of all the international brewing groups, operating in over 170 countries and employing 50,000 people. In 2003, Heineken brewed a total of million hectoliters of beer at over 110 breweries in more than 60 countries.
With a presence in over 170 countries, Heineken is the world's most international brewer. To us, that means much more than brewing and selling beer. It means being a part of society in all those places. We try to match our global presence with an equally great awareness of our responsibilities: to the environment, to our investors, and to those thousands of people who work for us and enjoy our product.
People are as essential to Heineken as hops and yeast. We value today's finest employees and managers, and continue to cultivate the bright young talent that will lead us into the future. As one of the world's most successful international employers we offer challenging jobs, excellent managerial opportunities, competitive compensation, and access to a global network of expertise and support.
For more information, please visit our website:
www.heineken.com, www.tigerbeer.com