太原 [切换城市] 太原招聘太原储备干部/培训生/实习生招聘太原实习生招聘

Communications Intern

福特汽车(中国)有限公司

  • 公司规模:10000人以上
  • 公司性质:外资(欧美)
  • 公司行业:汽车

职位信息

  • 发布日期:2013-09-04
  • 工作地点:上海
  • 招聘人数:1
  • 职位类别:实习生  

职位描述

The Communications Intern will be responsible for supporting the communications team to promote and a positive image for the Company's products and their reputation to target media outlets.

Part-time: 3 days a week at least

Responsibilities:
Support the development, planning and implementation of product communications activities for two new performance products which will be introduced to China to industry-leading standards in support of Ford China's accelerated growth plan in the market, including:


1. To work with the team to plan and implement new product launches, media drive events and product marketing campaigns strategically and creatively and to high standards;

2. To aggressively tell Ford product stories on an on-going basis to auto, IT/Tech and lifestyle media to maximize Ford share of voice and desired message delivery in each product segment;

3. To support the team to develop product editorial plan and content to promote the brand/product reputation ;

4. To Maintain key messages and talking points on key product information as well as issues management such as product recalls

5. To collect and share competitive product-related intelligence to support the development of Ford China 's product communications strategies and plans;

6. To work with the third-party agencies, if any, to ensure that agency partner deliver high quality programs/launch assets in a cost-effective manner


Qualifications:
- Good communications skills
- Strong copywriting
- Good marketing knowledge
- Outstanding team player
- Detail oriented
- Can work under stress

公司介绍

公司宗旨
打造更美好的世界,让每个人自由移动,追逐梦想
OUR PURPOSE
To help build a better world, where every person is free to move and pursue their dreams.


福特汽车公司作为全球汽车企业之一,提供包括设计、制造、销售高品质的轿车、SUV、卡车、电动车型、林肯品牌豪华车型及相关售后服务,并以先锋创新的品牌精神与Ford+发展计划为指导,建立全时全方位的新型客户关系,重振汽车业务,引领电气化革命,全面推进企业现代化,利用智能网联软件、数据和服务,不断提升客户体验。

今年正值福特汽车公司成立118周年之际,福特秉持“打造更美好的世界,让每个人自由出行,追逐现梦想”的宗旨,到2025年底在电气化业务方面全球投入300亿美金,ALL-IN电气化,并已成立全新电池创新中心Ford Ion Park,投资研发固态电池。面向L4级别自动驾驶,福特第四代自动驾驶测试车已上路,Blue Oval智能科技平台,携手苹果、亚马逊和百度等,打造更智能的生态系统。在Ford+发展计划的指引下,福特汽车正在驶入新的发展之路。