太原 [切换城市] 太原招聘太原市场/营销招聘太原市场/营销/拓展经理招聘

AP Market Research Manager

福特汽车(中国)有限公司

  • 公司规模:10000人以上
  • 公司性质:外资(欧美)
  • 公司行业:汽车

职位信息

  • 发布日期:2013-09-04
  • 工作地点:上海
  • 招聘人数:1
  • 职位类别:市场/营销/拓展经理  

职位描述

Position Purpose:
This Research Manager will have the responsibility of running syndicated and customized tracking studies (ex: GQRS, Car Buyer studies, BEAT, Ad Tracking etc.) in up to 11 Markets in Asia Pacific. This role will support all APA Markets, other Ford regions and the Global Research Leads and Agency(s).

Key Roles and Responsibilities:
1. Support and lead the assigned global tracking programs with other regions (e.g.: Ford of Europe and Ford of North America) on behalf of APA.
- Program content includes multi country project management, sampling plan, survey processes/business rules, data reporting, action planning tool, program training and communications, etc.
- Closely work with suppliers to ensure we have the required data input/output to/from the studies between the Research supplier and various Ford systems.
2. Manage annual budget(s) for assigned tracking programmes
3. Agency management to ensure the programs are delivered and maintained with quality.
4. Initiate regular communications (e.g.: conference calls, communication notes) to APA stakeholders (Sales and Service directors), Markets' Management and Markets' working-level team.
5. Obtain the requirements of Asia Pacific markets to run the programs with a balance of local market needs and regional/ global consistency.
6. Answer Market's queries and manage the relationships with Teams/Contacts.
7. Maintain a quality project and continuously improve/enhance these programs.

Qulifications:
- An advanced research, marketing or business degree.
- 6 to 8 years experience in consumer insights preferably in tracking studies.
- Automotive OEM or Automotive Research Agency Experience.
- Strategic thinking
- A bility to take an enterprise view and to deliver results with coordination from multiple groups.
- Strong communication, interpersonal skills, and persuasive skills.
- Self -starter.
- Fluent spoken and written English.
- Research planning and execution. Experience of leading regional projects across different countries would be a plus.
- Strong (multi country) project management skills.
- Detailed focused – can ensure flawless project delivery and management .
- Senior Leadership meeting preparation and presentation experience.
- Ability to be the study advocate and educate others .
- Knowledge of APA Markets & the automotive customer ownership experience/processes.
- Preferable knowledge of working with mTAB.

公司介绍

公司宗旨
打造更美好的世界,让每个人自由移动,追逐梦想
OUR PURPOSE
To help build a better world, where every person is free to move and pursue their dreams.


福特汽车公司作为全球汽车企业之一,提供包括设计、制造、销售高品质的轿车、SUV、卡车、电动车型、林肯品牌豪华车型及相关售后服务,并以先锋创新的品牌精神与Ford+发展计划为指导,建立全时全方位的新型客户关系,重振汽车业务,引领电气化革命,全面推进企业现代化,利用智能网联软件、数据和服务,不断提升客户体验。

今年正值福特汽车公司成立118周年之际,福特秉持“打造更美好的世界,让每个人自由出行,追逐现梦想”的宗旨,到2025年底在电气化业务方面全球投入300亿美金,ALL-IN电气化,并已成立全新电池创新中心Ford Ion Park,投资研发固态电池。面向L4级别自动驾驶,福特第四代自动驾驶测试车已上路,Blue Oval智能科技平台,携手苹果、亚马逊和百度等,打造更智能的生态系统。在Ford+发展计划的指引下,福特汽车正在驶入新的发展之路。