太原招聘

Roles and Responsibilities:
Lead development, planning and implementation of Lincoln product communications strategies to industry-leading standards in support of Lincoln China's business plan in the market, including:
1. To plan and implement communication strategies to support brand launch, new product launches, media drive events and other communication campaigns strategically and creatively to high standards;
2. To aggressively tell Lincoln product stories on an on-going basis to auto, IT/Tech and lifestyle media to maximize Lincoln share of voice and desired message delivery vis-à-vis competitors;
3. To develop product communications messages and content, working closely with Lincoln global and Lincoln China Marketing, Sales & Service team;
4. To protect the Lincoln brand by proactively managing Lincoln brand/product issues and crises and minimizing their negative impact;
5. To build and maintain a close relationship with internal stakeholders including Lincoln Marketing, Sales & Service, Product Development, etc. and provide them with communications counsel and support;
6. To manage third-party agency relationships, if any, to ensure that agency partner deliver high quality programs/launch assets in a cost-effective manner;
7. To train and mentor the extended Lincoln product communications team to help them set and achieve their annual performance goals, as well as individual development plans wherever appropriate.

QUALIFICATIONS:
1. BA degree from a reputable university
2. 8 to 10 years’ experience
3. Preferred candidate : Agency, luxury auto brand with a proven track record launching and managing communications for a luxury brand in China
4. Strong technical communication skills and solid understanding of luxury and auto industry, good media relations.
5. Strong strategic thinking and analytical skills, ability to develop and implement strategic and creative communication plans.
6. Strong bilingual communications skills in both verbal and written communication
7. Ability to drive results in a complex matrix organization
8. Travel required about 30%

DESIRED SKILLS
1. Creative leadership: Find new ways to communicate Lincoln messages
2. Market/Product knowledge: Strong understanding of the auto industry, the luxury segment and Lincoln brand and products
3. Team leadership: Serve as example of collaboration with colleagues, and work cross-functionally with all company activities and functions
4. Customer focus: Understand the specific needs of each media outlet or reporter and internal stakeholders
5. Strategic orientation: Leverage all resources to maximize each event or product
6. Process orientation: Focused on streamlining work flow and communication with vendors
7. Diversity orientation: Awareness of the varying needs of different internal clients
8. Key stakeholder/Media relations: ability to build and maintain excellent media/key stakeholder relations to advance overall team goals

公司宗旨
打造更美好的世界，让每个人自由移动，追逐梦想
OUR PURPOSE
To help build a better world, where every person is free to move and pursue their dreams.


福特汽车公司作为全球汽车企业之一，提供包括设计、制造、销售高品质的轿车、SUV、卡车、电动车型、林肯品牌豪华车型及相关售后服务，并以先锋创新的品牌精神与Ford+发展计划为指导，建立全时全方位的新型客户关系，重振汽车业务，引领电气化革命，全面推进企业现代化，利用智能网联软件、数据和服务，不断提升客户体验。

今年正值福特汽车公司成立118周年之际，福特秉持“打造更美好的世界，让每个人自由出行，追逐现梦想”的宗旨，到2025年底在电气化业务方面全球投入300亿美金，ALL-IN电气化，并已成立全新电池创新中心Ford Ion Park，投资研发固态电池。面向L4级别自动驾驶，福特第四代自动驾驶测试车已上路，Blue Oval智能科技平台，携手苹果、亚马逊和百度等，打造更智能的生态系统。在Ford+发展计划的指引下，福特汽车正在驶入新的发展之路。