太原招聘

Be Responsible For Ford Primary Brand Strategy, Go-To-Market Plan and Execution

• Manage Ford primary brand Go-To-Market timelines and milestones based on team alignment
• Support the development of primary brand launch campaign and drive stakeholder alignment on all deliverables
• Support primary brand strategy and plan briefing to internal teams
• Lead content planning and work with agency / social and media editor teams to deliver relevant and interesting contents to drive public awareness and consideration
• Work with PR to support messaging development and social campaigns to enhance media awareness and drive engagement
• Understand and fully utilize research findings as well as analytics / metrics and develop actionable plans to address business challenges
• Support BTL communications channels (experiential events, auto shows, etc.)
• Industry trend and competitive actions analysis

 
Coordinate BTL Execution

• Bring proposal and drive different team into one direction on BTL floor plan
• Work with NDSD/JMC/FCO/Team Edison/PR/Regional Sales/Exhibition Host/Vendor/Dealers to deliver smooth execution by following the planned timeline
• Inspire creative to deliver interactive and memorable activities to encourage customers’ self-motivated social sharing
• Timely tracking process to ensure efficient leads distribution and issue fixing
• Lead annual fixed assets process

 
Drive Governance and Process

• Lead cross-functional launch meeting - attendance by key launch functions
• Track timely feedback input from each team
• Support internal senior management review, JV EC reviews
• Work with PUR/FIN teams to support internal PE/PO approval process

 
Personal Development

• Actively participate corporate level training and activities to enrich skill set
• Learn “strategic thinking” and “design thinking” concept to apply into daily working

公司宗旨
打造更美好的世界，让每个人自由移动，追逐梦想
OUR PURPOSE
To help build a better world, where every person is free to move and pursue their dreams.


福特汽车公司作为全球汽车企业之一，提供包括设计、制造、销售高品质的轿车、SUV、卡车、电动车型、林肯品牌豪华车型及相关售后服务，并以先锋创新的品牌精神与Ford+发展计划为指导，建立全时全方位的新型客户关系，重振汽车业务，引领电气化革命，全面推进企业现代化，利用智能网联软件、数据和服务，不断提升客户体验。

今年正值福特汽车公司成立118周年之际，福特秉持“打造更美好的世界，让每个人自由出行，追逐现梦想”的宗旨，到2025年底在电气化业务方面全球投入300亿美金，ALL-IN电气化，并已成立全新电池创新中心Ford Ion Park，投资研发固态电池。面向L4级别自动驾驶，福特第四代自动驾驶测试车已上路，Blue Oval智能科技平台，携手苹果、亚马逊和百度等，打造更智能的生态系统。在Ford+发展计划的指引下，福特汽车正在驶入新的发展之路。