太原招聘

Responsibilities:

Support for driving the development and execution of EV GTM market strategy and plans to build the EV brand awareness, desirability and convert consumer engagement & sales in long-run vision.

Lead Social marketing for Launch & Sustainment of EV  Products

• Understand the target customer, media and technology consumptions habits for each campaign
• Work with agencies to develop innovative contents and drive new digital ideas for the customer across all touch-points
• Translate creative campaign themes and key messages into unique digital executions
• Work with agency and market media planning teams to implement a digital media plan
• Establish success metric and analytics for tracking campaign and media performance

EV co-branding and Operational Excellence:

• Lead co-branding strategy and business development on EV branding partnership.
• Work with agency to improve digital media efficiency and effectiveness, create interactive contents to inspiring customers.
• Understand linkages between Global Marketing Launch Process (GMLP) and interface with Global Marketing for specific digital regional deliverables (e.g. strategy, placemats, launch plans)
• Identify and champion best practices for local market digital planning, tracking, and measurement
• Support Global Digital Program and Tool implementation across AP markets

Support EV go-to-market in China:

• Support to develop GTM strategy by working with cross-functional team, lead and track the execution of go-to-market to run the success launch of new product. The in-depth understanding of EV, marketing and sales is strongly emphasized
• Work with cross-functional team including Product Marketing, Retail Marketing, Marcomm, Sales, FCSD, Distribution, Charging, Finance, Business Strategy, Ford Credit, CAF, JMC and broader MS&S organization to develop process to identify new go-to-market ideas for Ford’s new Electrified Product go to market

Drive overall budget incl. Fixed Marketing/Variable Marketing/ Selling Cost Forecasts and Analytics.

• Drive development of FM/VM/Selling cost spend model that supports go-to-market planning and execution.  
• Lead Agency Relationship and Management.
• Lead development of Agency Scope of Work (SOW) including detailed planning placemats, resource summaries, and proposed performance metrics
•  Lead completion of agency evaluation (mid-year, year-end) and coordinate submissions from markets and ensure 100% green on-time delivery
• Track status of monthly budget incl. production, agency travel, etc. and identify opportunities/risks to forecast 

Requirements:
 

• 8 years experience with marketing or business bachelor degree or above
• Prior experience in Marketing Communications, preferably within Digital Marketing
• Experience in digital marketing agency management and/or experience working with IT Teams and managing Enterprise projects will be beneficial.
• Knowledge of global EV auto industry and markets, Ford's product and general product knowledge is a plus.
• Experience with Managing operation of APP/Wechat & Customer Databases
• Understanding of Ford Global Marketing deliverables, expertise in Digital Marketing.
• Ability to manage multiple projects with different internal and external constituents.
• Be knowledgeable on Ford business processes and products.
• Fluent Mandarin & English capability.

公司宗旨
打造更美好的世界，让每个人自由移动，追逐梦想
OUR PURPOSE
To help build a better world, where every person is free to move and pursue their dreams.


福特汽车公司作为全球汽车企业之一，提供包括设计、制造、销售高品质的轿车、SUV、卡车、电动车型、林肯品牌豪华车型及相关售后服务，并以先锋创新的品牌精神与Ford+发展计划为指导，建立全时全方位的新型客户关系，重振汽车业务，引领电气化革命，全面推进企业现代化，利用智能网联软件、数据和服务，不断提升客户体验。

今年正值福特汽车公司成立118周年之际，福特秉持“打造更美好的世界，让每个人自由出行，追逐现梦想”的宗旨，到2025年底在电气化业务方面全球投入300亿美金，ALL-IN电气化，并已成立全新电池创新中心Ford Ion Park，投资研发固态电池。面向L4级别自动驾驶，福特第四代自动驾驶测试车已上路，Blue Oval智能科技平台，携手苹果、亚马逊和百度等，打造更智能的生态系统。在Ford+发展计划的指引下，福特汽车正在驶入新的发展之路。