太原 [切换城市] 太原招聘太原公关/媒介招聘

Digital & Multi-Media Strategy Supervisor (职位编号:33753BR)

福特汽车(中国)有限公司

  • 公司规模:10000人以上
  • 公司性质:外资(欧美)
  • 公司行业:汽车

职位信息

  • 发布日期:2019-08-13
  • 工作地点:上海
  • 招聘人数:1人
  • 工作经验:5-7年经验
  • 学历要求:招1人
  • 语言要求:不限
  • 职位类别:公关/媒介  媒介主管

职位描述

Responsibilities:
 
  • Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely
  • Manage Social Media campaigns and day-to-day executions, including:
    • Curate relevant content to reach the company’s ideal customers.
    • Oversee design, style, and persona of content in adherence to company guidelines.
    • Identify threats and opportunities in user generated content surrounding the business.
  • Develop and expand community and/or influencer outreach efforts.
  • Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns.
  • Liaise with Insights and Analytics teams to analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Basic requirements:
 
  • Be sensitive to digital market place trends
  • Quick learner and be quick response to market needs
  • Logical thinking and responsible for results
  • Above 5 years social platform operation experience
 
Business requirements:
 
  • Be familiar with online media and media platform
  • overall project management skills
  • Leading agency skills
  • Good communication skills with colleagues
 
 

职能类别:公关/媒介媒介主管

公司介绍

公司宗旨
打造更美好的世界,让每个人自由移动,追逐梦想
OUR PURPOSE
To help build a better world, where every person is free to move and pursue their dreams.


福特汽车公司作为全球汽车企业之一,提供包括设计、制造、销售高品质的轿车、SUV、卡车、电动车型、林肯品牌豪华车型及相关售后服务,并以先锋创新的品牌精神与Ford+发展计划为指导,建立全时全方位的新型客户关系,重振汽车业务,引领电气化革命,全面推进企业现代化,利用智能网联软件、数据和服务,不断提升客户体验。

今年正值福特汽车公司成立118周年之际,福特秉持“打造更美好的世界,让每个人自由出行,追逐现梦想”的宗旨,到2025年底在电气化业务方面全球投入300亿美金,ALL-IN电气化,并已成立全新电池创新中心Ford Ion Park,投资研发固态电池。面向L4级别自动驾驶,福特第四代自动驾驶测试车已上路,Blue Oval智能科技平台,携手苹果、亚马逊和百度等,打造更智能的生态系统。在Ford+发展计划的指引下,福特汽车正在驶入新的发展之路。