Brand Executive 品牌主管
喜力亚太酿酒（上海）有限公司
- 公司规模：500-1000人
- 公司性质：外资(非欧美)
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2013-11-05
- 工作地点：上海-卢湾区
- 招聘人数：若干
- 工作经验：三年以上
- 学历要求：本科
- 职位类别：产品/品牌主管
职位描述
Brand Executive 品牌主管
Job Description:
- Develop and implememt the marketing plan based on the national and regional marketing plan for the responsible area
- Manage the marketing spending in accordance with POSM budget and national & regional ATL budget allocated to the area
- Ordering and planning of POSM developed by HQ Marketing
- Development the local POSM
- Adaptation of visuals/POSM developed by HQ marketing
- Report on competitor channel activities
- Management of Area's POS inventory
- Area Media plan / Advertising
- Area PR execution
- Project leader in new priority city/product development (planning /implementation)
- Preparation of Channel visibility and visibility budget
- Monitor and control the visibility and premium spending by cities to ensure effective use and allocation of resources
Requirements:
- Bachelor Degree or above
- Strong self-motivation
- 3+ years of marketing or trade marketing experience and FMCG industry preferred
- Able to work under pressure
- Team player
- Able to travel to the cities in the area
- PPT and MS office user, Photoshop user is a plus
- Have a good commend of English
公司介绍
Company Background:
Heineken has the widest global presence of all the international brewing groups, operating in over 170 countries and employing 50,000 people. In 2003, Heineken brewed a total of million hectoliters of beer at over 110 breweries in more than 60 countries.
With a presence in over 170 countries, Heineken is the world's most international brewer. To us, that means much more than brewing and selling beer. It means being a part of society in all those places. We try to match our global presence with an equally great awareness of our responsibilities: to the environment, to our investors, and to those thousands of people who work for us and enjoy our product.
People are as essential to Heineken as hops and yeast. We value today's finest employees and managers, and continue to cultivate the bright young talent that will lead us into the future. As one of the world's most successful international employers we offer challenging jobs, excellent managerial opportunities, competitive compensation, and access to a global network of expertise and support.
For more information, please visit our website:
www.heineken.com, www.tigerbeer.com
Heineken has the widest global presence of all the international brewing groups, operating in over 170 countries and employing 50,000 people. In 2003, Heineken brewed a total of million hectoliters of beer at over 110 breweries in more than 60 countries.
With a presence in over 170 countries, Heineken is the world's most international brewer. To us, that means much more than brewing and selling beer. It means being a part of society in all those places. We try to match our global presence with an equally great awareness of our responsibilities: to the environment, to our investors, and to those thousands of people who work for us and enjoy our product.
People are as essential to Heineken as hops and yeast. We value today's finest employees and managers, and continue to cultivate the bright young talent that will lead us into the future. As one of the world's most successful international employers we offer challenging jobs, excellent managerial opportunities, competitive compensation, and access to a global network of expertise and support.
For more information, please visit our website:
www.heineken.com, www.tigerbeer.com