天津招聘

职位描述：
Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, EXPO, Parker, Elmers, Calphalon, Rubbermaid, Graco, Baby Jogger, Aprica, Goody, Irwin, Lenox, Rubbermaid Commercial Products, Coleman, First Alert, FoodSaver, Jostens, K2, NUK, Oster, Rawlings, Sunbeam and Yankee Candle. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, Newell Brands helps consumers achieve more where they live, learn, work and play.

The Manager, Ecommerce Marketing role requires the ability to drive revenue growth and customer satisfaction for online stores primarily through catalog optimization, digital shelf improvement and merchandising.

Responsibilities:

- Develop E-Commerce merchandising strategy and action plan.
- Manage and execute online merchandising and promotional calendar by brand and by store
- Drive traffic via performance marketing programs and collaborate for digital/social media spending
- Drive the development of new features, programs and services for the online stores to optimize the overall user experience
- Use analytics to identify opportunities for testing and optimization, with a focus on improving conversion
- Assist in the development of pricing, promotional and other strategies to help achieve marketing and sales goals
- Partner with other functions to support the strategic planning, testing, and execution of initiatives for the E-Commerce websites
- Provide market, competitive, strategic and tactical intelligence to drive prioritization of store initiatives
- Monitors and analyzes the overall health of the E-Commerce business as well as performance of program KPIs

Requirements:

- Bachelor’s Degree required
- At least 5 years’ experience working in digital merchandising, and digital marketing or E-Commerce
- Knowledge of E-Commerce business models, specifically how to drive e-commerce sales through innovative, effective and cost efficient marketing/merchandising programs and strategies
- Knowledge of the digital ecosystem and how E-Commerce, web, mobile, social, search and channels work together to optimize behavior and acquisition
- An analytical, problem solving and results-driven approach to E-Commerce challenges and opportunities
- Ability to interpret data, draw conclusions, and proactively identifying areas for improvement
- Knowledge of Google Analytics or similar web analytics tools
- Knowledge of online marketing tactics (SEO, SEM, Email, etc.)
- Ability to own the onsite testing process – including test plan development, test execution and measurement
- Ability to collaborate and influence cross functional teams without formal authority
- Demonstrated ability to thrive in a fast paced, rapidly changing environment 举报 分享

纽威集团(Newell Brands, NYSE:NWL)是一家全球著名的耐用消费品与商用产品制造商，并且是美国财富500强和S&P200上市企业。公司全球总部设在美国亚特兰大，年全球销售额约为80亿美元，旗下拥有众多全球著名品牌，包括Paper Mate, Sharpie, EXPO, Parker, Elmer’s, Calphalon, Rubbermaid, Graco, Baby Jogger, Aprica, Rubbermaid Commercial Products, Coleman, First Alert, FoodSaver, NUK, Oster, Sunbeam and Yankee Candle 等。

亚太地区是纽威集团增长最迅速的市场之一。目前集团业务覆盖大中华地区、韩国、日本、马来西亚、泰国、菲律宾、印度、澳大利亚和新西兰等国家与地区。亚太区管理团队总部设在中国上海，销售、市场营销和其它职能部门则遍布整个亚太地区。

我们向合适的人选提供具有竞争力的薪酬福利和良好的个人发展机会。有意者请浏览公司职业网页********************************/us/en


Newell Brands (NYSE:NWL) is a $8 billion is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, EXPO, Parker, Elmer’s, Calphalon, Rubbermaid, Graco, Baby Jogger, Aprica, Rubbermaid Commercial Products, Coleman, First Alert, FoodSaver, NUK, Oster, Sunbeam and Yankee Candle. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, Newell Brands helps consumers achieve more where they live, learn, work and play.

Due to our strategic focus and development in Asia Pacific, we are looking for high caliber talent to join our company. A competitive remuneration package will be offered to the appropriate candidate. Interested parties please visit ********************************/us/en