天津招聘

Responsibilities:

- Ensure the integrity of Shell brand in all JVs especially in RVI execution and co-brand/joint-brand environment.

- Stay close with Operation and Engineering functions to ensure RVI standards are properly met at JV level.

- Implement and monitor Shell brand principles in all marketing activities and daily operations.

- Provide guidance to JVs on branding issues and excellence in Brand relation executions.

- Communicate various standards throughout the Retail corporate/JVs in order for all stakeholders to obtain a better understanding of,and compliance of Shell brand standards. Improve internal awareness and capabilities of Brand management.

- Act as the Focal Point for SBI for brand related assurances and audits.

- Localize global brand mgt toolkit and bring up the awareness of branding mgt in JVs.

- Advise Central MKT team on brand related issues and ensure the marketing campaigns from Central MKT are compliant with Shell brand standards.

- Provide on-going support for education and monitoring of the application of all brand standards. Report any non-compliance incidence.

- Joint venture structure in Retail China (multiple shareholders for difference JVs) complicates the brand mgt and communications.

- Brand status across JVs varies due to the existence of “dual-brand” with Chinese partner. This significantly increases the difficulty in branding compliance.

- The incumbent has various stakeholders that demands significant communication efforts with Central Team,JVs and Global Retail.

Requirements:

- Minimum 6 years experience in marketing profession, with brand management experience preferred.

- Has sound understanding of Shell brand principles.

- Has excellence skills in communication and be able to manage JV partners’ expectation on branding.

- Has ability to work with cross functional teams (SCL and JV, e.g. Engineering, Sales & Operations) for branding issues.

- Solid experience in brand audit and handling brand incidence will be a plus.

- Has good communication skills, both verbal and written (Chinese & English).

作为全球最具创新能力的企业之一， 壳牌致力于开发智慧型能源解决方案，在全球范围内帮助弥合能源供应缺口，建设更加美好的能源未来。从在世界最深的海底进行勘探，到极其先进的处理设施，再到加油站和家用燃气，壳牌的业务涵盖广泛，多种多样——正如同我们提供给你的机会一样。

壳牌在中国的发展轨迹已经超过一个世纪，是目前在中国的***跨国公司之一，壳牌所有的核心业务都已进入了中国，包括上游业务、天然气一体化和新能源业务、下游业务和项目与技术部门。壳牌是中国排名***的国际润滑油生产和销售商，也是向中国提供液化天然气最多的国际能源公司之一。在所有中国运营的国际能源公司中，壳牌拥有***的加油站网络。

作为世界领先的能源和化工公司，壳牌2019年位列《财富》世界500强榜单Top3。同时，壳牌也是《时代》杂志2016年******雇主，2017猎聘年度多元非凡雇主，连续多年荣获前程无忧中国典范雇主百强企业并获得2019员工关爱典范企业，入选2019年Universum全国大学生“中国最具吸引力雇主”Top100榜单；我们在70多个国家和地区拥有超过80000名员工，你将有机会与来自世界各地的杰出人才共事，分享技术专长和观点，收获丰富的经验。

我们坚信打造包容性的文化有助于员工的茁壮成长。今天的人才相比以往任何时候都更加多元化。对于创新、发展和保留人才而言，包容性的工作环境至为关键。壳牌是一个提供公平机会的雇主(Equal Opportunity Employer), 无论地域、性别、种族或身体状况。

人类面临的能源挑战日益严峻，全球能源需求迅猛增长，大有供不应求之势。在今天，从事于能源行业比以往任何时候都更加激动人心。激情满怀，富于创造力，干劲十足的你，是否愿意把创新变为现实，构建能源事业的未来？