PRODUCT & PROMOTION MANAGER
上海赫兹国际租车咨询有限责任公司
- 公司规模：50-150人
- 公司性质：外资(欧美)
- 公司行业：生活服务
职位信息
- 发布日期：2012-09-07
- 工作地点：上海-长宁区
- 招聘人数：若干
- 工作经验：二年以上
- 学历要求：本科
- 语言要求：英语熟练
普通话熟练 - 职位类别：市场/营销/拓展主管 产品/品牌经理
职位描述
JOB DESCRIPTION - PRODUCT & PROMOTION MANAGER, HERTZ CHINA
A. Job title / Job code / Reporting to:
Promotion,& Product Development Manager, Hertz China. Reporting directly to Marketing Director, China.
B. Job purpose (mission or "raison d'être")
The key responsibilities and accountabilities for the incumbent are to:
Promotion - Corporate Promotions / Business Rental Promotions / Leisure Rental Promotions:
? Annual planning
? Detailed promotion mechanics and execution full development
? Monthly promotions tactics planning in conjunction with pricing manager
? Results tracking & improvement recommendation on a weekly basis
? Competition promotion tracking on a weekly basis
? Covering inbound/domestic/outbound
Product development:
? Marketing research - target customers, competition, and relevant industries - qualitatively and quantitatively in a smart way
? Concept development
? Pricing - co-working with pricing manager
? SOP development and Hertz functions' training
? Internal and external communications' development
? Test run & SOP optimization
? Launch executions
? Product after-launch performance tracking
? Product modifications if needed
Team management:
? Team members' training, coaching and performance management
? Talent development and retention
? Continuous team individual productivity improvement
C Job Contacts (main interfaces inside and outside the company)
? External Customers, associations, medias & vendors
? Local and National Sales Staff
? Internal Legal Department
? Branch Operations
? Region Management
? Internal Pricing & Contracts Department ? Local and National Sales Staff/Mgt
? Region Management
? Nat'l Acc't Associates
D. Job dimensions (Authority/Autonomy)
Key Performance Indicators KPI 1 KPI 2 KPI 3 KPI 4
Revenue Growth/BP Target Active Accounts Growth Top 20 Accounts Relationship Management Sales Rep Development
E Knowledge, skills and experience required
(Detail here the knowledge, skills and experience required for satisfactory performance of the job)
Educational Background:
Bachelor's Degree .MBA degree will be a solid plus
Professional Experience:
At least 3 years in Marketing Field and two years working experience as a team leader within an MNC.
Knowledge:
? Knowledge of product and market promotion
? Knowledge of marketing activities like exhibitions, promotional programs & PR activities
? Company processes, including credit, sales, and operations.
? Computer software tools.
? The China approach to Sales & Marketing as well as International understanding
Skills:
? Effectively apply oral and written communication skills with English and Mandarin
? Negotiation skill
? People management
? Leadership capability
Competencies:
? Proactive
? Timely
? Creative
? Great art sense and copy writing (in bilingual)
? Collaborative
? Problem solving
? Well connected internally and externally
? Analytical
Additional Notes:
Candidate must be flexible to travel at least 50% of the time. Ability to work independently. Creativity. Open minded to try new techniques and ways of doing business.
A. Job title / Job code / Reporting to:
Promotion,& Product Development Manager, Hertz China. Reporting directly to Marketing Director, China.
B. Job purpose (mission or "raison d'être")
The key responsibilities and accountabilities for the incumbent are to:
Promotion - Corporate Promotions / Business Rental Promotions / Leisure Rental Promotions:
? Annual planning
? Detailed promotion mechanics and execution full development
? Monthly promotions tactics planning in conjunction with pricing manager
? Results tracking & improvement recommendation on a weekly basis
? Competition promotion tracking on a weekly basis
? Covering inbound/domestic/outbound
Product development:
? Marketing research - target customers, competition, and relevant industries - qualitatively and quantitatively in a smart way
? Concept development
? Pricing - co-working with pricing manager
? SOP development and Hertz functions' training
? Internal and external communications' development
? Test run & SOP optimization
? Launch executions
? Product after-launch performance tracking
? Product modifications if needed
Team management:
? Team members' training, coaching and performance management
? Talent development and retention
? Continuous team individual productivity improvement
C Job Contacts (main interfaces inside and outside the company)
? External Customers, associations, medias & vendors
? Local and National Sales Staff
? Internal Legal Department
? Branch Operations
? Region Management
? Internal Pricing & Contracts Department ? Local and National Sales Staff/Mgt
? Region Management
? Nat'l Acc't Associates
D. Job dimensions (Authority/Autonomy)
Key Performance Indicators KPI 1 KPI 2 KPI 3 KPI 4
Revenue Growth/BP Target Active Accounts Growth Top 20 Accounts Relationship Management Sales Rep Development
E Knowledge, skills and experience required
(Detail here the knowledge, skills and experience required for satisfactory performance of the job)
Educational Background:
Bachelor's Degree .MBA degree will be a solid plus
Professional Experience:
At least 3 years in Marketing Field and two years working experience as a team leader within an MNC.
Knowledge:
? Knowledge of product and market promotion
? Knowledge of marketing activities like exhibitions, promotional programs & PR activities
? Company processes, including credit, sales, and operations.
? Computer software tools.
? The China approach to Sales & Marketing as well as International understanding
Skills:
? Effectively apply oral and written communication skills with English and Mandarin
? Negotiation skill
? People management
? Leadership capability
Competencies:
? Proactive
? Timely
? Creative
? Great art sense and copy writing (in bilingual)
? Collaborative
? Problem solving
? Well connected internally and externally
? Analytical
Additional Notes:
Candidate must be flexible to travel at least 50% of the time. Ability to work independently. Creativity. Open minded to try new techniques and ways of doing business.
公司介绍
Hertz Corporation,one of the world's largest general use car rental company operating from over 8,100 corporate locations in 147 countries, is actively expanding its business scope in China.We are seeking a highly qualified and enthusiastic candidate to undertake the position of Manager, Chauffeur Service Operations.
赫兹，全球最大的汽车租赁公司之一，分布在147个国家8100个租赁点，现在正在积极地把其业务范围扩大至中国。我们正在寻求热情而具备高素质的人员担任带驾营运部经理职位。
Interested candidates are strongly encouraged to forward their detailed resume in Chinese/English to us no later than 20th Dec,2008.Applications will be treated in strict confidence.
JOIN US AND BECOME PART OF A WORLD-CLASS COMPANY IN TOTAL MOBILITY SOLUTIONS
赫兹，全球最大的汽车租赁公司之一，分布在147个国家8100个租赁点，现在正在积极地把其业务范围扩大至中国。我们正在寻求热情而具备高素质的人员担任带驾营运部经理职位。
Interested candidates are strongly encouraged to forward their detailed resume in Chinese/English to us no later than 20th Dec,2008.Applications will be treated in strict confidence.
JOIN US AND BECOME PART OF A WORLD-CLASS COMPANY IN TOTAL MOBILITY SOLUTIONS