天津招聘

职位描述：
1. Content Management
    a.Setup internal content pool incl. video, advertorial, PR release, and key art etc on
    b.Manage the content scheduling on the digital
    c.Drive the digital content strategy and deliver clear metrics for success that showcase progress against execution
    d.Optimize the online platforms and social media execution

2. Digital Marketing Plans development & implementation;
Working in conjunction with the local Brand Marketing team to develop an engaging and consumer-focused digital marketing plan(including but not limited to):
        PPC
eCRM
Social Media
Affiliate Marketing

3. Search Engine Optimization (SEO);
    a. Keyword research to identify opportunities
    b. Consideration of keyword research & overall SEO strategy when writing content
    c. Development and implementation of link building strategy (on & offsite)
    d. Ensuring SEO best practice
    e. Updating page titles and site tagging (alt, meta and H tags) to ensure accessibility

4. Customer Relationship Management;
    a. Manage and maintain eCRM database
    b. Input the information of names cards collected from AOP, retail program and online sampling
    c. Establish and enhance the relationship/communication/interaction with potential customers in the database-
    d Painting Matters content creation and delivery
    e. New product launch notice
    f. E-promotion notice
    g. Other online activities to enhance the customer relationship for eCRM

5. Brand website development, maintenance and traffic optimization;
    a. On-time information update on Brand website according to new product launch & other online activities.
    b. Maintain & update current content areas such as news, featured artists, resources, video content etc
    c. Update and optimize site traffic drivers (within site)
    d. Obtain and manage accurate translations of content provided by Group Digital Marketing Team.
    e. Other reasonable task as requested by Marketing manager or Group Digital Marketing Team

6. Reporting and Analytics;
    a. Monthly report and analysis to line manager including;
 Website Data
 eCRM database update
 EDM report and analysis
 Microblog activity
 E-promotion, e-sampling result tracking and analysis
 Financial report of digital marketing

    b. Bi-annual report and analysis
    c. Online Competitor tracking and analysis
 Devise and provide Brand Marketing Team with monthly competitor report (including but not limited to):Web developments/New marketing strategies/eCRM activity
 Utilise and monitor online resources/tools for above (including but not limited to):-Google Alerts/Brand Monitoring

7. Internal & External Liaison
    a. Liaise with and appoint local agencies where appropriate
    b. Liaise with and ensure overall strategy is in line with Brand Marketing Team strategy
    c. Liaise with relevant brand/product managers where appropriate 举报 分享

柯雅集团的成立可追溯到1832年，总部设在艺术殿堂伦敦。在近200年的发展中，依靠世界领先的加工工艺和品牌美誉度立足世界，旗下拥有三个世界级别的品牌，占有着全球三分之一的市场份额，这在世界艺术材料市场是绝无仅有的成就。作为一家近200年历史的公司，世界艺术家世世代代赋予我们的荣耀传承至今，诸多艺术家们也使用我们的产品进行艺术创作，成就非凡。柯雅集团的子公司足迹遍布11个国家，产品畅销全球120多个国家，拥有数千分销商，零售商以及数百万消费者。
1997年柯雅集团扎根中国，天津逐步成长为柯雅（中国）的总部，肩负生产制造、销售服务、物流运输等重任，与此同时天津柯雅引进了国际先进的生产工艺及设备，不断创新和持续改善，致力于为世界、 专业人士以及不同阶层的美术爱好者提供优质的产品和消费体验。柯雅集团掌控着天津柯雅90%的控股权，逐步建立了了上海营销中心、淮北生产基地。这些都是柯雅国际集团的重要成员。
柯雅的发展离不开优质的人力资源和热爱艺术的朋友们，他们用自己的“画笔”描绘出五彩斑斓的职业生涯和卓越的成就，而柯雅将可以为你提供一切可能的在岗培训、职业通道和发展空间，助你实现梦想。你的职业魅力将在柯雅的画作上绽放，柯雅也因为有你而蓬勃发展。主要品牌：
艺方，始创于1720年
花斑狗，始创于1766年
温莎牛顿，始创于1832年
丽唯特，始创于1955年
康迪巴黎，始创于1795年
主要产品系列: 油画、丙烯、水彩、水粉、蜡笔油画棒、固体片水彩、广告粉、固体油画、毛笔及各种绘画媒介等。

我们的愿景：鼓舞世界上的每一位艺术家
我们的使命：我们提供可持续的与富有创造性的工具与服务以满足纯真的表达
我们的战略支柱：人、地球、利润、优质品牌
我们的价值观：
开放—透明和尊重
创新—挑战现状
激情—乐享工作
质量—追求卓越

天津柯雅厂区地址：天津市南开区咸阳路80号
上海办公室地址：上海市长宁区法华镇路525号创意树林D座525室