天津招聘

职位描述：
1. A&P program
- Overall integration of brand positioning and A&P programs in the assigned markets, in the context of brand positioning direction provided by Corporate.
- Develop and execute local A&P programs and corresponding media plans for sales achievement and brand building,
- Supervise the brand team in their execution of marketing programs.
- Develop local POS strategy and implementation plans and actions.
- Monitor the A&P spending to ensure the maximum efficiency and effectiveness.
2. Distribution
- Recommend potential distribution channels and formulate distribution strategies to maximize sales of San Miguel and assigned brands.
3. Marketing communication
- Overall development of communication strategy for the assigned market.
- Supervise the marketing communication and PR activities and event sponsorship.
4. Product
- Recommend new packaging to strengthen brand image and enhance volume in the local market.
5. Customer profile
- Monitor and keep track on customer profile to ensure right market targeting.
- Identify potential customer groups for San Miguel products in the local market.
6. Market analysis
- Work with Corporate Development Department on market research for making sound strategic marketing decisions.
- Monitor competitor information to identify potential competitors and movement of competitors. 举报 分享

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