天津招聘

职位描述：
Purpose
Develop and execute a marketing income strategy in support of centre strategy and guide the development of plans and components. Needed to deliver income from use of advertising opportunities in the centre and build brand awareness in line with the target customer profile.

Key Accountabilities
? To maximize Centre event and advertising spaces’ revenue from internal tenants and external parties.
? In-charge of Centre background music and announcement system; LED; lightboxes and event space and roadshows rental to achieve costs and income targets.
? Forge close links with brand partners to ensure the sharing of marketing information and plans in order to improve sales and footfall to the Centre.
? Pre-event planning, on-site coordination with Marketing Directors, Events Executive, vendors and venue organiser.
? Development and implement marketing communications programmes and brand building events / activities to create awareness and drive traffic to the Centre.
? To work with and support a cross-functional team on an ongoing basis.
? Manage the relationships of local advertising, media, press, web or promotion agencies in support of the centre strategy and a centralised plan.
? In close liaison with tenants, develop and update a communication plan in order to maintain a good communication channel between tenants and the Centre.
? Monitor and report to Centre and Marketing Directors on potential communications issues/ crisis on a timely fashion.
? Deliver ROI analysis and provide marketing reports, as requested, to inform decision making. Provide complete and concise briefings and evaluations as required by the Centre Director on a timely basis to inform decision making.
? Achieve and maintain visual standards for centre devised by head office, in compliance with established guidelines.
? Communicate updated information regarding promotions, tenants, and other consumer-centric information on voice-out materials including advertisements, press releases and centre website and weibo.
? Manage the performance of direct reports, if any, developing and motivating those individuals to maximize their potential and value to the business.

Dimensions
Role is managed by the Centre Director but has an indirect supporting line to the Marketing Director.
Role holder may manage Marketing Executive/Assistant (depending on the size of the centre)

Knowledge and Skills
? Educated to degree level (preferably business) or equivalent
? Relevant marketing/PR experience, preferably in shopping centre or real estate sector
? Good connection with media & vendors preferred
? Experience in a customer handling environment
? New business development
? IT skills: Advanced level Microsoft Word and PowerPoint, Intermediate Excel and Outlook 举报 分享

    芬琴集团创建于1979年， 其业务主要集中于三个领域：时尚、 零售和房地产开发。 其房地产开发业务包括一个主要由零售和住宅/酒店资产组成的投资组合， 价值约合18亿美元。 该集团目前管理着20多个开发项目， 总面积逾60万平方米。 在时尚和零售领域， 芬琴集团持有多项许可， 并创建了包括Calvin Klein、Guess及Jean Paul Gaultier在内的众多重要全球品牌。 他们与多家主要意大利品牌保持着密切的合作关系， 这为其奥特莱斯业务提供了有力的支持。
 RDM始创于意大利，集团在该地区拥有相当成功的房地产开发项目经验。RDM以极富战略性的布局在意大利各地设立了多个名品奥特莱斯，其精心策划的选址都最大程度地增加了集团的收益。在RDM开发的众多项目之中，还包括欧洲最大的奥特莱斯购物中心Serravalle。
 此外，RDM也是中国名品奥特莱斯的开发商。RDM在北京周边开发了名为佛罗伦萨小镇的名品奥特莱斯。2012年芬琴成为Silk Road Holdings股东并由RDM管理开发佛罗伦萨小镇。作为同类中的佼佼者芬琴集团自 1986年进入中国市场，在拥有15年奥特莱斯管理经验的董事总经理及10年奥特莱斯管理经验的运营经理的意大利管理团队的支持下在该地区积累了丰富的奥 特莱斯运营经验。
佛罗伦萨小镇－上海名品奥特莱斯设计灵感源自意大利经典建筑、石桥、喷泉、广场和门廊点缀着一座座意大利式经典建筑。在购物和游览之余，还可在超过10家不同风味的户外咖啡厅、餐厅品尝地道的意大利餐以及中西方美食。佛罗伦萨小镇－上海名品奥特莱斯为中国消费者带来前所未有的购物体验，为家人、朋友和爱侣提供全日购物享受的***选择。
佛罗伦萨小镇上海名品奥特莱斯坐落于浦东新区祝桥镇华洲路和海滨路交口，位于迪斯尼乐园和上海浦东国际机场之间，周边有上海绕城高速、华夏高架路、迎宾高速等公路交通，离地铁2号线远东大道站仅400米，另有公交枢纽规划在建。