ACS Strategy marketing Specialist
霍尼韦尔（中国）有限公司(Honeywell)
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：多元化业务集团公司
职位信息
- 发布日期：2015-06-30
- 工作地点：北京
- 招聘人数：1
- 工作经验：3-4年
- 学历要求：本科
- 语言要求：英语熟练
- 职位月薪：面议
- 职位类别：市场/营销/拓展专员
职位描述
Job Description
The Export Strategic Marketing Specialist is responsible for helping drive the strategic planning process related to Follow the Growth Initiatives which includes identifying high-opportunity markets, adjacencies, and/or segments and assist in planning for the organization's market entree and success. He/She will assist China Export Leader with market analysis and specific marketing projects. This requires a thorough assessment of customer and market requirements, new and existing technologies and current strategies. This individual must be able to analyze long-term market trends, customer needs, and evaluate competitive landscape in order to develop a business strategy that ensures ACS long-term success.
Specifically, he/she must:
Strategy & Planning
Support the ACS STRAP development & business analysis
Integrate inputs to develop distinctive product plans with outstanding financial outcomes; Be competent in microeconomics, finance, VOC, research and analysis and basic marketing toolkit [market definition and sizing, segmentation, value management, targeting and positioning, pricing].
Supports STRAP information gathering; Contributes information to marketing plans on their own accord;
Frequently contributes information and ideas to the strategy formulation process and to the production of marketing plans and budgets
Research and Analysis
Design and execute impactful market research studies; drive to conclusions and actionable recommendations for the business
Supports and sometimes demonstrates leadership in the information gathering process
Provides analysis support to “so whats” and works through the implications of analysis; Clearly communicates the findings and implications
Gathers and cleanses data for on-going and custom research projects to support ACS growth initiatives (high growth regions, new verticals, adjacent markets) through primary and secondary research methodologies.
Develops and maintain regional profiles of our market of interest in specific countries
Develops specific detailed analysis of target vertical markets (e.g. healthcare, pharmaceuticals, airports, etc) in specific geographies to provide strategic insight to our SBUs marketing leaders.
Supports the data collection and analysis needed for the vertical market led generation activities.
Develop and maintain macro-economic models used to predict and prioritize future growth areas
Conducting data and requirements analysis for specific projects such as supporting new offering developments
Monitor and report on market and competitive trends
Gather data on competitors and analyze their market share, offerings, verticals and geographical presence
Document and improve research methodologies and share best practices with others
Candidate Profile
Strong analytical and quantitative skills
Strong problem solving ability; rigorous and resourceful with a pragmatic approach - applying 80-20 rule and coming up with directionally sound logic to navigate through limited data situations
Experience in conducting secondary and primary research; competitive analysis
Identifying and understanding market and technology trends and linking them to business strategy
Understanding of microeconomics and financial concepts and linking them to business strategy
Strong financial and excel modeling skills, and excellent power point slide preparation
Ability to work effectively with senior-level executives and manage internal customer relationships
Strong interpersonal skills, maturity and good judgment and capable of communicating with a diverse range of individuals
Experience & Educational Requirements
The successful candidate will have a minimum of 2 to 3 years experience in similar role. He/she must have a history of success marketing, strategic planning and product management. The successful candidate must possess proven marketing strategic, analytical and implementation skills.
An undergraduate degree in an analytical (e.g. economics, math, engineering, etc…) or technical discipline is required.
"Want to know more about us? Please join us through Sina Weibo by @霍尼韦尔"
The Export Strategic Marketing Specialist is responsible for helping drive the strategic planning process related to Follow the Growth Initiatives which includes identifying high-opportunity markets, adjacencies, and/or segments and assist in planning for the organization's market entree and success. He/She will assist China Export Leader with market analysis and specific marketing projects. This requires a thorough assessment of customer and market requirements, new and existing technologies and current strategies. This individual must be able to analyze long-term market trends, customer needs, and evaluate competitive landscape in order to develop a business strategy that ensures ACS long-term success.
Specifically, he/she must:
Strategy & Planning
Support the ACS STRAP development & business analysis
Integrate inputs to develop distinctive product plans with outstanding financial outcomes; Be competent in microeconomics, finance, VOC, research and analysis and basic marketing toolkit [market definition and sizing, segmentation, value management, targeting and positioning, pricing].
Supports STRAP information gathering; Contributes information to marketing plans on their own accord;
Frequently contributes information and ideas to the strategy formulation process and to the production of marketing plans and budgets
Research and Analysis
Design and execute impactful market research studies; drive to conclusions and actionable recommendations for the business
Supports and sometimes demonstrates leadership in the information gathering process
Provides analysis support to “so whats” and works through the implications of analysis; Clearly communicates the findings and implications
Gathers and cleanses data for on-going and custom research projects to support ACS growth initiatives (high growth regions, new verticals, adjacent markets) through primary and secondary research methodologies.
Develops and maintain regional profiles of our market of interest in specific countries
Develops specific detailed analysis of target vertical markets (e.g. healthcare, pharmaceuticals, airports, etc) in specific geographies to provide strategic insight to our SBUs marketing leaders.
Supports the data collection and analysis needed for the vertical market led generation activities.
Develop and maintain macro-economic models used to predict and prioritize future growth areas
Conducting data and requirements analysis for specific projects such as supporting new offering developments
Monitor and report on market and competitive trends
Gather data on competitors and analyze their market share, offerings, verticals and geographical presence
Document and improve research methodologies and share best practices with others
Candidate Profile
Strong analytical and quantitative skills
Strong problem solving ability; rigorous and resourceful with a pragmatic approach - applying 80-20 rule and coming up with directionally sound logic to navigate through limited data situations
Experience in conducting secondary and primary research; competitive analysis
Identifying and understanding market and technology trends and linking them to business strategy
Understanding of microeconomics and financial concepts and linking them to business strategy
Strong financial and excel modeling skills, and excellent power point slide preparation
Ability to work effectively with senior-level executives and manage internal customer relationships
Strong interpersonal skills, maturity and good judgment and capable of communicating with a diverse range of individuals
Experience & Educational Requirements
The successful candidate will have a minimum of 2 to 3 years experience in similar role. He/she must have a history of success marketing, strategic planning and product management. The successful candidate must possess proven marketing strategic, analytical and implementation skills.
An undergraduate degree in an analytical (e.g. economics, math, engineering, etc…) or technical discipline is required.
"Want to know more about us? Please join us through Sina Weibo by @霍尼韦尔"
公司介绍
霍尼韦尔国际（Honeywell International）是一家多元化、高科技的先进制造企业。在全球，其业务涉及航空产品和服务，楼宇、家庭和工业控制技术、汽车产品、涡轮增压器、以及特殊材料。霍尼韦尔在上海设立了霍尼韦尔中国研发中心，致力于积极建立一流的本地研发能力，以便更有效地利用其全球领先的技术和创新实力，创造出满足中国客户和社会需求的更安全、更节能、更环保的产品和技术解决方案。 目前，霍尼韦尔四大业务集团均已落户中国，旗下所辖的所有业务部门的亚太总部也都已迁至中国，并在中国的多个城市设有30多家分公司和合资企业。
航空航天集团
作为全球航空航天技术的领先者，霍尼韦尔是世界各地6,000多个民用、商用和地区运输客户的供应商，帮助飞机制造商、航空公司、营运者和承包商提高效率和生产力，从而为乘客提供更为安全舒适的飞行体验。
自动化控制系统集团
霍尼韦尔自动化控制系统集团为客户提供整套的创新产品、解决方案和系统，从而打造更安全、更舒适、更节能的环境。
交通系统集团
霍尼韦尔交通系统集团由涡轮增压技术、汽车消费品和摩擦材料三大业务部门组成。从低油耗涡轮增压器、火花塞、自动过滤器到安全刹车材料，生产为轿车、卡车和其他交通工具增强性能和提高效率的系列动力产品。
特殊材料集团
霍尼韦尔特殊材料集团是为客户提供高性能特殊材料的全球领先企业。在中国，其产品包括用于空调和制冷的环保型制冷剂、节能隔热发泡剂、食品与药品包装的特殊薄膜、多用途的高级纤维、用于尼龙生产和肥料的树脂和化学品、用于半导体和显示器行业的电子材料、以及研究化学品等。
Honeywell International is diversified technology and manufacturing leader, serving customers worldwide with aerospace products and services; control technologies for buildings, homes and industry; automotive products; turbochargers; and specialty materials. At present, Honeywell has its Honeywell Technology Solutions-China located in Shanghai. It is also dedicated to developing leading local research and development capabilities, so that it can leverage the global leadership in technology and innovation to support Chinese customers’ and society's specific needs in creating more energy efficient, safer, and environmentally friendly products and solutions. Today, all of Honeywell’s four Strategic Business Groups are represented in China, and all of them have relocated their Asia Pacific headquarters to China. Over the years, more than 30 subsidiaries and joint ventures have been set up in several cities across the country.
Aerospace
With more than 6,000 commercial, business and regional transport customers, Honeywell is a global aerospace leader. We make flying safer and more comfortable for passengers, and more efficient and productive for aircraft manufacturers, airlines, operators, military services, and defense and space contractors.
Automation & Control Solutions
Honeywell Automation and Control Solutions (ACS) offer a complete portfolio of innovative products, solutions and systems to create safer, more comfortable, more secure, and more energy efficient environments.
Transportation Systems
Transportation Systems comprises three businesses: Turbo Technologies, Consumer Products Group and Friction Material. From fuel-saving turbochargers, spark plugs and automotive filters to safety-enhancing brake materials, ice-fighters and emergency roadside accessories, Honeywell technologies enhance the performance, efficiency and appearance of vehicles around the world.
Specialty Materials
With an outstanding performance in the fields of environment, healthcare and safety, Honeywell Specialty Materials’ products in China include: environmentally friendlier refrigerants for air conditioning and refrigeration; blowing agents for energy efficient insulation; specialty films for food and pharmaceutical packaging; advanced fibers for armor and other applications; resins and chemicals for nylon production and fertilizer, electronic materials for semiconductor and display industries, and research chemicals.
航空航天集团
作为全球航空航天技术的领先者，霍尼韦尔是世界各地6,000多个民用、商用和地区运输客户的供应商，帮助飞机制造商、航空公司、营运者和承包商提高效率和生产力，从而为乘客提供更为安全舒适的飞行体验。
自动化控制系统集团
霍尼韦尔自动化控制系统集团为客户提供整套的创新产品、解决方案和系统，从而打造更安全、更舒适、更节能的环境。
交通系统集团
霍尼韦尔交通系统集团由涡轮增压技术、汽车消费品和摩擦材料三大业务部门组成。从低油耗涡轮增压器、火花塞、自动过滤器到安全刹车材料，生产为轿车、卡车和其他交通工具增强性能和提高效率的系列动力产品。
特殊材料集团
霍尼韦尔特殊材料集团是为客户提供高性能特殊材料的全球领先企业。在中国，其产品包括用于空调和制冷的环保型制冷剂、节能隔热发泡剂、食品与药品包装的特殊薄膜、多用途的高级纤维、用于尼龙生产和肥料的树脂和化学品、用于半导体和显示器行业的电子材料、以及研究化学品等。
Honeywell International is diversified technology and manufacturing leader, serving customers worldwide with aerospace products and services; control technologies for buildings, homes and industry; automotive products; turbochargers; and specialty materials. At present, Honeywell has its Honeywell Technology Solutions-China located in Shanghai. It is also dedicated to developing leading local research and development capabilities, so that it can leverage the global leadership in technology and innovation to support Chinese customers’ and society's specific needs in creating more energy efficient, safer, and environmentally friendly products and solutions. Today, all of Honeywell’s four Strategic Business Groups are represented in China, and all of them have relocated their Asia Pacific headquarters to China. Over the years, more than 30 subsidiaries and joint ventures have been set up in several cities across the country.
Aerospace
With more than 6,000 commercial, business and regional transport customers, Honeywell is a global aerospace leader. We make flying safer and more comfortable for passengers, and more efficient and productive for aircraft manufacturers, airlines, operators, military services, and defense and space contractors.
Automation & Control Solutions
Honeywell Automation and Control Solutions (ACS) offer a complete portfolio of innovative products, solutions and systems to create safer, more comfortable, more secure, and more energy efficient environments.
Transportation Systems
Transportation Systems comprises three businesses: Turbo Technologies, Consumer Products Group and Friction Material. From fuel-saving turbochargers, spark plugs and automotive filters to safety-enhancing brake materials, ice-fighters and emergency roadside accessories, Honeywell technologies enhance the performance, efficiency and appearance of vehicles around the world.
Specialty Materials
With an outstanding performance in the fields of environment, healthcare and safety, Honeywell Specialty Materials’ products in China include: environmentally friendlier refrigerants for air conditioning and refrigeration; blowing agents for energy efficient insulation; specialty films for food and pharmaceutical packaging; advanced fibers for armor and other applications; resins and chemicals for nylon production and fertilizer, electronic materials for semiconductor and display industries, and research chemicals.