External Relations Manager, GMU -Smarter Cities & Industrie(职位编号：S_D-0511197)
国际商业机器中国有限公司(IBM)
- 公司行业：计算机软件
职位信息
- 发布日期：2013-01-15
- 工作地点：上海
- 招聘人数：若干
- 工作经验：十年以上
- 学历要求：本科
- 语言要求：英语熟练
普通话熟练 - 职位类别：市场/营销/拓展经理 信息技术经理/主管
职位描述
Job description
Portfolio Coverage: Smarter Cities
Industries 鈥?Public Sector, Health, Travel & Transport
This full-time position is designed to help further build on established networks and channels linking IBM to the industry analyst community and key business and IT media within the Growth Markets. Through a variety of channels - including social media, teleconferences, interviews, events and briefings - this position will further extend the profile of IBM to these important external stakeholders. The successful candidate will have a high degree of collaboration with internal stakeholders such as brand and regional communication colleagues and external liaison with analysts and journalists. They would be responsible for setting the strategy and execution of the External Relations program for Smarter Cities, Public Sector, Health and Travel & Transport campaigns and will also act as an advisor to the broader marketing and executive teams around External Relations.
As External Relations is a critical discipline of IBM Marketing & Communications, the candidate for this position should possess strong interpersonal, writing and editing skills, cultural understanding and social media skills along with sound organizational abilities. The candidate will work closely with GMT communications specialists, marketing managers, IBM executives, media outlets and analyst organizations to establish a full network of contacts.
Key duties would include:
路 Manage a portfolio which deals with IT and Industry IT analysts (in areas that map to their research agendas) as well as business and IT journalists within the Growth Markets.
路 Set the strategy for executing a Communications plan with target analysts and journalists around identified business priorities across the Growth Markets
路 Provide guidance and coaching to GMT Communications in planning and executing External Relations programs at the country level
路 Provide a collaborative working model to execute External Relations in the Growth Markets:
Take the lead role in designing proactive outreach to both the media and the broader analyst community about key strategic IBM initiatives as part of the GIE model.
Provide support and guidance across the seven GMTs who are engaging analysts and regional media.
Assist in developing analyst fact sheets and media releases on major market wins/announcements
Leverage corporate messaging through connections with the WW AR and Media Relations teams
Collaborate with WW teams to create Growth Markets specific and relevant resources
路 Work across the IBM disciplines and functions to draw on and leverage analyst thought leadership and research, as well as media articles and commentary in the formulations of IBM鈥檚 own strategies and plans.
路 Build relationships of trust with the IT analyst community and journalists to increase the understanding and support for IBM strategies and offerings. (eg. share information on acquisitions, major contract wins and key business priorities).
路 Arrange and execute analyst briefings and media interviews at the GMU level
路 Draft/distribute analyst fact sheets and media releases which cover key clients wins, solution
Required
Bachelor's Degree
At least 10 years experience in consulting / business development / IT industry analyst
English: Fluent
Chinese simplified: Fluent
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Portfolio Coverage: Smarter Cities
Industries 鈥?Public Sector, Health, Travel & Transport
This full-time position is designed to help further build on established networks and channels linking IBM to the industry analyst community and key business and IT media within the Growth Markets. Through a variety of channels - including social media, teleconferences, interviews, events and briefings - this position will further extend the profile of IBM to these important external stakeholders. The successful candidate will have a high degree of collaboration with internal stakeholders such as brand and regional communication colleagues and external liaison with analysts and journalists. They would be responsible for setting the strategy and execution of the External Relations program for Smarter Cities, Public Sector, Health and Travel & Transport campaigns and will also act as an advisor to the broader marketing and executive teams around External Relations.
As External Relations is a critical discipline of IBM Marketing & Communications, the candidate for this position should possess strong interpersonal, writing and editing skills, cultural understanding and social media skills along with sound organizational abilities. The candidate will work closely with GMT communications specialists, marketing managers, IBM executives, media outlets and analyst organizations to establish a full network of contacts.
Key duties would include:
路 Manage a portfolio which deals with IT and Industry IT analysts (in areas that map to their research agendas) as well as business and IT journalists within the Growth Markets.
路 Set the strategy for executing a Communications plan with target analysts and journalists around identified business priorities across the Growth Markets
路 Provide guidance and coaching to GMT Communications in planning and executing External Relations programs at the country level
路 Provide a collaborative working model to execute External Relations in the Growth Markets:
Take the lead role in designing proactive outreach to both the media and the broader analyst community about key strategic IBM initiatives as part of the GIE model.
Provide support and guidance across the seven GMTs who are engaging analysts and regional media.
Assist in developing analyst fact sheets and media releases on major market wins/announcements
Leverage corporate messaging through connections with the WW AR and Media Relations teams
Collaborate with WW teams to create Growth Markets specific and relevant resources
路 Work across the IBM disciplines and functions to draw on and leverage analyst thought leadership and research, as well as media articles and commentary in the formulations of IBM鈥檚 own strategies and plans.
路 Build relationships of trust with the IT analyst community and journalists to increase the understanding and support for IBM strategies and offerings. (eg. share information on acquisitions, major contract wins and key business priorities).
路 Arrange and execute analyst briefings and media interviews at the GMU level
路 Draft/distribute analyst fact sheets and media releases which cover key clients wins, solution
Required
Bachelor's Degree
At least 10 years experience in consulting / business development / IT industry analyst
English: Fluent
Chinese simplified: Fluent
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
公司介绍
For nearly 100 years, IBM has created products to handle information. Today, as the world's largest information technology company, it invents, develops and manufactures the most advanced information technologies computer systems, software, storage systems and microelectronics. But that's just for starters. After decades as the undisputed leader in the computer hardware business, IBM has transformed itself into an information technology services business. It is passionately committed to adding value for our clients from helping to keep grocery shelves stocked to simultaneously providing medical imagery to physicians an ocean apart. Its solutions, services and consulting offerings are revolutionizing the way people, organizations and enterprises operate including itself.
在过去的近一百年里，世界经济不断发展，现代科学日新月异，IBM 始终以超前的技术，出色的管理和独树一帜的产品领导着信息产业的发展，保证了世界范围内几乎所有行业用户对信息处理的全方位需求。众所周知，早在1969年，阿波罗宇宙飞船载着三名宇航员，肩负着人类的使命，首次登上了月球；1981年哥伦比亚号航天飞机又成功地飞上了天空。这两次历史性的太空飞行都凝聚着IBM无与伦比的智慧。IBM的事业就象宇宙飞船一样永远向着更高的目标不断奋进，造福人类。
在过去的近一百年里，世界经济不断发展，现代科学日新月异，IBM 始终以超前的技术，出色的管理和独树一帜的产品领导着信息产业的发展，保证了世界范围内几乎所有行业用户对信息处理的全方位需求。众所周知，早在1969年，阿波罗宇宙飞船载着三名宇航员，肩负着人类的使命，首次登上了月球；1981年哥伦比亚号航天飞机又成功地飞上了天空。这两次历史性的太空飞行都凝聚着IBM无与伦比的智慧。IBM的事业就象宇宙飞船一样永远向着更高的目标不断奋进，造福人类。