Integrated MKT Manager-Digital Marketing - 278768
霍尼韦尔（中国）有限公司(Honeywell)
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：多元化业务集团公司
职位信息
- 发布日期：2015-05-23
- 工作地点：上海
- 招聘人数：1
- 工作经验：5-7年
- 学历要求：本科
- 语言要求：英语熟练
- 职位月薪：面议
- 职位类别：公关经理
职位描述
Job Role
Mainly to assist associated MD in all components of campaign from development, implementation and measurement with a focus on local China ad-hoc projects related to digital application.
Reporting Line
Line Manager – Associated Marketing Director
Key Responsibilities
Handle HCH website development & wechat nourishment and manage all the relevant content and details for the in-time publication.
Lead the website migration and implementation of product ad-hoc content, and help interpret and socialise the results with all relevant internal people.
Lead the development & nourishment of HCH wechat& arrange all the content direction for the sustenance & manage the inter-communication between all relevant dept. & external affiliation.
Optimize user experience and develop CRM flow incorporated with website and wechat application
Lead the strategy development and delivery of digital marketing campaigns to various audiences across multiple digital channels.
Plan, execute and display ad-hoc digital campaign
Measure and report performance of all digital marketing campaign and assess against goal
Manage and evolve digital branding elements that are incorporated across all of our digital properties
Review new technologies and keep the company at the forefront of developments in digital marketing
Ensure the integration of campaigns with brand consistency including product launch
Ensures that established processes are communicated, understood and followed by key stakeholders.
Contacts arising from the job
External
contact with digital/web agencies for digital project bidding
manage agencies' quality to ensure deliverables meeting with biz goal.
Internal
assist Marketing Director in coordinating SBU contacts in relation to digital matters
collaborate with sales and consumer service to have concrete plan and process
support Associated MD to drive the marketing campaign
Education and experience requirement for job
At least bachelor degree holder, major in Marketing/advertising field or IT relevant field is advantage to the post.
Minimum 5 years experience in digital discipline management or activation (digital agency or digital marketing relevant background is preferred); and must have been manager level or above for at least 2 years.
Must have the experience in team leading.
Relevant digital marketing experience, and/or multi-national company working experience are added advantages.
Other relevant information
Consensus builder: Strong ability to collaborate with internal partners as well as peers.
Deadline driven multi-taske
Good operational and process orientation. Strong project management and organizational abilities
Good computer skills, familiarized with windows Microsoft ware.
Fluent in English and Chinese(both verbal and written)
Competency Skill
Possessed of Interpersonal intelligence.(the ability to understand other people, to notice their goals, motivations, intentions, and to work effectively with them)
Energized by an entrepreneurial environment – not afraid to do things themselves to get things done.
Comfortable making decisions with limited information and resources.
Ability to bear with high pressure & heavy workload .
Ability to work in a fast-paced, and growing environment.
Proactive, passionate, detailed oriented and freedom with accountability.
Team working: demonstrate good team spirit inter- and exter- department to deliver share business goal
"Want to know more about us? Please join us through Sina Weibo by @霍尼韦尔"
Mainly to assist associated MD in all components of campaign from development, implementation and measurement with a focus on local China ad-hoc projects related to digital application.
Reporting Line
Line Manager – Associated Marketing Director
Key Responsibilities
Handle HCH website development & wechat nourishment and manage all the relevant content and details for the in-time publication.
Lead the website migration and implementation of product ad-hoc content, and help interpret and socialise the results with all relevant internal people.
Lead the development & nourishment of HCH wechat& arrange all the content direction for the sustenance & manage the inter-communication between all relevant dept. & external affiliation.
Optimize user experience and develop CRM flow incorporated with website and wechat application
Lead the strategy development and delivery of digital marketing campaigns to various audiences across multiple digital channels.
Plan, execute and display ad-hoc digital campaign
Measure and report performance of all digital marketing campaign and assess against goal
Manage and evolve digital branding elements that are incorporated across all of our digital properties
Review new technologies and keep the company at the forefront of developments in digital marketing
Ensure the integration of campaigns with brand consistency including product launch
Ensures that established processes are communicated, understood and followed by key stakeholders.
Contacts arising from the job
External
contact with digital/web agencies for digital project bidding
manage agencies' quality to ensure deliverables meeting with biz goal.
Internal
assist Marketing Director in coordinating SBU contacts in relation to digital matters
collaborate with sales and consumer service to have concrete plan and process
support Associated MD to drive the marketing campaign
Education and experience requirement for job
At least bachelor degree holder, major in Marketing/advertising field or IT relevant field is advantage to the post.
Minimum 5 years experience in digital discipline management or activation (digital agency or digital marketing relevant background is preferred); and must have been manager level or above for at least 2 years.
Must have the experience in team leading.
Relevant digital marketing experience, and/or multi-national company working experience are added advantages.
Other relevant information
Consensus builder: Strong ability to collaborate with internal partners as well as peers.
Deadline driven multi-taske
Good operational and process orientation. Strong project management and organizational abilities
Good computer skills, familiarized with windows Microsoft ware.
Fluent in English and Chinese(both verbal and written)
Competency Skill
Possessed of Interpersonal intelligence.(the ability to understand other people, to notice their goals, motivations, intentions, and to work effectively with them)
Energized by an entrepreneurial environment – not afraid to do things themselves to get things done.
Comfortable making decisions with limited information and resources.
Ability to bear with high pressure & heavy workload .
Ability to work in a fast-paced, and growing environment.
Proactive, passionate, detailed oriented and freedom with accountability.
Team working: demonstrate good team spirit inter- and exter- department to deliver share business goal
"Want to know more about us? Please join us through Sina Weibo by @霍尼韦尔"
公司介绍
霍尼韦尔国际（Honeywell International）是一家多元化、高科技的先进制造企业。在全球，其业务涉及航空产品和服务，楼宇、家庭和工业控制技术、汽车产品、涡轮增压器、以及特殊材料。霍尼韦尔在上海设立了霍尼韦尔中国研发中心，致力于积极建立一流的本地研发能力，以便更有效地利用其全球领先的技术和创新实力，创造出满足中国客户和社会需求的更安全、更节能、更环保的产品和技术解决方案。 目前，霍尼韦尔四大业务集团均已落户中国，旗下所辖的所有业务部门的亚太总部也都已迁至中国，并在中国的多个城市设有30多家分公司和合资企业。
航空航天集团
作为全球航空航天技术的领先者，霍尼韦尔是世界各地6,000多个民用、商用和地区运输客户的供应商，帮助飞机制造商、航空公司、营运者和承包商提高效率和生产力，从而为乘客提供更为安全舒适的飞行体验。
自动化控制系统集团
霍尼韦尔自动化控制系统集团为客户提供整套的创新产品、解决方案和系统，从而打造更安全、更舒适、更节能的环境。
交通系统集团
霍尼韦尔交通系统集团由涡轮增压技术、汽车消费品和摩擦材料三大业务部门组成。从低油耗涡轮增压器、火花塞、自动过滤器到安全刹车材料，生产为轿车、卡车和其他交通工具增强性能和提高效率的系列动力产品。
特殊材料集团
霍尼韦尔特殊材料集团是为客户提供高性能特殊材料的全球领先企业。在中国，其产品包括用于空调和制冷的环保型制冷剂、节能隔热发泡剂、食品与药品包装的特殊薄膜、多用途的高级纤维、用于尼龙生产和肥料的树脂和化学品、用于半导体和显示器行业的电子材料、以及研究化学品等。
Honeywell International is diversified technology and manufacturing leader, serving customers worldwide with aerospace products and services; control technologies for buildings, homes and industry; automotive products; turbochargers; and specialty materials. At present, Honeywell has its Honeywell Technology Solutions-China located in Shanghai. It is also dedicated to developing leading local research and development capabilities, so that it can leverage the global leadership in technology and innovation to support Chinese customers’ and society's specific needs in creating more energy efficient, safer, and environmentally friendly products and solutions. Today, all of Honeywell’s four Strategic Business Groups are represented in China, and all of them have relocated their Asia Pacific headquarters to China. Over the years, more than 30 subsidiaries and joint ventures have been set up in several cities across the country.
Aerospace
With more than 6,000 commercial, business and regional transport customers, Honeywell is a global aerospace leader. We make flying safer and more comfortable for passengers, and more efficient and productive for aircraft manufacturers, airlines, operators, military services, and defense and space contractors.
Automation & Control Solutions
Honeywell Automation and Control Solutions (ACS) offer a complete portfolio of innovative products, solutions and systems to create safer, more comfortable, more secure, and more energy efficient environments.
Transportation Systems
Transportation Systems comprises three businesses: Turbo Technologies, Consumer Products Group and Friction Material. From fuel-saving turbochargers, spark plugs and automotive filters to safety-enhancing brake materials, ice-fighters and emergency roadside accessories, Honeywell technologies enhance the performance, efficiency and appearance of vehicles around the world.
Specialty Materials
With an outstanding performance in the fields of environment, healthcare and safety, Honeywell Specialty Materials’ products in China include: environmentally friendlier refrigerants for air conditioning and refrigeration; blowing agents for energy efficient insulation; specialty films for food and pharmaceutical packaging; advanced fibers for armor and other applications; resins and chemicals for nylon production and fertilizer, electronic materials for semiconductor and display industries, and research chemicals.
航空航天集团
作为全球航空航天技术的领先者，霍尼韦尔是世界各地6,000多个民用、商用和地区运输客户的供应商，帮助飞机制造商、航空公司、营运者和承包商提高效率和生产力，从而为乘客提供更为安全舒适的飞行体验。
自动化控制系统集团
霍尼韦尔自动化控制系统集团为客户提供整套的创新产品、解决方案和系统，从而打造更安全、更舒适、更节能的环境。
交通系统集团
霍尼韦尔交通系统集团由涡轮增压技术、汽车消费品和摩擦材料三大业务部门组成。从低油耗涡轮增压器、火花塞、自动过滤器到安全刹车材料，生产为轿车、卡车和其他交通工具增强性能和提高效率的系列动力产品。
特殊材料集团
霍尼韦尔特殊材料集团是为客户提供高性能特殊材料的全球领先企业。在中国，其产品包括用于空调和制冷的环保型制冷剂、节能隔热发泡剂、食品与药品包装的特殊薄膜、多用途的高级纤维、用于尼龙生产和肥料的树脂和化学品、用于半导体和显示器行业的电子材料、以及研究化学品等。
Honeywell International is diversified technology and manufacturing leader, serving customers worldwide with aerospace products and services; control technologies for buildings, homes and industry; automotive products; turbochargers; and specialty materials. At present, Honeywell has its Honeywell Technology Solutions-China located in Shanghai. It is also dedicated to developing leading local research and development capabilities, so that it can leverage the global leadership in technology and innovation to support Chinese customers’ and society's specific needs in creating more energy efficient, safer, and environmentally friendly products and solutions. Today, all of Honeywell’s four Strategic Business Groups are represented in China, and all of them have relocated their Asia Pacific headquarters to China. Over the years, more than 30 subsidiaries and joint ventures have been set up in several cities across the country.
Aerospace
With more than 6,000 commercial, business and regional transport customers, Honeywell is a global aerospace leader. We make flying safer and more comfortable for passengers, and more efficient and productive for aircraft manufacturers, airlines, operators, military services, and defense and space contractors.
Automation & Control Solutions
Honeywell Automation and Control Solutions (ACS) offer a complete portfolio of innovative products, solutions and systems to create safer, more comfortable, more secure, and more energy efficient environments.
Transportation Systems
Transportation Systems comprises three businesses: Turbo Technologies, Consumer Products Group and Friction Material. From fuel-saving turbochargers, spark plugs and automotive filters to safety-enhancing brake materials, ice-fighters and emergency roadside accessories, Honeywell technologies enhance the performance, efficiency and appearance of vehicles around the world.
Specialty Materials
With an outstanding performance in the fields of environment, healthcare and safety, Honeywell Specialty Materials’ products in China include: environmentally friendlier refrigerants for air conditioning and refrigeration; blowing agents for energy efficient insulation; specialty films for food and pharmaceutical packaging; advanced fibers for armor and other applications; resins and chemicals for nylon production and fertilizer, electronic materials for semiconductor and display industries, and research chemicals.