Marketing Communications Manager(职位编号:1557560)
通用电气(中国)有限公司 GE China
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:多元化业务集团公司 医疗设备/器械
职位信息
- 发布日期:2012-08-23
- 工作地点:上海
- 招聘人数:1
- 工作经验:五年以上
- 学历要求:本科
- 职位类别:市场/营销/拓展经理
职位描述
Business Segment
Healthcare China
About Us
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Role Summary/Purpose
GE is an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation.
Essential Responsibilities
• Coordinating Marketing Communications plan implementation via execution of strategies and partnering with outside vendors. Track progress of programs and report results to marketing. • Ensuring adherence to corporate branding and integrating corporate guidelines into MarComm programs. • Driving adoption of new communications approaches and strategies – look to leverage new channels, techniques and identify unique, attention getting MarComm strategies to help meet marketing objectives. • Developing clear, creative MarComm strategies from complex marketing objectives and content. • Continually evaluating processes and strategies to optimize the effectiveness and efficiency of programs and tools designed for both the market and sales force.
Qualifications/Requirements
1. Brand management experience very preferred2. Brand agency background preferred … project management experience3. Strong communication capability under matrix structure4. Strategic thinking mindset5. Bachelor’s Degree in Marketing, Business Administration, Communications or related field 6. 5+ years experience in advertising or marketing communications or related field7. Experience working across multiple levels (including executive level), functions and regions; able to clearly communicate complex financial information in a easy to understand manner; able to deliver message effectively verbally and in writing
Desired Characteristics
1. MBA or Master’s degree in Marketing2. 10+ years experience in marketing, advertising or a related field3. Experience in executing to tight budgets and timelines4. Healthcare product/industry acumen5. In-depth knowledge of product offerings and commercial processes6. Ability to work at all levels of the organization7. Innovation – develop new ideas through collaboration and execute on creative ideas8. Strong analytical and process skills9. Team oriented – ability work well with diverse, cross-functional teams10. Excellent oral and written communications skills
公司介绍
GE公司的历史可追溯到托马斯?爱迪生,他于1878年创立了爱迪生电灯公司。1892年,爱迪生通用电气公司和汤姆森-休斯顿电气公司合并,成立了通用电气公司(GE)。GE是道 琼斯工业指数1896年设立以来唯一至今仍在指数榜上的公司。
2011年GE的年销售达1420亿美元。
GE现有6个产业部门,其中包括:航空、交通运输、医疗、能源、GE金融、家庭和商业解决方案。
GE (NYSE: GE) is Imagination at Work – an advanced global technology, service and finance company that is taking on the world’s toughest challenge. Widely recognized as the world’s largest multi-business company, GE excels in a variety of sectors including energy, oil and gas, water treatment, aviation, healthcare, transportation, lighting, appliances and finance. GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. Jeffrey R. Immelt is Chairman of the Board and Chief Executive Officer of GE.
The company traces its beginnings to Thomas A. Edison, who established Edison Electric Light Company in 1878. In 1892, a merger of Edison General Electric Company and Thomson-Houston Electric Company created General Electric Company. GE is the only company listed in the Dow Jones Industrial Index today that was also included in the original index in 1896.
Total revenue of GE reached $142.0 billion in 2011.
GE is having six businesses including: Aviation, Transportation, Healthcare, Energy, GE Capital, Home and Business Solutions.
联系方式
- 公司网站:http://www.ge.com/
- 公司地址:华佗路1号
- 邮政编码:201103