Marketing Manager
惠普公司
- 公司规模：500-1000人
- 公司行业：计算机软件
职位信息
- 发布日期：2015-03-27
- 工作地点：北京
- 招聘人数：若干
- 工作经验：8-9年
- 学历要求：本科
- 语言要求：英语熟练
- 职位月薪：面议
- 职位类别：市场企划经理/主管 市场通路经理/主管
职位描述
Responsibility:
? Deliver a solution with sound value proposition
? Execute marketing plan or a solution through cross-functional alignment and coordination
? Based on an understanding of customer/segment needs, ensure sales force is fully armed with materials and messages and provide sales teams with technical and business assistance for targeted industry and customer segments
? Create positioning, messaging, sales support and solution content within a customer segment or industry context
? Identify/develop innovative/ breakthrough program metrics/benchmarks
? Identify/align cross-functional and/or cross-organizational teams as needed to plan and execute near-term Go to Market (GTM) plans and budgets
? Direct the development of messaging framework and content for marketing programs and vehicles
? Set overall strategic and tactical direction for marketing programs that generate revenue and share
Requirements:
Education and Experience Required:
? Business Analyst (BA) or Bachelor of Science (BS) in Marketing or related field; Master of Business Administration (MBA) preferred
? 7+ years marketing experience
? Industry, sales and/or channel experience
Knowledge and Skills Required:
? Expert knowledge of marketing principles, practices, tactics and tools
? Experience in developing and driving consistent field adoption of industry/segment message
? In-depth knowledge of industry or customer segments, offerings/strategy and demand generation program
? Familiarity with and/or experience in partner marketing
? Excellent written/oral communications and analytical skills
? Excellent interpersonal skills; ability to build and manage virtual teams
? Excellent negotiating skills
? Ability to interface effectively with all levels of management and functional disciplines
? Excellent influencing and consensus-building skills
? Deliver a solution with sound value proposition
? Execute marketing plan or a solution through cross-functional alignment and coordination
? Based on an understanding of customer/segment needs, ensure sales force is fully armed with materials and messages and provide sales teams with technical and business assistance for targeted industry and customer segments
? Create positioning, messaging, sales support and solution content within a customer segment or industry context
? Identify/develop innovative/ breakthrough program metrics/benchmarks
? Identify/align cross-functional and/or cross-organizational teams as needed to plan and execute near-term Go to Market (GTM) plans and budgets
? Direct the development of messaging framework and content for marketing programs and vehicles
? Set overall strategic and tactical direction for marketing programs that generate revenue and share
Requirements:
Education and Experience Required:
? Business Analyst (BA) or Bachelor of Science (BS) in Marketing or related field; Master of Business Administration (MBA) preferred
? 7+ years marketing experience
? Industry, sales and/or channel experience
Knowledge and Skills Required:
? Expert knowledge of marketing principles, practices, tactics and tools
? Experience in developing and driving consistent field adoption of industry/segment message
? In-depth knowledge of industry or customer segments, offerings/strategy and demand generation program
? Familiarity with and/or experience in partner marketing
? Excellent written/oral communications and analytical skills
? Excellent interpersonal skills; ability to build and manage virtual teams
? Excellent negotiating skills
? Ability to interface effectively with all levels of management and functional disciplines
? Excellent influencing and consensus-building skills
公司介绍
惠普（HP）公司成立于1939年，是一家业务运营遍及全球170多个国家和地区的高科技公司。我们致力于探索科技和服务如何帮助人们和企业解决其遇到的问题和挑战，并把握机遇、实现愿景、成就梦想。我们运用新的思想和理念来打造更简单、更有价值、更值得信赖的技术体验，不断帮助客户改善其生活和工作方式。
惠普（HP）是全球最大的信息科技（IT）公司之一。我们提供广泛的基础设施和商业产品，从手持设备到世界上最强大的超级计算机，一应俱全。我们为消费者提供了一系列广泛的产品和服务，从数码摄影到数码娱乐，从计算产品到家用打印。这一全面的产品组合让我们能够针对客户的特定需求，提供合适的产品、服务和解决方案。在截止至2007年10月31日的2007财年中，惠普（HP）的营业额达1043亿美元，在2007年美国财富500强中排名第14位。
惠普（HP）是全球最大的信息科技（IT）公司之一。我们提供广泛的基础设施和商业产品，从手持设备到世界上最强大的超级计算机，一应俱全。我们为消费者提供了一系列广泛的产品和服务，从数码摄影到数码娱乐，从计算产品到家用打印。这一全面的产品组合让我们能够针对客户的特定需求，提供合适的产品、服务和解决方案。在截止至2007年10月31日的2007财年中，惠普（HP）的营业额达1043亿美元，在2007年美国财富500强中排名第14位。