Product Marketing Manager - 00247226
霍尼韦尔（中国）有限公司(Honeywell)
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：多元化业务集团公司
职位信息
- 发布日期：2015-02-02
- 工作地点：上海
- 招聘人数：1
- 工作经验：5-7年
- 学历要求：本科
- 语言要求：英语熟练
- 职位月薪：面议
- 职位类别：市场/营销/拓展经理
职位描述
Product Marketing Manager is responsible for developing and executing product strategy to address the process control needs of Greater China. This position reports to the Operations Marketing Leader for Greater China.
He/She will work closely with Line of Business (LoB) leaders locally and globally to align HPS product portfolio to Chinese market needs, and establish product development strategy to further enhance competitiveness of HPS offerings. Scope of product management includes hardware, software, and service offerings in verticals such as Oil & Gas, Petrochemical, Refining, Metals & Mining, Pulp & Paper, and more.
He/She will collaborate with functional leaders in Design Engineering (DE), Operations, Sales, etc. to execute product strategy & tactics. In addition, he/she will support the Strategic Marketing team in establishing annual 5-year strategic plan (STRAP).
PRINCIPAL DUTIES & RESPONSIBILITIES
Apply Voice of Customer (VoC), Quality Functional Deployment (QFD), market segmentation, and other marketing tools to define and quantify customer needs, competitive landscape, and solution requirements.
Align product management deliverables with STRAP priorities, AOP targets, and Honeywell China’s “Become a Chinese Competitor” (BCC) initiative.
Implement value pricing tactics, optimize transactional pricing, and establish competitive product positioning relative to segment needs.
Establish clear and concise communication with global product management and DE team to align regional product plans with global product roadmaps.
Support China Local PAC to execute East-for-East new product development, realize value engineering goals (localization / cost reduction), and explore “big” product ideas.
Collaborate cross functionally with DE, Operations, ISC, Sales, etc. to establish and execute product development strategy and go-to-market plan.
Partner with Sales team and distribution channels on establishing sales plan, developing order pipeline, and enhancing sales conversion rate.
Collaborate with marcom on product launch, marketing collaterals, e-presence, branding strategy, and promotion programs.
Support marketing processes such as Investment Priorities Plan (IPP), Win/Loss Analysis, Competitive Analysis, etc.
KEY BEHAVIORAL ATTRIBUTES
Intelligent Risk-Taking: Recognize that generating greater returns requires taking greater risks. Have the courage to take action where outcomes are uncertain but where potential rewards are great. Use business analytics to make commercial decisions based on incomplete information.
Fosters Teamwork & Diversity: Define success in terms of the whole team. Understand and capitalize on the fact that Honeywell's workforce is composed of individuals who represent a great diversity of values, opinions, backgrounds, cultures and goals. Recognize diversity as an important value and develop diverse teams. Meet the expectations for a leader, but also set and meet the expectations for team members.
Gets Results: Consistently meet commitments to the business and to others. Quickly translate business requirements into actions by defining 'who does what by when' to ensure plans are executed.
Effective Communicator: Provide timely and concise information to others, and use clear and thoughtful oral and written communications to influence, negotiate and collaborate effectively. Appreciate that effective communication is about listening and being listened to but is not always about being in agreement.
Ethics: Highest level of professional integrity and honesty as well as personal credibility.
QUALIFICATION
Bachelor or masters degree in science and engineering, MBA degree is strongly preferred.
>7 years of practical experience and domain knowledge in process control businesses or related industrial verticals such as Oil & Gas, Refinery, Petro-Chemical, Power, LNG, Paper & Pulp, and Mining & Metals. Experience in other process centric industries would be considered.
>3 years of leadership experience in product and/or project management with strong business acumen.
Able to quantitatively and qualitatively analyze market needs, segment customer buying behavior, pricing strategy, competitive positioning, and solution pathway. For internal candidates, this means a commanding knowledge of the Strategic Marketing Process (SMP).
Proven track record of executing high-impact product development and growth programs.
Good team player and listener, open-minded, with good interpersonal and communication skills to work with peers and executives in matrix and functional structures.
Excellent organizational and project management skills.
Take personal initiative with strong desire to grow, contribute, and lead.
Excellent Mandarin and English proficiency in writing, reading, and speaking.
Experience in creating and delivering clear and impactful presentations for customers, peers, and executives.
"Want to know more about us? Please join us through Sina Weibo by @霍尼韦尔"
He/She will work closely with Line of Business (LoB) leaders locally and globally to align HPS product portfolio to Chinese market needs, and establish product development strategy to further enhance competitiveness of HPS offerings. Scope of product management includes hardware, software, and service offerings in verticals such as Oil & Gas, Petrochemical, Refining, Metals & Mining, Pulp & Paper, and more.
He/She will collaborate with functional leaders in Design Engineering (DE), Operations, Sales, etc. to execute product strategy & tactics. In addition, he/she will support the Strategic Marketing team in establishing annual 5-year strategic plan (STRAP).
PRINCIPAL DUTIES & RESPONSIBILITIES
Apply Voice of Customer (VoC), Quality Functional Deployment (QFD), market segmentation, and other marketing tools to define and quantify customer needs, competitive landscape, and solution requirements.
Align product management deliverables with STRAP priorities, AOP targets, and Honeywell China’s “Become a Chinese Competitor” (BCC) initiative.
Implement value pricing tactics, optimize transactional pricing, and establish competitive product positioning relative to segment needs.
Establish clear and concise communication with global product management and DE team to align regional product plans with global product roadmaps.
Support China Local PAC to execute East-for-East new product development, realize value engineering goals (localization / cost reduction), and explore “big” product ideas.
Collaborate cross functionally with DE, Operations, ISC, Sales, etc. to establish and execute product development strategy and go-to-market plan.
Partner with Sales team and distribution channels on establishing sales plan, developing order pipeline, and enhancing sales conversion rate.
Collaborate with marcom on product launch, marketing collaterals, e-presence, branding strategy, and promotion programs.
Support marketing processes such as Investment Priorities Plan (IPP), Win/Loss Analysis, Competitive Analysis, etc.
KEY BEHAVIORAL ATTRIBUTES
Intelligent Risk-Taking: Recognize that generating greater returns requires taking greater risks. Have the courage to take action where outcomes are uncertain but where potential rewards are great. Use business analytics to make commercial decisions based on incomplete information.
Fosters Teamwork & Diversity: Define success in terms of the whole team. Understand and capitalize on the fact that Honeywell's workforce is composed of individuals who represent a great diversity of values, opinions, backgrounds, cultures and goals. Recognize diversity as an important value and develop diverse teams. Meet the expectations for a leader, but also set and meet the expectations for team members.
Gets Results: Consistently meet commitments to the business and to others. Quickly translate business requirements into actions by defining 'who does what by when' to ensure plans are executed.
Effective Communicator: Provide timely and concise information to others, and use clear and thoughtful oral and written communications to influence, negotiate and collaborate effectively. Appreciate that effective communication is about listening and being listened to but is not always about being in agreement.
Ethics: Highest level of professional integrity and honesty as well as personal credibility.
QUALIFICATION
Bachelor or masters degree in science and engineering, MBA degree is strongly preferred.
>7 years of practical experience and domain knowledge in process control businesses or related industrial verticals such as Oil & Gas, Refinery, Petro-Chemical, Power, LNG, Paper & Pulp, and Mining & Metals. Experience in other process centric industries would be considered.
>3 years of leadership experience in product and/or project management with strong business acumen.
Able to quantitatively and qualitatively analyze market needs, segment customer buying behavior, pricing strategy, competitive positioning, and solution pathway. For internal candidates, this means a commanding knowledge of the Strategic Marketing Process (SMP).
Proven track record of executing high-impact product development and growth programs.
Good team player and listener, open-minded, with good interpersonal and communication skills to work with peers and executives in matrix and functional structures.
Excellent organizational and project management skills.
Take personal initiative with strong desire to grow, contribute, and lead.
Excellent Mandarin and English proficiency in writing, reading, and speaking.
Experience in creating and delivering clear and impactful presentations for customers, peers, and executives.
"Want to know more about us? Please join us through Sina Weibo by @霍尼韦尔"
公司介绍
霍尼韦尔国际（Honeywell International）是一家多元化、高科技的先进制造企业。在全球，其业务涉及航空产品和服务，楼宇、家庭和工业控制技术、汽车产品、涡轮增压器、以及特殊材料。霍尼韦尔在上海设立了霍尼韦尔中国研发中心，致力于积极建立一流的本地研发能力，以便更有效地利用其全球领先的技术和创新实力，创造出满足中国客户和社会需求的更安全、更节能、更环保的产品和技术解决方案。 目前，霍尼韦尔四大业务集团均已落户中国，旗下所辖的所有业务部门的亚太总部也都已迁至中国，并在中国的多个城市设有30多家分公司和合资企业。
航空航天集团
作为全球航空航天技术的领先者，霍尼韦尔是世界各地6,000多个民用、商用和地区运输客户的供应商，帮助飞机制造商、航空公司、营运者和承包商提高效率和生产力，从而为乘客提供更为安全舒适的飞行体验。
自动化控制系统集团
霍尼韦尔自动化控制系统集团为客户提供整套的创新产品、解决方案和系统，从而打造更安全、更舒适、更节能的环境。
交通系统集团
霍尼韦尔交通系统集团由涡轮增压技术、汽车消费品和摩擦材料三大业务部门组成。从低油耗涡轮增压器、火花塞、自动过滤器到安全刹车材料，生产为轿车、卡车和其他交通工具增强性能和提高效率的系列动力产品。
特殊材料集团
霍尼韦尔特殊材料集团是为客户提供高性能特殊材料的全球领先企业。在中国，其产品包括用于空调和制冷的环保型制冷剂、节能隔热发泡剂、食品与药品包装的特殊薄膜、多用途的高级纤维、用于尼龙生产和肥料的树脂和化学品、用于半导体和显示器行业的电子材料、以及研究化学品等。
Honeywell International is diversified technology and manufacturing leader, serving customers worldwide with aerospace products and services; control technologies for buildings, homes and industry; automotive products; turbochargers; and specialty materials. At present, Honeywell has its Honeywell Technology Solutions-China located in Shanghai. It is also dedicated to developing leading local research and development capabilities, so that it can leverage the global leadership in technology and innovation to support Chinese customers’ and society's specific needs in creating more energy efficient, safer, and environmentally friendly products and solutions. Today, all of Honeywell’s four Strategic Business Groups are represented in China, and all of them have relocated their Asia Pacific headquarters to China. Over the years, more than 30 subsidiaries and joint ventures have been set up in several cities across the country.
Aerospace
With more than 6,000 commercial, business and regional transport customers, Honeywell is a global aerospace leader. We make flying safer and more comfortable for passengers, and more efficient and productive for aircraft manufacturers, airlines, operators, military services, and defense and space contractors.
Automation & Control Solutions
Honeywell Automation and Control Solutions (ACS) offer a complete portfolio of innovative products, solutions and systems to create safer, more comfortable, more secure, and more energy efficient environments.
Transportation Systems
Transportation Systems comprises three businesses: Turbo Technologies, Consumer Products Group and Friction Material. From fuel-saving turbochargers, spark plugs and automotive filters to safety-enhancing brake materials, ice-fighters and emergency roadside accessories, Honeywell technologies enhance the performance, efficiency and appearance of vehicles around the world.
Specialty Materials
With an outstanding performance in the fields of environment, healthcare and safety, Honeywell Specialty Materials’ products in China include: environmentally friendlier refrigerants for air conditioning and refrigeration; blowing agents for energy efficient insulation; specialty films for food and pharmaceutical packaging; advanced fibers for armor and other applications; resins and chemicals for nylon production and fertilizer, electronic materials for semiconductor and display industries, and research chemicals.
航空航天集团
作为全球航空航天技术的领先者，霍尼韦尔是世界各地6,000多个民用、商用和地区运输客户的供应商，帮助飞机制造商、航空公司、营运者和承包商提高效率和生产力，从而为乘客提供更为安全舒适的飞行体验。
自动化控制系统集团
霍尼韦尔自动化控制系统集团为客户提供整套的创新产品、解决方案和系统，从而打造更安全、更舒适、更节能的环境。
交通系统集团
霍尼韦尔交通系统集团由涡轮增压技术、汽车消费品和摩擦材料三大业务部门组成。从低油耗涡轮增压器、火花塞、自动过滤器到安全刹车材料，生产为轿车、卡车和其他交通工具增强性能和提高效率的系列动力产品。
特殊材料集团
霍尼韦尔特殊材料集团是为客户提供高性能特殊材料的全球领先企业。在中国，其产品包括用于空调和制冷的环保型制冷剂、节能隔热发泡剂、食品与药品包装的特殊薄膜、多用途的高级纤维、用于尼龙生产和肥料的树脂和化学品、用于半导体和显示器行业的电子材料、以及研究化学品等。
Honeywell International is diversified technology and manufacturing leader, serving customers worldwide with aerospace products and services; control technologies for buildings, homes and industry; automotive products; turbochargers; and specialty materials. At present, Honeywell has its Honeywell Technology Solutions-China located in Shanghai. It is also dedicated to developing leading local research and development capabilities, so that it can leverage the global leadership in technology and innovation to support Chinese customers’ and society's specific needs in creating more energy efficient, safer, and environmentally friendly products and solutions. Today, all of Honeywell’s four Strategic Business Groups are represented in China, and all of them have relocated their Asia Pacific headquarters to China. Over the years, more than 30 subsidiaries and joint ventures have been set up in several cities across the country.
Aerospace
With more than 6,000 commercial, business and regional transport customers, Honeywell is a global aerospace leader. We make flying safer and more comfortable for passengers, and more efficient and productive for aircraft manufacturers, airlines, operators, military services, and defense and space contractors.
Automation & Control Solutions
Honeywell Automation and Control Solutions (ACS) offer a complete portfolio of innovative products, solutions and systems to create safer, more comfortable, more secure, and more energy efficient environments.
Transportation Systems
Transportation Systems comprises three businesses: Turbo Technologies, Consumer Products Group and Friction Material. From fuel-saving turbochargers, spark plugs and automotive filters to safety-enhancing brake materials, ice-fighters and emergency roadside accessories, Honeywell technologies enhance the performance, efficiency and appearance of vehicles around the world.
Specialty Materials
With an outstanding performance in the fields of environment, healthcare and safety, Honeywell Specialty Materials’ products in China include: environmentally friendlier refrigerants for air conditioning and refrigeration; blowing agents for energy efficient insulation; specialty films for food and pharmaceutical packaging; advanced fibers for armor and other applications; resins and chemicals for nylon production and fertilizer, electronic materials for semiconductor and display industries, and research chemicals.