天津招聘

Position Summary:
Content & Digital Specialist in Marketing department works for
- Digital Planning
- EPR & social media development
- Lead the development, implementation and monitor of social media, including Weibo, Wechat, Youku, brand zone, etc.
- Support brand activities and other administrative
Essential job functions:
Responsibilities:
Planning
- Support PR and Event Manager to develop the annual ePR & social media strategy and plan. Periodically review and improve
- Work with the agency to develop breakthrough ePR and social media campaigns

ePR & social media
Implement, Manage and monitor social media marketing campaigns
- Build on existing media relationships while creating new contacts
- Communication and alignment with HQ and agency, content development and translation, maintain contacts with KOLs/bloggers, campaign implementation and monitoring, etc.
- Monitor and report competitor activity and relevant industry trends

Lead the development, implementation and monitor of social media, including Weibo, Wechat, Youku, brand zone, etc.
- Manage and optimize social media sites with the agency and produce comprehensive social media campaigns
- Launch of new social media platorform
- Communication and alignment with HQ and agency, content development and translation, campaign development and implementation, monitoring report, etc.
- Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
- Regularly feedback insights gained from social media monitoring, to help to evolve the strategies in a timely fashion

Support brand activities and other administrative
- Collaborate and work with other PR & Event team members and marketing team in all brand marketing activities
- Issue APO/Payment
- Handle systematic, logistics and other administrative issues

Minimum Qualifications
- Must have Digital Marketing competency, knowledge & experience for Chinese digital ecosphere
- 2+years experience in Digital Marketing and/or digital media
- Project Management
- Technical know-how with social media, search, web-sites, blogs, etc.
- Ideally FMCG experience
- Very high analytical skills
- Results driven
- Collaborative

We are Sportmaster (shanghai) trading co., ltd, a procurement center belonging to the Russian Sportmaster Group. Sportmaster stands for the best offers for high quality sport and outdoor goods and ideas to make the time you spend together the most joyful and unforgettable.


Introduction of Sportmaster Group of Companies.

Sportmaster is an international multi-category, multi-brand retailer of sports and outdoor products founded in 1992. An absolute leader in retail and wholesale market of sporting goods in Russia and CIS with over 23,000 employees. Today the Sportmaster Group of companies operates with different key markets-sport, outdoor and casual. According to the characteristics of Sportmaster Group business, Sportmaster Group touches retail, distribution, O’stin and real estate.

Our Vision
Be a leading sporting goods multichannel retailer.
Be highly successful, efficient, competitive and robust on the worldwide market.


Our Mission
To develop a successful business by always offering to our customers an optimal range of quality products for sports and outdoor activities, with the optimum level of service and in accordance with the changing needs of our customers.
To contribute to the improvement of the nation’ health through activating the values of a healthy lifestyle, sports and outdoor activities and by improving the quality of life of our customers.




狮迈（上海）贸易有限公司是隶属于Sportmaster集团的采购中心，致力于提供一流的运动和户外系列产品，为顾客创造愉悦、难忘的运动体验。


集团公司介绍

Sportmaster集团成立于1992年，是一家国际化的体育用品零售公司，主要经营各品类、各品牌的运动和户外产品。集团拥有逾23,000名员工，是俄罗斯与独联体地区体育用品零售与批发行业绝对领跑者。现阶段集团主营业务涵盖三大主力市场-运动，户外，休闲。根据业务形态划分，Sportmaster集团涉及零售，经销，o’stin品牌以及房地产等广泛业务形态。


公司愿景
成为多渠道体育用品零售业的领跑者。
成为世界市场上成功、高效的强有力竞争者。


公司使命
以服务为导向，以追随顾客多变的需求为基础，成功的为客户提供优质的体育和户外用品，及售后服务。
通过我们的商业经营，将健康生活的理念导入社会，推广体育和户外运动，以此提高人们的生活质量。