天津招聘

Marketing Manager
GMS Group – 5 Star Hotel Industry – Customer Loyalty Services Provider
Suit 5 Star Hotel industry experienced Marcom Manager, or Digital and Administrative marketing mid level Manager

POSITION OVERVIEW
Based in Shanghai
This position reports directly to the Regional Vice President of Sales & Marketing and Group Marketing Director. The candidate is to develop, implement, and lead strategic and tactical marketing strategies to further advance existing national 5 star products, and establish new sales channels. Candidate must also have marketing administrative and analytical skills to evaluate and optimize performance for Company’s key account, in addition to developing revenue focused marketing strategies.

KEY RESPONSIBILITIES
? Development of SME and Corporate relationships leading to marketing partnerships and bulk sales acquisitions.
? Develop and maintain excellent sales & marketing relationships with internal company staff, external hotel clients and 3rd party marketing partners
? Work with the RVP for ongoing development, execution, and management of the product marketing strategy
? Work with the RVP for ongoing development, execution, and management of various existing and new channel sales strategies
? Develop marketing campaign strategies and activity plans that use channels effectively and that will achieve campaign objectives including generating qualified member acquisition leads
? Develop CRM strategies for each campaign and coordinate CRM activity including member lifecycle communication emails, list purchasing, data pulls and lead management
? Manage the standard and ad-hoc preferred customer communications strategy
? Manage the implementation, tracking and measurement of marketing campaigns, on time and within budget
? Manage and maintain use of clients’ databases according to their company policy and contact strategy
? Manage marketing, branding/ merchandising collaterals production process from concept to completion
? Write and edit copy for a range of promotional printed materials including brochures, online tools, etc.
? Translate English documents into clear, concise Chinese copy
? Conduct training and assist clients with their day to day marketing enquiries
? Executive Assistant duties to RVP – including but not limited to bilingual translation, assistance with macro management of operations from a development perspective, marketing and sales strategy development training to field staff, and other general EA works as required.

KEY COMPETENCIES
? Fluent English skill Essential – written & spoken
? A degree or equivalent level qualification in marketing, business, communications
? Suit candidates with 5 star Hotel background in Marcom, or Digital & Administrative mid level Manager from luxury product marketing industry
? Advertising, digital and CRM marketing knowledge and experience an advantage
? Social media marketing experience an advantage
? Minimum 5 years in a similar marketing role, or marketing supervisory level looking to step up to Management level
? Solid business and analytical marketing skill and ability to manage through projects from concept to completion
? Advanced Microsoft PowerPoint, Word and Excel skills
? Customer-focused, with the ability to influence and engage direct and indirect reports and peers and build effective relationships
? Ability to travel within China as position requires approx. 20% of travel

GMS专业从事亚太地区忠诚度营销计划会员数据库的开发，通过对会籍信息的使用培养会员的忠诚度，为客户带来大量
的增长收入 在2011年，GMS集团售出了超过150,000个会籍，带来了45,000,000美元以上的会籍销售额。 很多国际连
锁酒店及豪华/商务酒店将其餐饮忠诚度计划的营销和销售委托给了GMS集团，使自己能将主要资源投入到客房服务和
满足宾客要求方面。会员酒店现在拥有大量的忠实顾客，与这些顾客的定期沟通还能对餐饮和客房优惠进行促销。
GMS Group是一家业务覆盖亚太地区的多元化企业，公司经营有多项酒店忠诚度营销业务，GMS集团1995年成立于英
国，其总部现位于新加坡。GMS公司在12个国家注册，拥有60多个办事处，在亚太地区职员人数超过800人，在澳洲、
新加坡、泰国、日本和中国台湾、北京、上海、广州都分别设有子公司，与16个国家超过45家国际星级酒店合作推行
与管理会员制俱乐部。

喜达屋酒店与度假村国际集团是世界酒店与休闲服务业中的领袖企业之一，在一百多个国家拥有890多家酒店，作为世
界知名的品牌，旗下拥有瑞吉、威斯汀、豪华精选、W酒店、艾美、喜来登、福朋酒店(喜来登集团管理)、雅乐轩和源
宿九大世界知名酒店品牌。GMS是其唯一指定的为其推行与管理会员制俱乐部的专业公司，GMS集团现为武汉万达威斯
汀酒店推行与管理喜达屋俱乐部会籍卡。

GMS公司已经训练了许多没有经验的人，成为顶尖的电话销售专员和高质素的管理人员。由于公司正处于快速发展阶
段，现诚邀行业销售精英加入GMS专业团队！


      GMS集团还为精选的五星级酒店开发了一系列的酒店Spa会员计划。

      www.gms-group.com