Digital Marketing Manager数字营销经理
佳通轮胎(中国)投资有限公司
- 公司规模:500-1000人
- 公司性质:外资(非欧美)
- 公司行业:汽车
职位信息
- 发布日期:2015-03-05
- 工作地点:上海
- 招聘人数:1
- 职位月薪:面议
- 职位类别:网络推广经理/主管
职位描述
岗位目标(Purpose)
Staff will define and maintain the digital marketing strategy including methods for engagement, moderation policies, content building, and outreach initiatives. Manage day-to-day operations incl. scheduling and administering promotions, community moderation, content creation, WeChat, blogging etc.
职责描述(Responsibilities)
Define and maintain the community strategy including methods for engagement, moderation policies, content building, and outreach initiatives;
Manage day-to day operations incl. scheduling and administering promotions, community moderation, content creation, blogging etc.
Communicate directly with players, building strong relationships and maintaining a visible external presence;
Monitor online data analysis and other communication media to identify common player issues and discussion patterns;
Promote various incentives using social media channels (Wei Bo, WeChat, MySpace, QQ etc).
Conceptualize and execute community-facing initiatives including contests, volunteer programs, offline events, convention presence, and email campaigns etc.
Monitor online buying trends and offer recommendations;
Coordinate with production and web development teams to help plan and develop community and website features (online shopping, forums, content systems, etc.)
Compile and distribute Daily, Weekly, and Monthly web-related metric reports;
Accurately assess and proactively escalate issues, observations, opportunities and insights to the appropriate team members;
Write periodic articles for the company web site;
任职资格(Qualification)
At least 3 years related working experience;
Well Understand on-line customers and shoppers;
Excellent interpersonal and communication skills.
Staff will define and maintain the digital marketing strategy including methods for engagement, moderation policies, content building, and outreach initiatives. Manage day-to-day operations incl. scheduling and administering promotions, community moderation, content creation, WeChat, blogging etc.
职责描述(Responsibilities)
Define and maintain the community strategy including methods for engagement, moderation policies, content building, and outreach initiatives;
Manage day-to day operations incl. scheduling and administering promotions, community moderation, content creation, blogging etc.
Communicate directly with players, building strong relationships and maintaining a visible external presence;
Monitor online data analysis and other communication media to identify common player issues and discussion patterns;
Promote various incentives using social media channels (Wei Bo, WeChat, MySpace, QQ etc).
Conceptualize and execute community-facing initiatives including contests, volunteer programs, offline events, convention presence, and email campaigns etc.
Monitor online buying trends and offer recommendations;
Coordinate with production and web development teams to help plan and develop community and website features (online shopping, forums, content systems, etc.)
Compile and distribute Daily, Weekly, and Monthly web-related metric reports;
Accurately assess and proactively escalate issues, observations, opportunities and insights to the appropriate team members;
Write periodic articles for the company web site;
任职资格(Qualification)
At least 3 years related working experience;
Well Understand on-line customers and shoppers;
Excellent interpersonal and communication skills.
公司介绍
佳通,全球***的轮胎企业之一,总部位于上海,在中国五个战略性城市拥有七家工厂。佳通轮胎采用多品牌策略,以完整、优质的产品系列满足市场需求,产品畅销全球100多个国家和地区。
公司位于上海虹桥临空经济园区,距离地铁2号线淞虹路站约6分钟班车路程(园区在凇虹路站设有短驳班车),另外,公司还在莘庄地铁站北广场设有上下班公司班车。
投递简历时请注意如下事项:
1. 请在邮件主题中注明应聘职位名称(与应聘岗位一致),以及其它特殊要求;
2. 同一岗位请勿重复多次递简历或重复不同的岗位投递以避免系统自动过滤;
3. 如有英语需求的职位请提交中英文简历。
公司位于上海虹桥临空经济园区,距离地铁2号线淞虹路站约6分钟班车路程(园区在凇虹路站设有短驳班车),另外,公司还在莘庄地铁站北广场设有上下班公司班车。
投递简历时请注意如下事项:
1. 请在邮件主题中注明应聘职位名称(与应聘岗位一致),以及其它特殊要求;
2. 同一岗位请勿重复多次递简历或重复不同的岗位投递以避免系统自动过滤;
3. 如有英语需求的职位请提交中英文简历。
联系方式
- Email:hr@giti.com
- 公司地址:地址:span华玉路888号