SWG Database Strategist(职位编号：S_D-0640954)
国际商业机器中国有限公司(IBM)
- 公司行业：计算机软件
职位信息
- 发布日期：2014-02-27
- 工作地点：大连
- 招聘人数：若干
- 工作经验：三年以上
- 学历要求：本科
- 语言要求：英语熟练
普通话熟练 - 职位月薪：面议
- 职位类别：数据库工程师/管理员 技术支持/维护工程师
职位描述
Job description
Job Description:
This is an exciting opportunity for a Database marketing or CRM expert to join a leading Global technology organization to coordinate with DPP and MSM, Unica specialists, data management team to provide total database strategy.
Key job responsibilities
Develop, document and present program database plan with strategic recommendations and insights that is relevant for Demand Programs teams
-Develop a communication plan to ensure Demand Program teams understand and are continuously aware of the progress and contribution of database marketing
-Leverage and communicate the key database marketing projects including Client Contact Initiatives, Audience Governance, Predictive Analytics, contact preference.
-Collaborate across the demand program team and MM community as required to improve touch management and response management across all Programs to deliver higher demand generation ROI
-Demonstrate deep understanding of campaign process and assists/manages team with campaign planning requirements, tracking and data quality.
-Collaborate closely with the Demand Programs team to provide value add services and insights by understanding and addressing their issues and pain points in a collaborative manner
-Understand and integrate disparate data sources into coherent views to provide customer-centric analyses and enable data-driven marketing program design.
-Ensure the highest quality customer and market information is used in creating marketing demand programs.
-Drive continual improvements in data integrity and hygiene
-Understands, promotes and utilizes predictive modeling in segmentation and execution efforts, and tests results to drive continuous improvement
-Communicate effectively in a matrix environment, ensuring complex database topics are easy to understand by entire marketing and communications team
-Promote and spearhead marketing automation as a major transformational effort that drives enhanced results
Requirements
Mandatory
Marketing/Communications/Business/Computer Science Bachelor Degree
Experience in large database environment
Middle SQL skill
Advanced Microsoft Excel and presentation skill
Strong written and verbal communication skills
3-5 yrs minimum experience in Database Marketing etc
Desirable
- Experience working in a large corporate organization
- MBA in marketing
- Experience in IT Industry/specific BU experience
- Advanced Unica experience
Personal qualities
- Quick learner and logical thinking
- Self starter
- Resourceful
- Positive “can do” attitude
- Comfortable with process
- Team Player
- Attention to detail
- Client Focused
Required
Bachelor's Degree
At least 3 years experience in Experience in Database Marketing
English: Fluent
Chinese simplified: Fluent
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Job Description:
This is an exciting opportunity for a Database marketing or CRM expert to join a leading Global technology organization to coordinate with DPP and MSM, Unica specialists, data management team to provide total database strategy.
Key job responsibilities
Develop, document and present program database plan with strategic recommendations and insights that is relevant for Demand Programs teams
-Develop a communication plan to ensure Demand Program teams understand and are continuously aware of the progress and contribution of database marketing
-Leverage and communicate the key database marketing projects including Client Contact Initiatives, Audience Governance, Predictive Analytics, contact preference.
-Collaborate across the demand program team and MM community as required to improve touch management and response management across all Programs to deliver higher demand generation ROI
-Demonstrate deep understanding of campaign process and assists/manages team with campaign planning requirements, tracking and data quality.
-Collaborate closely with the Demand Programs team to provide value add services and insights by understanding and addressing their issues and pain points in a collaborative manner
-Understand and integrate disparate data sources into coherent views to provide customer-centric analyses and enable data-driven marketing program design.
-Ensure the highest quality customer and market information is used in creating marketing demand programs.
-Drive continual improvements in data integrity and hygiene
-Understands, promotes and utilizes predictive modeling in segmentation and execution efforts, and tests results to drive continuous improvement
-Communicate effectively in a matrix environment, ensuring complex database topics are easy to understand by entire marketing and communications team
-Promote and spearhead marketing automation as a major transformational effort that drives enhanced results
Requirements
Mandatory
Marketing/Communications/Business/Computer Science Bachelor Degree
Experience in large database environment
Middle SQL skill
Advanced Microsoft Excel and presentation skill
Strong written and verbal communication skills
3-5 yrs minimum experience in Database Marketing etc
Desirable
- Experience working in a large corporate organization
- MBA in marketing
- Experience in IT Industry/specific BU experience
- Advanced Unica experience
Personal qualities
- Quick learner and logical thinking
- Self starter
- Resourceful
- Positive “can do” attitude
- Comfortable with process
- Team Player
- Attention to detail
- Client Focused
Required
Bachelor's Degree
At least 3 years experience in Experience in Database Marketing
English: Fluent
Chinese simplified: Fluent
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
公司介绍
For nearly 100 years, IBM has created products to handle information. Today, as the world's largest information technology company, it invents, develops and manufactures the most advanced information technologies computer systems, software, storage systems and microelectronics. But that's just for starters. After decades as the undisputed leader in the computer hardware business, IBM has transformed itself into an information technology services business. It is passionately committed to adding value for our clients from helping to keep grocery shelves stocked to simultaneously providing medical imagery to physicians an ocean apart. Its solutions, services and consulting offerings are revolutionizing the way people, organizations and enterprises operate including itself.
在过去的近一百年里，世界经济不断发展，现代科学日新月异，IBM 始终以超前的技术，出色的管理和独树一帜的产品领导着信息产业的发展，保证了世界范围内几乎所有行业用户对信息处理的全方位需求。众所周知，早在1969年，阿波罗宇宙飞船载着三名宇航员，肩负着人类的使命，首次登上了月球；1981年哥伦比亚号航天飞机又成功地飞上了天空。这两次历史性的太空飞行都凝聚着IBM无与伦比的智慧。IBM的事业就象宇宙飞船一样永远向着更高的目标不断奋进，造福人类。
在过去的近一百年里，世界经济不断发展，现代科学日新月异，IBM 始终以超前的技术，出色的管理和独树一帜的产品领导着信息产业的发展，保证了世界范围内几乎所有行业用户对信息处理的全方位需求。众所周知，早在1969年，阿波罗宇宙飞船载着三名宇航员，肩负着人类的使命，首次登上了月球；1981年哥伦比亚号航天飞机又成功地飞上了天空。这两次历史性的太空飞行都凝聚着IBM无与伦比的智慧。IBM的事业就象宇宙飞船一样永远向着更高的目标不断奋进，造福人类。