Global Strategic Marketing Director -500强工业
上海唯讯人力资源有限公司
- 公司规模：少于50人
- 公司性质：民营公司
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2014-02-19
- 工作地点：上海
- 招聘人数：1
- 工作经验：十年以上
- 学历要求：硕士
- 语言要求：英语精通
- 职位月薪：面议
- 职位类别：专业顾问 市场/营销/拓展总监
职位描述
Global Strategic Marketing Director
Description
As a senior member of both the Environmental and Combustion Controls (ECC) Global Strategic Marketing leadership team and the APAC ECC leadership team the incumbent will be responsible for identifying, documenting, and executing growth strategies. These growth strategies will be developed through expert use of Voice of the Customer discussions to discern customer segments, economics [willingness to pay and cost to serve], competitive dynamics, choosing target segments, development of offerings for each target segment, and development of all go to market approaches including channel, positioning, pricing, and promotion. The successful candidate will work closely with a regional team of marketing, product management, and marcom professionals to develop and execute the business’ strategic plan. This person will also work closely with the VP/GM of the business and their four Line of Business (LOB) leaders and functional leaders on strategic and implementation programs related to these strategies.
The successful candidate will work closely with the field sales organization, internal executives, and key business partners to maximize the growth, development, and return on investment of the organization’s product portfolio today and in the future. He/She will oversee business/market intelligence development, syndicated data, sales analysis, and corresponding presentations so as to identify and capitalize on the most advantageous business opportunities. This role will also play a key role in M&A and in particular looking for potential strategic acquisitions, partnerships and alliances. Working closely with the Business Development team the role will involve building a pipeline of potential targets and opportunities and working with the BD team on developing those opportunities. Specifically, he/she must: Manage marketing activities:
? Drive marketing excellence throughout the XXX ECC organization.
? Define and manage the Marketing and Marketing Communications function.
? Drive evaluation of business and product line strategic opportunities
? Drive pricing excellence and impact.
? Prioritize with the Functional and other Business Leaders, new business opportunities.
? Ensure functional strategies align with and support overall business strategy
? Develop and implement comprehensive marketing plans focusing on growing sales and increasing profitability.
? Investigate marketing opportunities with significant scale and synergy to drive growth and leverage current portfolio of products.
? Implement (and sometimes develop) all marketing department standards, policies and procedures.
? Develop and maintain a strategic plan for business growth including leading the STRAP process (Honeywell’s annual strategy planning process)
Qualifications
Basic Qualifications:
? Undergraduate degree (preferably in an engineering or technical field); and graduate degree required (preferably a top tier M.B.A.).
? Minimum 10 years of working experience, with significant experience in strategic marketing and/or management consulting.
? Minimum 3 years of hands-on experience (e.g., plant, engineering, marketing, sales, strategy, etc), worked in an applied role in a business, or other relevant hands-on experience where significant impact was achieved. Preferred Experience:
? Proven success leading strategy and marketing (not marketing communications), growth initiatives, and/or operational enhancement engagements with major clients in diverse technology and/or manufacturing driven industries.
? Experience with fast pace consumer electronics companies that utilize wireless, connectivity, software as a service and cloud apps highly valued.
? Proven strategic, analytical and implementation skills and possess a well-developed strategic toolkit [e.g., market definition and sizing, segmentation, value management, VOC, finance/accounting, microeconomics, go-to-market skills].
? Excellent broad-based business thinker who can collaborate effectively with peers as well as executive functional and senior business line leaders.
? Exceptional leadership skills, energy and teaming capability; the ability to lead and motivate, share vision, inspire and rally colleagues.
? Solid commercial development and marketing expertise in a business to business distribution centric environment with significant growth expectation. .
? Balance of strategic skills to identify marketing opportunities and trends as well as tactical pragmatic marketing implementation skills.
? Results growing a business with profitable, organic and acquisition-oriented initiatives that leverage a company's core technology, cost and competitive advantages.
? Demonstrated success and hands on experience in product management.
? Strong business acumen, 'street smarts' and an in-depth understanding of the marketing and financial implications of new opportunities.
? Ability to understand and add value to high-level management interactions, with a proven ability to develop and 'sell' creative business strategies.
Description
As a senior member of both the Environmental and Combustion Controls (ECC) Global Strategic Marketing leadership team and the APAC ECC leadership team the incumbent will be responsible for identifying, documenting, and executing growth strategies. These growth strategies will be developed through expert use of Voice of the Customer discussions to discern customer segments, economics [willingness to pay and cost to serve], competitive dynamics, choosing target segments, development of offerings for each target segment, and development of all go to market approaches including channel, positioning, pricing, and promotion. The successful candidate will work closely with a regional team of marketing, product management, and marcom professionals to develop and execute the business’ strategic plan. This person will also work closely with the VP/GM of the business and their four Line of Business (LOB) leaders and functional leaders on strategic and implementation programs related to these strategies.
The successful candidate will work closely with the field sales organization, internal executives, and key business partners to maximize the growth, development, and return on investment of the organization’s product portfolio today and in the future. He/She will oversee business/market intelligence development, syndicated data, sales analysis, and corresponding presentations so as to identify and capitalize on the most advantageous business opportunities. This role will also play a key role in M&A and in particular looking for potential strategic acquisitions, partnerships and alliances. Working closely with the Business Development team the role will involve building a pipeline of potential targets and opportunities and working with the BD team on developing those opportunities. Specifically, he/she must: Manage marketing activities:
? Drive marketing excellence throughout the XXX ECC organization.
? Define and manage the Marketing and Marketing Communications function.
? Drive evaluation of business and product line strategic opportunities
? Drive pricing excellence and impact.
? Prioritize with the Functional and other Business Leaders, new business opportunities.
? Ensure functional strategies align with and support overall business strategy
? Develop and implement comprehensive marketing plans focusing on growing sales and increasing profitability.
? Investigate marketing opportunities with significant scale and synergy to drive growth and leverage current portfolio of products.
? Implement (and sometimes develop) all marketing department standards, policies and procedures.
? Develop and maintain a strategic plan for business growth including leading the STRAP process (Honeywell’s annual strategy planning process)
Qualifications
Basic Qualifications:
? Undergraduate degree (preferably in an engineering or technical field); and graduate degree required (preferably a top tier M.B.A.).
? Minimum 10 years of working experience, with significant experience in strategic marketing and/or management consulting.
? Minimum 3 years of hands-on experience (e.g., plant, engineering, marketing, sales, strategy, etc), worked in an applied role in a business, or other relevant hands-on experience where significant impact was achieved. Preferred Experience:
? Proven success leading strategy and marketing (not marketing communications), growth initiatives, and/or operational enhancement engagements with major clients in diverse technology and/or manufacturing driven industries.
? Experience with fast pace consumer electronics companies that utilize wireless, connectivity, software as a service and cloud apps highly valued.
? Proven strategic, analytical and implementation skills and possess a well-developed strategic toolkit [e.g., market definition and sizing, segmentation, value management, VOC, finance/accounting, microeconomics, go-to-market skills].
? Excellent broad-based business thinker who can collaborate effectively with peers as well as executive functional and senior business line leaders.
? Exceptional leadership skills, energy and teaming capability; the ability to lead and motivate, share vision, inspire and rally colleagues.
? Solid commercial development and marketing expertise in a business to business distribution centric environment with significant growth expectation. .
? Balance of strategic skills to identify marketing opportunities and trends as well as tactical pragmatic marketing implementation skills.
? Results growing a business with profitable, organic and acquisition-oriented initiatives that leverage a company's core technology, cost and competitive advantages.
? Demonstrated success and hands on experience in product management.
? Strong business acumen, 'street smarts' and an in-depth understanding of the marketing and financial implications of new opportunities.
? Ability to understand and add value to high-level management interactions, with a proven ability to develop and 'sell' creative business strategies.
公司介绍
1. Company Profile
Combined by a group of Human Resource professionals who have sound experiences in top global corporations. Vision HR positions itself as the human resources solution provider for all human resource needs. We build your success in business by building your workforce. We will work with your different operational divisions as well as with the HR department to better leverage pools of talent and add value to your organization.
2．Service Philosophy
Vision HR guarantees to provide a specialized and efficient service through good communication to clients, multi-understanding of the job description and the candidate's information, and flawless operation of the local labor law issues.
The key is find right person for right position is our service philosophy of being successful. No matter it is in the past, now, or in future, all of us will offer service of giving customer's satisfied service.
3. Our Goal
To be a trusted advisor to our clients
Combined by a group of Human Resource professionals who have sound experiences in top global corporations. Vision HR positions itself as the human resources solution provider for all human resource needs. We build your success in business by building your workforce. We will work with your different operational divisions as well as with the HR department to better leverage pools of talent and add value to your organization.
2．Service Philosophy
Vision HR guarantees to provide a specialized and efficient service through good communication to clients, multi-understanding of the job description and the candidate's information, and flawless operation of the local labor law issues.
The key is find right person for right position is our service philosophy of being successful. No matter it is in the past, now, or in future, all of us will offer service of giving customer's satisfied service.
3. Our Goal
To be a trusted advisor to our clients