天津招聘

简历请投递到：Vivian.Wang@scgap.com

职位描述：

1、 Develop and lead implementation of a digital marketing strategy for China, including performing analysis, to identify value creating opportunities. Create the business case the actions required to implement the strategy.
2、 Develop and implement appropriate marketing campaigns to improve website traffic and generate awareness of brands, products and/or programs.
3、 Lead the management and implementation of the lead generation fulfillment system
4、 Develop standard work to support global lead generation and digital marketing metrics. Implement global, and appropriate local visual management to measure effectivesness of campaigns and other actions. Perform ad-hoc analysis to identify and exploit opportunities. Provide fast, accurate reports to improve and/or add functionality in order to gain the best ROI for the organization.
5、 Build and develop a high-performing team to drive marketing communications excellence online and offline and to identify and cultivate leads until they appropriately migrate to sales channels
6、 Provide marketing solutions through website(s), driving traffic (PPC, SEO, online advertising), email marketing and social media programs.
7、 Understand and support integration with other technology tools: Salesforce.com (CRM System), JDEdwards (ERP), Marketo, Business Objects, etc.
8、 Develop, prepare, and oversee the Marketing Communications budget for China within the global budget
9、 Maintain offline/online brand messaging so it is consistent across platforms and with global messaging
10、 Review technologies and explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives.
11、 Remain up to date on digital best practices and industry trends and articulate business impacts.

职位要求：

1、 Bachelor’s degree (MBA preferred) in business, marketing, communication or related field
2、 5+ years of experience within a multinational company responsible for setting and executing digital marketing strategies
3、 Website Aptitude: ability to edit/rewrite marketing content to fit space availability, ability to logically layout information - visual layout sensitivities, ordered/systematic - presentation consistency
4、 Experience with external provider management as well as project & stakeholder management
5、 Understanding of interactive communications, delivery systems, user interface design and knowledge of webpage and navigation layout and design
6、 Knowledge of HTML a plus
7、 Business-level English oral and written communication skills essential

作为财富杂志全美最受尊敬公司之一（精密仪器行业第一），丹纳赫集团（NYSE: DHR）是美国标准普尔及财务500强企业。2013年美国500强企业中，排名第149位，年销售额191亿美元。丹纳赫公司提供的产品和服务遍及生命科学与诊断、测试测量，工业技术，环境科学、牙科和产品识别等。
 
丹纳赫工业技术集团提供享誉世界知名品牌的伺服电机、直线运动产品、编码器、传感器、压力变送器、电子天平等传感和自动控制产品以满足工业领域及过程控制的需求，拥有Kollmorgen、Thomson、APC、Hengstler、Gems Sensors、Setra、ANDERSON等多个世界知名品牌。
 
在中国，丹纳赫拥有二十二家营运公司和超过一百家的分支机构，不但为中国客户提供着全方位的产品和服务，也为卓越人才提供更好的工作机遇和职位发展平台。