Online Marketing Executive/ Specialist
上海思百吉仪器系统有限公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:仪器仪表/工业自动化
职位信息
- 发布日期:2013-11-05
- 工作地点:上海-闵行区
- 招聘人数:1
- 工作经验:三年以上
- 学历要求:本科
- 语言要求:英语熟练
- 职位类别:市场/营销/拓展专员
职位描述
Development and implementation of email campaigns that deliver quality leads for both new and existing customers with an emphasis on aftersales. Increase the impact of the marketing investment through a combination of creativity and continuous improvement by analysing and interpreting campaign results and utilising this information to improve return on investment for future campaigns.
Responsible for search demand generation ( SEO,PPC, Industry Portals) planning and performance management including forecasting lead targets, conversion acceleration and tracking ROI.
Increase the impact of the online marketing investment through continuous improvement by measuring, analysing and interpreting campaign results and utilising this information to improve return on investment for future campaigns.
Manage the localization of new contents and territory specific contents in relation to local campaign and activities.
Develop and implement web seminar programs for existing and new technology application.
Responsible for the development of online personalisation campaigns, using a range of techniques, and the development of best practices for demand generation.
Maintain the marketing database and all aspects of list hygiene including customer insight, analysis and segmentation.
Coordinate our social media initiatives, including Malvern blog, working with key stakeholders and content providers to ensure we have a consistent approach to our communication, objectives and measurement across various social media channels.
Work with global marketing teams to help deliver integrated campaigns around key events e.g. product launches.
Stays up-to-date on and advises marketing team of the latest trends in interactive and online marketing trends including relevant legislation. Proposes new initiatives and reports quarterly on new developments.
公司介绍
Spectris is a leading supplier of productivity-enhancing instrumentation and controls. Our businesses are leaders in the markets they serve, with recognised brands and award-winning products.
What we do
We make highly-specialised measuring instruments and controls for some of the most technically demanding industrial applications. Our products and services aim to enhance customers’ productivity, yielding them clear benefits by helping them to work better, faster and more efficiently.
How we do it
Alongside our products, our people are key to our success and play an essential role in delivering our strategy, particularly in the development of new products, software and services and building relationships with customers. We encourage a culture of entrepreneurial initiative, underpinned by our values and Code of Business Ethics. We look for similar characteristics in the companies we acquire or partner with.
Our strategy
Our strategic objective is to deliver sustainable profitable growth for our shareholders by enhancing the productivity of our customers. This is focused not just on the supply of equipment but, increasingly, on the provision of innovative customer solutions, involving services, software and related activities.
联系方式
- 公司地址:上海市田州路99号新安大楼9号楼401室 (邮编:200233)