天津招聘

Summary:
This position will play a critical leadership role in helping to drive the company’s business forward through online marketing strategy and promotion across all digital channels.

Responsibility:
1. Design and develop online marketing strategies according to consumer behavior, products features, budget, business target of digital business and etc.
2. Select and manage online partners and platforms to generate effective leads for online binding-straight through processing, and the Telemarking and Agency channels for more complex products
3. Develop marketing campaign and promotion plan including but not limited to compelling online ad communications, email marketing campaigns, partner co-promotions, cross-sell marketing campaigns, social media campaigns and so on, to generate more and high quality leads.
4. Optimize the content and page of online shop to reduce bounce rate and improve transaction rate
5. Cooperated with global online marketing team to formulate Chinese innovative mobile/pad marketing strategies.
6. Manage cost- per leads and cost-per sales metrics.

Qualifications:
1. More than 6 years online/digital marketing experience in financial/FMCG industry, experience in a leading B2C e-commerce company or professional agency firm is preferred
2. Strong analytical and problem solving skills (ability to link prospects needs, product/solutions matching, and bottom line impact of initiatives)
3. Solid understanding of mobile marketing and social media marketing
4. Effective at driving collaboration, influencing and working with cross-functional partners at all levels (locally and internationally)
5. Ability to work independently and able to prioritize, problem solve, and multi-tasking
6. Fluent in Mandarin and working English capability is preferred

中美联泰大都会人寿保险有限公司由中美大都会和联泰大都会两家寿险公司合并而来，合并方案于2011年3月获得保监会批准，4月12日获工商行政管理部门核准并正式更名。新公司以上海为法定注册地，并采用北京、上海双总部的运营模式。4月19日，中美联泰大都会人寿保险有限公司在上海正式挂牌成立。凭借美国大都会集团在保险业的丰富经验以及上海联和投资有限公司对中国市场的深刻认识，大都会人寿致力于为中国消费者提供值得信赖和专业的保险方案。大都会人寿通过顾问行销、银行保险、直效行销和团险等多元渠道，为全国各地超过二十多个城市的消费者提供人寿、健康、意外及储蓄型保险产品等保险服务。
原联泰大都会人寿保险有限公司于2005年8月10日在上海正式成立，公司注册资本5亿元人民币（08年追加到7亿元人民币），由上海联和投资有限公司和美国大都会集团下属公司各持50%股份组建而成。
上海联和投资和美国大都会人寿同时是总部在上海的联泰大都会人寿的股东，这样中美大都会人寿与联泰大都会人寿两家公司正式合并。合并后新公司的名称为“中美联泰大都会人寿保险有限公司”，简称“大都会人寿”。