天津招聘

Summary:
The social medial manager will define, execute and refine a social media strategy that increases brand equity, leads generation and continuous customer dialogue across social media platforms.

Responsibilities:
1. Develop and maintain a comprehensive social media strategy and roadmap of MetLife China
2. Be responsible for campaigns on Social Media channels including defining and administering best practice
3. With an eye for planning, Identify opportunities including creating content and campaign specifications to increase the MetLife brands profitability and visibility in the market through social initiatives
4. Manage budgets, vendor relations and take responsibility for logistics while aligning relevant stakeholders to ensure consistent execution and delivery across all streams
5. Manage the daily presence of numerous social media for campaigns
6. Work with Senior Channel Stakeholders to build specific social strategies for their channels
7. Work with the Head of Digital Marketing on defining key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success

工作职责：
1. 制定全方位的社交媒体营销方案和策略，开发、建立多种社交媒体渠道，提升公司品牌知名度和网站流量
2. 负责所有社交媒体（微博、微信、论坛等）活动的策划，撰写并执行策划方案
3. 负责社交媒体的内容管理和线上活动运行，高效执行营销计划
4. 通过社交媒体方式融入客户感知以及提高客户忠诚度
5. 建立社交媒体的考核标准，定期对营销和推广效果进行跟踪，评估社交媒体效果，撰写分析报告

Qualifications
Knowledge
1. Bachelor degree or above
2. Sound Knowledge of web usability best practices, website navigation design and flow, content classification, and content management methods and systems
3. Broad knowledge and experience in the latest technologies, media properties and social media trends in China.
Experience
1. Minimum 6 years working experience in social media with responsibility of managing channel specific and corporate social media platforms, advertising, communications, marketing, or public relations fields
2. Demonstrated experience and a passion for the social technology universe (blogs, weibo, wikis, RSS, social bookmarking, discussion forums and community software)
3. Extensive experience in strategic planning within an agency environment or on the client side is a plus
Professional Skill& Competency
1. A proven background on developing and executing Digital and Social Media strategy including Community Management, Digital Content or Marketing/Communications/PR
2. Aptitude to develop and maintain strong working relationships with both internal and external stakeholders
3. Exceptional leadership capabilities and strong interpersonal skills
4. Ability to work effectively under deadlines and juggle several assignments simultaneously
5. In depth knowledge of social media platforms and how they can be deployed

任职要求：
1. 本科或以上学历，新闻、广告、市场营销或相关专业，6年以上社交媒体（SNS、微博、论坛、空间等）或网络运营推广等相关工作经验；
2. 熟悉主流社交媒体营销网站，对网络营销、社交媒体营销有高度的热忱和浓厚的兴趣，有专业咨询公司工作经验者优先考虑
3. 较强的创意营销思维，优秀的理解与表达能力，思路清晰，能承受较大的工作压力和快节奏的工作；
4. 热忱、外向、工作认真负责，具有较强的团队合作精神
5. 英文听说读写能力佳者优先。

中美联泰大都会人寿保险有限公司由中美大都会和联泰大都会两家寿险公司合并而来，合并方案于2011年3月获得保监会批准，4月12日获工商行政管理部门核准并正式更名。新公司以上海为法定注册地，并采用北京、上海双总部的运营模式。4月19日，中美联泰大都会人寿保险有限公司在上海正式挂牌成立。凭借美国大都会集团在保险业的丰富经验以及上海联和投资有限公司对中国市场的深刻认识，大都会人寿致力于为中国消费者提供值得信赖和专业的保险方案。大都会人寿通过顾问行销、银行保险、直效行销和团险等多元渠道，为全国各地超过二十多个城市的消费者提供人寿、健康、意外及储蓄型保险产品等保险服务。
原联泰大都会人寿保险有限公司于2005年8月10日在上海正式成立，公司注册资本5亿元人民币（08年追加到7亿元人民币），由上海联和投资有限公司和美国大都会集团下属公司各持50%股份组建而成。
上海联和投资和美国大都会人寿同时是总部在上海的联泰大都会人寿的股东，这样中美大都会人寿与联泰大都会人寿两家公司正式合并。合并后新公司的名称为“中美联泰大都会人寿保险有限公司”，简称“大都会人寿”。