Marketing Manager
康戴里贸易(上海)有限公司
- 公司规模:50-150人
- 公司性质:外资(欧美)
- 公司行业:贸易/进出口
职位信息
- 发布日期:2013-10-14
- 工作地点:上海-静安区
- 招聘人数:1
- 工作经验:五年以上
- 学历要求:本科
- 语言要求:英语熟练
- 职位类别:市场/营销/拓展经理
职位描述
OBJECTIVE
Overall responsible for marketing activities for all products under Antalis China Ltd, i.e. Premium Fine Papers (Stationary Papers, Text & Cover Papers, Branded Coated and Uncoated Papers), Tracing Papers & new business development.
PRIMARY DUTIES
1. Set product & marketing directions for China to support the approved growth plan
2. To ensure marketing policies, guidelines & activities are in line with Regional directions
- Participate in the Regional PMC as a contributing member
- To achieve standardization and coordinate Marketing and Product Initiatives across the region
3. Work closely with all Branch Managers & Branch Marketing Managers to ensure smooth implementation of agreed plan
4. Coordinate all marketing activities of each zone center (in terms of costs, resources allocation, event schedules, reports...) & assist in the development & implementation of plans / activities
5. Lead & direct all product related matters:
- At regional level: work with Regional Marketing to ensure compliance with directions and guidelines.
- At branch level: work closely with the branch marketing managers / local product leaders on all product related matters & provide management directions as appropriate.
6. Oversee brands strategy in China to ensure alignment with regional directions and guidelines, including working with Central and Regional HQ on Chinese brand names trademarks and registration.
7. Develop plans & lead all new business development.
- New business segment, new products, new sales channels, new marketing initiatives...
8. Lead the HQ marketing team & set directions for the End User Program to assist development of contacts with prescribers (end users and advertising agencies, both local and international)
9. Develop & maintain a comprehensive data file for accurate data analysis on market trends/practices, competitors activities & market share / size
10. To ensure a regular, efficient and clear communication between HQ & branches
SPECIFIC JOB FUNCTIONS
· Market / Distribution / Sales Analysis
· Product Range
· Product Pricing
· Advertising & Promotion
· Others
To undertake and perform any other duties, that may be assigned from time to time by the company or persons acting on behalf of the company
Overall responsible for marketing activities for all products under Antalis China Ltd, i.e. Premium Fine Papers (Stationary Papers, Text & Cover Papers, Branded Coated and Uncoated Papers), Tracing Papers & new business development.
PRIMARY DUTIES
1. Set product & marketing directions for China to support the approved growth plan
2. To ensure marketing policies, guidelines & activities are in line with Regional directions
- Participate in the Regional PMC as a contributing member
- To achieve standardization and coordinate Marketing and Product Initiatives across the region
3. Work closely with all Branch Managers & Branch Marketing Managers to ensure smooth implementation of agreed plan
4. Coordinate all marketing activities of each zone center (in terms of costs, resources allocation, event schedules, reports...) & assist in the development & implementation of plans / activities
5. Lead & direct all product related matters:
- At regional level: work with Regional Marketing to ensure compliance with directions and guidelines.
- At branch level: work closely with the branch marketing managers / local product leaders on all product related matters & provide management directions as appropriate.
6. Oversee brands strategy in China to ensure alignment with regional directions and guidelines, including working with Central and Regional HQ on Chinese brand names trademarks and registration.
7. Develop plans & lead all new business development.
- New business segment, new products, new sales channels, new marketing initiatives...
8. Lead the HQ marketing team & set directions for the End User Program to assist development of contacts with prescribers (end users and advertising agencies, both local and international)
9. Develop & maintain a comprehensive data file for accurate data analysis on market trends/practices, competitors activities & market share / size
10. To ensure a regular, efficient and clear communication between HQ & branches
SPECIFIC JOB FUNCTIONS
· Market / Distribution / Sales Analysis
· Product Range
· Product Pricing
· Advertising & Promotion
· Others
To undertake and perform any other duties, that may be assigned from time to time by the company or persons acting on behalf of the company
公司介绍
Antalis is the largest European group in the distribution of communications support materials (Print & Office Paper, Packaging, Promotional Products and Visual Communication).Antalis is fully-owned by Sequana Capital, listed on the Premier Marche of the Paris Stock Exchange
Today, more than 180,000 customers from printers and resellers to large companies and communication agencies in some 37 countries rely on Antalis products & services . The reason is simple: our customers are what drive our goals and strategy. We offer them what they want, when they want it, quickly, reliably and with care.
As customer satisfaction is a key priority, we strive to provide the very best service through our worldwide network of more than 2,000 local sales representatives. Our operations cover 34 countries across four continents.
Antalis (China) Ltd. established on a mission to provide high quality design and printing papers for the advertising and printing industries of China, we aspire to enhance printing quality for flawless printing effects. We carry a full range of top grade papers that represent the best of Europe.
The five Antalis business areas cover all communication support needs:
Print: Paper distribution to printers and communications agencies.
Office: Supply of professional communication products (paper, envelopes and consumables) to companies, government administrations and retailers.
Visual Communication: Specific media for visual communication specialists: paper, cardboard, plastics.
Packaging: Secondary packaging products for conditioning and protection.
Promotional Products: Distribution and personalization of promotional items.
Six branches in Beijing, Shanghai, Guangzhou, Tianjin, Shenyang & Chengdu were set up to support our development in China. Furthermore, we plan to expand our operations to more cities in China.
For more information, please visit our company website:
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Today, more than 180,000 customers from printers and resellers to large companies and communication agencies in some 37 countries rely on Antalis products & services . The reason is simple: our customers are what drive our goals and strategy. We offer them what they want, when they want it, quickly, reliably and with care.
As customer satisfaction is a key priority, we strive to provide the very best service through our worldwide network of more than 2,000 local sales representatives. Our operations cover 34 countries across four continents.
Antalis (China) Ltd. established on a mission to provide high quality design and printing papers for the advertising and printing industries of China, we aspire to enhance printing quality for flawless printing effects. We carry a full range of top grade papers that represent the best of Europe.
The five Antalis business areas cover all communication support needs:
Print: Paper distribution to printers and communications agencies.
Office: Supply of professional communication products (paper, envelopes and consumables) to companies, government administrations and retailers.
Visual Communication: Specific media for visual communication specialists: paper, cardboard, plastics.
Packaging: Secondary packaging products for conditioning and protection.
Promotional Products: Distribution and personalization of promotional items.
Six branches in Beijing, Shanghai, Guangzhou, Tianjin, Shenyang & Chengdu were set up to support our development in China. Furthermore, we plan to expand our operations to more cities in China.
For more information, please visit our company website:
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联系方式
- 公司地址:地址:span先列中路80号汇华商贸大厦5层501单元自编011号