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Product Marketing Leader(职位编号:1838802)

通用电气(中国)有限公司 GE China

  • 公司规模:500-1000人
  • 公司性质:外资(欧美)
  • 公司行业:多元化业务集团公司  医疗设备/器械

职位信息

  • 发布日期:2013-09-18
  • 工作地点:北京
  • 招聘人数:1
  • 工作经验:五年以上
  • 学历要求:本科
  • 职位类别:市场/营销/拓展经理  市场/营销/拓展主管

职位描述

Business Segment
Healthcare Systems


About Us
X

Role Summary/Purpose
Individual contributor, but works with various stake holders, acts as bridge between Global upstream and local Modality team in terms of product and market information communication
Dual roles working with front line…product support and take lead on strategy development & execution. Accountable for Top Line sales and CM% target & market share for specific product line
Marketing function
Reports to Product Manager


Essential Responsibilities
Is responsible for certain product or product family as a product expert, including all the aspects about the product: functionality, configurations, specifications, clinical applications, engineering etc.
Maintains close connections with Global Modality Team to get the most updated product information, including specifications, catalogues, selling points and sales tools to China and quickly update the front line forces
Develops product marketing plan to help the front line team to sell the product in China, including a set of materials and series events, base on market segmentation and target customer groups, and lead to execute it
Maintains close and authentic relationship with national luminaries in China to get the customer voice, understand trend of the healthcare industry, build GE speakers
Collects, analyses, reports with recommendations those marketing information including competitors products and marketing activities, market share, competition and customer buying behaviors
Is responsible for marketing promotion events plan and execution, in a country level; such as new product launch, seminars, opening ceremony, forums etc.


Qualifications/Requirements
BS Degree in Marketing or Science.
5 plus years experience managing technical products in related markets.
Superior communication and business skills.
Must have strong technical writing abilities.
In depth knowledge of both the technologies and the markets for assigned business segment.
Ability to articulate strategy and market impact of responsible products to customers, field organization, and product entities.
Must be able to communicate effectively on technical, product, and management issues at all levels.
Must have a demonstrated ability to successfully lead, motivate and influence others.
Ability to travel domestically and internationally.
Demonstrated ability to make sound business decisions including various cost benefit tradeoffs projections, etc.


Desired Characteristics

Experience in municipal and/or environmental markets a plus.
Proven ability to lead a cross functional team in a matrix reporting environment
Demonstrated ability and success with market research tools and approaches.

公司介绍

通用电气(GE) 公司是一家全球领先的科技、服务和金融公司,是全球最大的多元化企业,致力于解决世界上最棘手的问题。GE的产品和服务范围广阔,从能源、石油天然气、水处理、航空、医疗、运输系统、家电、照明,到金融,客户遍及全球100多个国家,拥有30多万员工。杰夫?伊梅尔特先生是现任董事长及首席执行官。

GE公司的历史可追溯到托马斯?爱迪生,他于1878年创立了爱迪生电灯公司。1892年,爱迪生通用电气公司和汤姆森-休斯顿电气公司合并,成立了通用电气公司(GE)。GE是道 琼斯工业指数1896年设立以来唯一至今仍在指数榜上的公司。

2011年GE的年销售达1420亿美元。

GE现有6个产业部门,其中包括:航空、交通运输、医疗、能源、GE金融、家庭和商业解决方案。

GE (NYSE: GE) is Imagination at Work – an advanced global technology, service and finance company that is taking on the world’s toughest challenge. Widely recognized as the world’s largest multi-business company, GE excels in a variety of sectors including energy, oil and gas, water treatment, aviation, healthcare, transportation, lighting, appliances and finance. GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. Jeffrey R. Immelt is Chairman of the Board and Chief Executive Officer of GE.

The company traces its beginnings to Thomas A. Edison, who established Edison Electric Light Company in 1878. In 1892, a merger of Edison General Electric Company and Thomson-Houston Electric Company created General Electric Company. GE is the only company listed in the Dow Jones Industrial Index today that was also included in the original index in 1896.

Total revenue of GE reached $142.0 billion in 2011.

GE is having six businesses including: Aviation, Transportation, Healthcare, Energy, GE Capital, Home and Business Solutions.

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