天津招聘

JOB RESPONSIBILITIES

To establish and grow NLs Brand in China, by developing and localise the group marketing and social media strategies for China. Develop and own China marketing strategy. This is done by working closely with MC manager and group.

Creative
Guide group on market appropriate imagery to use across the following channels:
-All campaigns, below and above the line
-Digital
-Internal communications
-In-store
-PR etc.
-Follow brand guidelines for all over and above photography requirements (Develop and own Photo shooting & Video design/guidelines for overall online & offline direction. All in accordance with group guidelines)
-Ownership of POS strategy (incl. look & feel), pricing, promotions etc. using group templates

ATL Marketing (Traditional Marketing)
-Develop and own the advertising strategy
-Traffic (to Stores) & Brand awareness quality validated in accordance to advertising strategy - incl. setting relevant KPI for offline.
-Events – customer and industry facing
-Media planning and buying
-Sponsorships and partnerships
-Liaise, negotiations with offline media owners in line with overall china advertising strategy and obtain best suitable deals in accordance to strategy (Incl. on-line & in-store video material).
-Manage all photo shooting related to offline use (incl. Posters, Magazines, Youku etc.).

PR (e-PR)
-Management of twice(or appropriate) annual press shows and attendance to shows
-PR (e-PR) strategy
-Market specific press releases
-Celebrity endorsement
-Reporting on annual PR credits in conjunction with PR agency
-Generate content, posting, monitor comments (feedback for customers), results (targets) etc.- incl. setting relevant KPI
-PR (e-PR) incl. - Magazines, Posters, events, stunts, editorial, press shows, celebrity endorsement etc.

Trade
-Develop and own trade marketing strategy & Processes (online & offline)
-Planning and ownership of annual trade marketing calendar on all platforms liaising with retail and store managers (In terms of in-store guidelines to Retail when landlords are doing/suggesting events, promotions etc.)

Social
-Set social KPI’s and strategy
-Generate content, posting, monitor comments (feedback for customers), results (targets) etc.- incl. setting relevant KPI
-Find innovative solutions for brand development across existing and new platforms
-Social Media incl. - WeChat, Weibo, RenRen, blogs, bbs etc.

Online
-Support MC in developing SEO/SEM strategy in line with overall marketing strategy
-Support MC in developing ecommerce strategy in line with marketing strategy
-Support Multi-channel in developing online platform strategies in line with Marketing strategy

Market Research
-Develop and own country research strategy
-Execute project incl. - Define target audience, select and brief agencies, monitor processes, manage project etc.
-Exit polls (if market appropriate)
-Social listening and surveys
-Brand tracking and customer perception (when level of brand investment is appropriate)

Budget Management
-Annual budget management and ROI tracking and reporting

CRM
-Develop the CRM strategy working closely and in partnership with MC manager
-CRM Data (recorded) will be managed in accordance to agreed CRM strategy
-Find solutions for data capture, build a base of repeat customers we can reach out to and communicate with regularly
-Manage all direct marketing, E-mails, SMS, calls etc.
-If appropriate implement loyalty schemes and initiatives
-Setting relevant KPI, measure and analyse the result to enhance the performance

In-store Technology
-Liaise with group MC to suggest new innovative technology solutions for in-store and online
-Technology in-store (delivering what is needed)
-Develop and own the in-store technology strategy
-Monitor and suggest new innovative technology features with doable implementation plan (incl. Interactive mirrors, Ipads, 3d scanner etc.)

VM
-Develop and own VM strategy incl. windows in accordance to group guidance
-Support Retail VM to implement VM strategy incl. windows

External Agency Management

Reporting
-Monitor and report on all off line competitor activity (incl. Social Media, PR & e-PR)

OVER REQUIREMENTS
-More than 10 years of marketing (hands-on) experience in Fashion retail
-Minimum 5 years marketing experience with an international brand within fast moving women fashion in China in a senior role.
-Brand empathy, and demonstrates the importance of brand consistency
-Experience in establishing new business, technology and marketing vision and the resulting operational objectives to grow the revenue and profitability
-Proven experience/expertise in strategic marketing methodologies.
-Strong, written and spoken English skills
-Demonstrates a strong understanding of New Look customer profiles
-Experience in brand marketing
-Media experience – campaign planning
-PR experience
-Strong leadership
-Budget management

NEW LOOK的故事起源于英国。 从1969年开设第一家时尚服装店至今， 我们已快速成长为全球领先的快时尚 品牌。目前，NEW LOOK在全球已有 800多家连锁店。 NEW LOOK秉承“顾客至上”的 宗旨，始终坚信时尚面前，人人平等。 我们每周推出多款时下最新单品，全年不停，并把中转时间从最初获得设 计灵感到完成制作，且在网络及店铺 销售所需的时间缩短为仅仅只需8周。

关于中国市场
NEW LOOK China成立于2014年初。
2014年2月，我们成功创建了newlook.cn 品牌官网、官方 微博和微信渠道，并在上海和北京开设了两家门店，围绕 NEW LOOK品牌打造真正的国际业务网络。
一年之内，我们的门店数量增长到19家，电子商务也得以启 动。
截至2015年11月底，中国门店数量增长到了66家。到2016年3月， 计划门店数量将增加到85家。
到2020年3月，我们计划在中国地区开设500家以上的门店。

关于产品
我们是快时尚 – 从设计到上架最短仅需不到2周 的时间，这意味着我们能够迅速应对潮流趋势的变化。
正对中国市场，我们30%的产品都针对中国顾客设计，且不会在世界任 何其他地方呈现。 针对中国市场，我们推出一系列特别版型的新产品，包 括牛仔裤，套装和印花长裤。

我们的团队
我们的团队是我们真正的财富，正是他们创造了我 们与其他品牌的不同之处。 我们在全球有超过20,000员工。 我们的目标是吸引并留住最棒的人才。
1.我们的团队是服务于顾客的信使。
2.充满工作热情。
3.对时尚充满激情，有自己的见识。
4.对品牌和公司有归属感责任感。