天津招聘

Job Description

The Marketing Team at Amazon is responsible for all external communications with our customers wherever those customers are. Our communication channels include Paid and Nature Search, Display Advertising, Email, Amazon's Associates program, Social Network Marketing, Mass Media Advertising and more. Now Amazon China Marketing team is seeking for a senior individual to manage all the Amazon China Mass media marketing (AKA Offline Advertising) business intelligence analysis and planning. If you thrive in a fast paced environment and want to manage Amazon China Mass media marketing programs and relationships at scale, you're in the right place. This position is your opportunity to make a huge impact on the satisfaction of both senior management team and category leaders who depend on the channel as well as Amazon's Traffic organization as a whole.

As the Senior Business Intelligence Manager in Amazon China mass media team,
- you will work with the team as a whole to deliver Amazon's message through the Mass advertising channels via effective development of communication strategies and advertising plans.
- You will be responsible for multiple mass media research and insights programs for Amazon China's business through across TV, print, radio, OOH.
- You will lead and conduct China mass media market research for more than e-commerce industry, as well as the customer behavior study and brand healthy research, etc.
- You will response for mass media planning, buying, coordinate with Retail and Traffic leaders to translate your findings into segment marketing plans and initiatives by working with internal team and agencies.
- Additionally, you will take fully responsibility for mass media investment performance evaluation by working with worldwide traffic organization.
- The ideal candidate will bring a sharp analytical mind and a deep commitment to consumer insight and behavior to Amazon Marketing team. This is a unique opportunity for a talented analyst to help drive the offline investment for one of the world's top online brands!

Key responsibilities include:
? Establish and manage the process of Amazon China brand tracking, mass media market and customer behavior research.
? Define agency scope, staffing plan for multiple customer, brand and media researches. Understand China mass media market as well as the China online shoppers.
? Partner with WW Traffic analytics to determine the appropriate methods and system of metrics for measuring and monitoring brand awareness, brand equity, competitive encroachment and most importantly, sales results.
? Partner with local and WW media planning team and creative team, develop China Mass media calendar.

? Basic Qualifications

Basic Qualifications:
? Bachelor's degree
? Mass Media experience
? 8+ years in experience in research/analysis or marketing intelligence
? 5+ years senior level experience managing a team
? High level of quantitative analytical skills
? Strong database marketing skills, with demonstrated ability to dive deep into customer data and translate findings into actionable customer insights and powerful marketing programs

? Preferred Qualifications

? A degree in Statistics, Business Administration, Marketing, Advertising or related field is preferred
? Effective problem-solver and strategic thinker; demonstrated ability to analyze data and develop fact-based recommendations to persuade stakeholders
? An ambitious self-starter and possess excellent communication and follow-through skills

亚马逊于 2004 年进入中国，秉承“顾客至尚”的理念，不断为中国用户创新。目前亚马逊在中国布局的核心战略业务包括以亚马逊海外购和亚马逊全球开店为中心的跨境电子商务，Kindle 电子书阅读器和电子书，亚马逊物流运营和亚马逊云计算服务（AWS）。

依托亚马逊全球15大站点、***的全球资源和跨境物流体系，亚马逊中国持续推进跨境电商战略。2014年， 亚马逊中国正式上线亚马逊海外购商店——亚马逊***本地化、多站点的全球商店，致力于打造中国消费者信赖的选购高品质海外正品的跨境网购首选站点。消费者用中文即可直接购买来自亚马逊美国、英国、日本、德国网站的 30 大 品类、逾 2000 万的海外正品。商品经由亚马逊全球物流体系从海外运营中心直送中国消费者。亚马逊 Prime 会员服务 于2016年10月在中国上线，是亚马逊全球***提供跨境订单全年无限次免费配送的会员服务。

亚马逊全球开店致力于帮助中国卖家发展出口业务、拓展全球市场、打造国际品牌。目前数以万计的中国卖家加入了该项目。包括亚马逊美国、加拿大、德国、英国、法国、意大利、西班牙、日本、墨西哥、澳大利亚、中东及印度在 内的 12 大海外站点已向中国卖家全面开放。中国卖家可将商品销售给亚马逊全球超过 3 亿的活跃用户，以及亚马逊美国、欧洲和日本的数百万企业与机构买家。

亚马逊在全球拥有 175 个运营中心，配备超过 10 万台 Kiva 智能机器人，可将商品配送至 185 个国家和地区。借助全球领先的物流交付能力，亚马逊中国为通过海外购进行跨境网购的中国消费者提供一流的跨境配送体验，并帮助中国卖家出口海外，拓展国际市场。

亚马逊中国致力于为中国消费者带来完善的阅读体验，点燃中国大众的阅读热情。2012年12月，Kindle中国电子书店正式上线，通过与数百家中国出版机构商和进口书商合作，目前为中国读者提供了超过 70 万册电子书。2013 年 6 月，Kindle 电子书阅读器进入中国市场，随后亚马逊陆续为中国消费者带来了 Kindle 电子书阅读器全系列产品，并与全球保持新品同步发售，Kindle Unlimited电子书包月服务与Prime 阅读等服务也相继推出。