天津招聘

Senior Online Marketing Manager
Amazon has developed a number of innovative and fast-growing digital and mobile businesses all around the world.

We are looking for a smart, results-oriented Senior Online Marketing Manager to drive demand and grow our business in China. You will drive planning and executing best in class website and email content to drive adoption and traffic of our products. The position will be based in China.

As Senior Online Marketing Manager, your major responsibilities will be site merchandising/management and online traffic generation; you will drive all copywriting for the Chinese audience and will be seen as the certain business' voice for China. You will be instrumental in strategic planning of the merchandising calendar for product sales. These include e-mail programs, cross-category placements, and participation in Amazon site-wide events. You will also compile and analyze traffic and other web metrics, and report on performance to our management teams.

The successful candidate will be detail-oriented, capable of handling multiple projects at once, able to take direction and work well with multiple teams. In addition to having first-class written and verbal communication skills, this candidate will be able to prioritize to meet deadlines in a fast-paced environment.

General Responsibilities:
o Planning and executing the site merchandising calendars. This includes email programs, cross-category placements, participation in Amazon site-wide events, browse tree design and search results
o Own the business' brand/voice for China, ensuring all copy is compelling and on-brand
o Develop, execute, and analyze creative test plans for marketing channels
o Create emails, category pages, brand stores, campaigns, and free search improvement projects
o Synthesize and analyze relevant site metrics
o Own the end to end on-site experience
o Online traffic and demand generation activities on own media, earned media (social media) and bought media including affiliate/associate sites
Basic Qualifications
o Strong writing skills and e-commerce merchandising experience
o Ability to think and act both strategically and tactically
o Experience designing and executing online customer experiences
o Strong communication skills: experience in coordinating teams and communicating to senior management
o Strong bias for action, ability to prioritize and attention to detail
o Ability to use hard data and metrics to back up feature and customer segment recommendations
o An understanding of, and passion for media and technology
o Aptitude for organization, flexibility and producing results in a fast paced environment
o Technical ability in using HTML, XML and Excel, plus the ability to learn in-house tools quickly
o Fluency in both Chinese and English
o BA/BS required
Preferred Qualifications
The ideal candidate will be innovative, team oriented, an effective communicator, have a desire to participate in change and appreciate a dynamic environment with rapidly changing priorities. We are seeking someone with demonstrated history of successful project ownership and using customer data to identify and prioritize opportunities.

亚马逊于 2004 年进入中国，秉承“顾客至尚”的理念，不断为中国用户创新。目前亚马逊在中国布局的核心战略业务包括以亚马逊海外购和亚马逊全球开店为中心的跨境电子商务，Kindle 电子书阅读器和电子书，亚马逊物流运营和亚马逊云计算服务（AWS）。

依托亚马逊全球15大站点、***的全球资源和跨境物流体系，亚马逊中国持续推进跨境电商战略。2014年， 亚马逊中国正式上线亚马逊海外购商店——亚马逊***本地化、多站点的全球商店，致力于打造中国消费者信赖的选购高品质海外正品的跨境网购首选站点。消费者用中文即可直接购买来自亚马逊美国、英国、日本、德国网站的 30 大 品类、逾 2000 万的海外正品。商品经由亚马逊全球物流体系从海外运营中心直送中国消费者。亚马逊 Prime 会员服务 于2016年10月在中国上线，是亚马逊全球***提供跨境订单全年无限次免费配送的会员服务。

亚马逊全球开店致力于帮助中国卖家发展出口业务、拓展全球市场、打造国际品牌。目前数以万计的中国卖家加入了该项目。包括亚马逊美国、加拿大、德国、英国、法国、意大利、西班牙、日本、墨西哥、澳大利亚、中东及印度在 内的 12 大海外站点已向中国卖家全面开放。中国卖家可将商品销售给亚马逊全球超过 3 亿的活跃用户，以及亚马逊美国、欧洲和日本的数百万企业与机构买家。

亚马逊在全球拥有 175 个运营中心，配备超过 10 万台 Kiva 智能机器人，可将商品配送至 185 个国家和地区。借助全球领先的物流交付能力，亚马逊中国为通过海外购进行跨境网购的中国消费者提供一流的跨境配送体验，并帮助中国卖家出口海外，拓展国际市场。

亚马逊中国致力于为中国消费者带来完善的阅读体验，点燃中国大众的阅读热情。2012年12月，Kindle中国电子书店正式上线，通过与数百家中国出版机构商和进口书商合作，目前为中国读者提供了超过 70 万册电子书。2013 年 6 月，Kindle 电子书阅读器进入中国市场，随后亚马逊陆续为中国消费者带来了 Kindle 电子书阅读器全系列产品，并与全球保持新品同步发售，Kindle Unlimited电子书包月服务与Prime 阅读等服务也相继推出。