EPR executive-South Region
富仕兰食品贸易（上海）有限公司
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：快速消费品(食品、饮料、化妆品) 贸易/进出口
职位信息
- 发布日期：2013-10-14
- 工作地点：广州
- 招聘人数：1
- 工作经验：五年以上
- 学历要求：本科
- 语言要求：英语熟练
普通话熟练 - 职位类别：公关主管 媒介主管
职位描述
Purpose of the Job
Through U&A study and ePR experience in East area, we found the online community and Weibo are two popular communication tool for our target mums. So we’d like to apply a full-time EPR executive to create, edit and maintain an up-to-date, user-centered, easy accessible weibo and online community in south area in order to recruit and engage prospects mums.
Business Complexity / Context
· Trading company with focus on infant powder
· Limited numbers of SKU’s
· Big potential market but focus on a specific targeted consumer.
· Using an unconventional Business Model
· WHO/local regulation that may restrict activity towards target audience
· The Web Portal, blog (including weibo) and online community are vital for getting close contact and interaction with the consumers.
Main Accountabilities
· Running the weibo and maintain online community topics in south by writing and editing in order to build information source of trusted news for mums.
· Align with Senior EPR executive and brand team in Shanghai to develop campaign-related weibo and online community topics in south.
· Implement KOL programme in south. For example, the recuritment of the KOL, the quarterly training and regular campaign communication with them.
· In cooperate with south regional team to promote off line activities through EPR channel.
· Monitoring the performance of the competitors’ weibo and online communities in south, provide action plan and report to line manager.
· Set up weibo and maintain online community topics about Friso in south.
· Interpreting consumer insights into "self-seeding" content on weibo and online community in south.
· Supporting the recruitment and engagement of mums by posting hot topics and attractive stories online.
· Promoting word of mouth by facilitating interactive talks among users and prospects.
Social Interaction
Internal Relationships
· PR & Communication Manager as being his/her manager
· Marketing Director, as being the head of the department
· Senior ePR executive in SH to share compaign information and hot topics on the Web Portal, blog or on-line community.
· Regional sale team give regional promotion information for the ePR implement.
External Relationships
· Editor of online community to get information about the latest campaign news and hot topics.
· Web Design agency to ensure the aesthetics and functionality of the regional EPR is align with the official weibo and portal BBS.
Critical Competencies
· Bachelor degree in Communication / Journalism
· Experience in online editor.
· Experienced in translating audience insights into (self-seeding) topics.
· Interests in and knowledge of the target group and broader baby industry.
· Familiarity with current trends in web design and online environments
· Fluent in Mandarin & Cantonese
· Can read and write English.
· A pro-active, independent attitude
· Passionate about the web and social networking.
· Good written and oral communication skills
· Organizational skills.
· Practical and hands-on
· Having a strong customer focus.
· Continually striving for improvement
Main KPI’s
· Launch south regional weibo within one month after on board.
· Achieve 200 weibo fans at the end of 2013.
Maintain the topics on the online communities of south, one post everyday which is align with campaign activities and have 20 comments for each topic.
Through U&A study and ePR experience in East area, we found the online community and Weibo are two popular communication tool for our target mums. So we’d like to apply a full-time EPR executive to create, edit and maintain an up-to-date, user-centered, easy accessible weibo and online community in south area in order to recruit and engage prospects mums.
Business Complexity / Context
· Trading company with focus on infant powder
· Limited numbers of SKU’s
· Big potential market but focus on a specific targeted consumer.
· Using an unconventional Business Model
· WHO/local regulation that may restrict activity towards target audience
· The Web Portal, blog (including weibo) and online community are vital for getting close contact and interaction with the consumers.
Main Accountabilities
· Running the weibo and maintain online community topics in south by writing and editing in order to build information source of trusted news for mums.
· Align with Senior EPR executive and brand team in Shanghai to develop campaign-related weibo and online community topics in south.
· Implement KOL programme in south. For example, the recuritment of the KOL, the quarterly training and regular campaign communication with them.
· In cooperate with south regional team to promote off line activities through EPR channel.
· Monitoring the performance of the competitors’ weibo and online communities in south, provide action plan and report to line manager.
· Set up weibo and maintain online community topics about Friso in south.
· Interpreting consumer insights into "self-seeding" content on weibo and online community in south.
· Supporting the recruitment and engagement of mums by posting hot topics and attractive stories online.
· Promoting word of mouth by facilitating interactive talks among users and prospects.
Social Interaction
Internal Relationships
· PR & Communication Manager as being his/her manager
· Marketing Director, as being the head of the department
· Senior ePR executive in SH to share compaign information and hot topics on the Web Portal, blog or on-line community.
· Regional sale team give regional promotion information for the ePR implement.
External Relationships
· Editor of online community to get information about the latest campaign news and hot topics.
· Web Design agency to ensure the aesthetics and functionality of the regional EPR is align with the official weibo and portal BBS.
Critical Competencies
· Bachelor degree in Communication / Journalism
· Experience in online editor.
· Experienced in translating audience insights into (self-seeding) topics.
· Interests in and knowledge of the target group and broader baby industry.
· Familiarity with current trends in web design and online environments
· Fluent in Mandarin & Cantonese
· Can read and write English.
· A pro-active, independent attitude
· Passionate about the web and social networking.
· Good written and oral communication skills
· Organizational skills.
· Practical and hands-on
· Having a strong customer focus.
· Continually striving for improvement
Main KPI’s
· Launch south regional weibo within one month after on board.
· Achieve 200 weibo fans at the end of 2013.
Maintain the topics on the online communities of south, one post everyday which is align with campaign activities and have 20 comments for each topic.
公司介绍
富仕兰食品（上海）贸易有限公司隶属于荷兰皇家菲仕兰坎皮纳乳品有限公司始建于1879年，至今已有130多年的历史，是全球最大的合作性乳制品企业，在欧洲有超过17,000名签约奶农，销售遍及全球100多个国家，2010年营业额为90亿欧元，位居世界乳品行业第四名。
富仕兰食品（上海）贸易有限公司成立于2008年11月，经营100%荷兰进口的美素佳儿系列婴儿奶粉，产品遍布全国各大中城市，深受妈妈群体，尤其是快乐、自信、时尚的白领妈妈的欢迎。
随着中国市场的快速发展，公司将进一步加大在中国的投入和发展力度。我们诚邀有激情、有理想、勇于面对挑战、乐于迎接变革的您请加入我们！
公司网站：http://www.frisochina.com
http://www.frieslandcampina.com
公司地址：上海市淮海中路93号大上海时代广场28楼
富仕兰食品（上海）贸易有限公司成立于2008年11月，经营100%荷兰进口的美素佳儿系列婴儿奶粉，产品遍布全国各大中城市，深受妈妈群体，尤其是快乐、自信、时尚的白领妈妈的欢迎。
随着中国市场的快速发展，公司将进一步加大在中国的投入和发展力度。我们诚邀有激情、有理想、勇于面对挑战、乐于迎接变革的您请加入我们！
公司网站：http://www.frisochina.com
http://www.frieslandcampina.com
公司地址：上海市淮海中路93号大上海时代广场28楼