天津招聘

Only English CVs/Resumes will be considered

Mission:

The Brand Communication Director's mission is to position adidas as the leading sports brand in China with consumers, media, trade, and the sports industry through industry leading communication strategies and implementation, along with management of the best marketing communications organization in China.

He or she will achieve this mission by:
- Constructing an industry leading annual marketing communications strategy and plan that supports the company business plan and company objectives, which positions adidas as the leading brand in terms of brand communications
- Ensure that the strategies are implemented and executed across all marketing communications activities which enables adidas to be positioned as the leading sports brand
- Leading, building, and managing an industry leading marketing communications team which has the capacity to deliver industry leading marketing communications in every aspect


Key Responsibilities:

Planning
- Participates in the development of the business plan and marketing plan
- Works closely with the VP, Sport Performance on the overall development of the marketing strategies and marketing plans
- Formulates and executes marketing communication strategies and plans designed to position adidas as the leading sports brand in China.
- Utilizes the company initiatives, sales plans, product direction, retail plans into the planning of the overall marketing communications plan in terms of horizontal, vertical concept investment as well as geographical scope/analysis
- Communicates marketing communication plans to adidas China colleagues
- Leads the internal and external communication of the brand communication plans and establishes plans and schedules for each discipline in marketing communications
- Influences global marketing and Asia region marketing on adidas Greater China marketing communication direction and needs
- Develop a consumer segmentation strategy from the business as to effectively target marketing communications spend
- Leads the process of plan monitoring and tracking all marketing communication activities
- Provides analysis of the results of the key marketing initiatives

Management:
- Leads, builds, and manages the marketing communications team to deliver the strategic marketing plan and high level implementation of the plan
- Consistently communicates the brand message, values, and symbols with the most relevant marketing platforms that have the most impact to consumers
- Manages the communication strategies so as to align with the company marketing plan
- Manages and is fully responsible for ensuring the MWB is used strategically, responsibly, effectively, and ethically; giving adidas a leading ROI in the industry
- Manages and maximizes all the key marketing partners, including but not limited to: Advertising agencies, Media agencies, PR agencies, etc. to ensure that the adidas brand is maximizing and leveraging the partnership
- Proactively ensures that the marketing communications department leads in intelligence gathering of the market and most innovative and updated marketing approaches.
- Manage and evolve the brand in line with the business strategy and global guidelines

Financial:
- Designs the budget proposal to support the marketing plan
- Participates in the development of the marketing working budget
- Maximizes use of the budget
- Ensures appropriate and ethical use of budget
- Directly accountable for all marketing communications budget and spending
- Ensures that every dollar is spent responsibly so as to meet the Department's objectives
- Ensures information requirement for Finance Dept, and that all financial information provided is accurate, timely, and properly formatted
- Assumes responsibility for Travel and Expense budget

System and Processes:
- Implementing planning and execution processes that enable the organization to follow the marketing communications plan
- Designs a progress report process to track planned programs
- Implements and maintains reporting processes that covers all marketing communication functions
- Establishes and maintains process to ensure the company purchases the right products and services
- Implements control systems to guarantee high level of integrity
- Implements and maintains reporting processes for all marketing communications functions

People Management:
- Recruits, trains, and manages a strong team at all levels
- Provides strong leadership for horizontal as well as vertical reports
- Sets performance plans and reviews with each direct report
1. Plans include goals, key job responsibilities, competency development, measures and follow-up activities
2. Reviews include goals, key job responsibilities, company values, competency development
- Ensures that direct reports set performance plans with subordinates
- Cooperates with superior & HR in all pay decisions regarding subordinates
- Provide coaching and feedback to subordinates
- Develops workforce planning for the Department on a quarterly basis
1. Works closely with the HR Department on the plan and the needs for the Department
2. Cooperates with HR to identify future leaders for adidas and builds development plans for and with them
- Generates a high level of teamwork among all Departments

Training:
- With HR, implements a training and development plan for Marketing Communications
- Ensures that all Department employees understand the role of marketing and branding at adidas
- Actively participates in all departmental level training and development initiatives and activities
- Communicates marketing information and initiatives to entire company in a timely fashion


Experience or Skills Required

Competencies / Attributes:
- Strong understanding of marketing and brand building
- Respected and enthusiastic leader
- Broad, critical, and strategic thinker
- Team player
- Seeks continual learning
- Open-minded and diverse
- Excellent organizational skills
- Excellent interpersonal skills
- Innovative
- Strong understanding of business

Knowledge / Experience:
- Minimum of 10 years brand management experience with a global consumer goods brand
- People management experience
- Sports enthusiast and passionate about sports
- Previous work in a multi cultural environment
- Substantial China experience required
- International experience preferred

Educational Background:
- University degree or above

PC/Language/Other Skills:
- Strong presentation skills
- Strong communication skills
- Working knowledge of Microsoft products
- English Fluency and working knowledge of Mandarin

塑造体育运动的未来

在过去的80多年中，adidas Group已成为世界各级别体育运动不可或缺的组成部分，提供最高水准的鞋类、服装和运动配件。如今，adidas Group在全球的运动产品业界处于领导地位，提供了多种品牌和多样化的产品。为adidas Group工作意味着成为一个致力于聘用、培养和保留人才的公司中的一员，并加入一个多样化的、对工作、对运动、对我们的品牌充满激情的团队。

SHAPE THE FUTURE OF SPORT

For over 80 years the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of Brands and products.

Working for adidas Group means being a part of a company that strives to hire, develop, and retain people with a passion for their work, for sport, for our brands, and to perform on a diverse team.


请将您的中英文简历、照片及薪资要求发到以下邮箱：ta.northasia@adidas-group.com
如需了解更多adidas Group的工作机会，请访问：
www.careers.adidas-group.com


Please send us your resume in English and Chinese with photo and salary expectation to gzrecruit@adidas.com
For more career opportunities in adidas, please visit: www.careers.adidas-group.com

欢迎有鞋业、服装业资源的猎头公司与我们合作。