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China Field Marketing Manager(职位编号:1738158)

通用电气(中国)有限公司 GE China

  • 公司规模:500-1000人
  • 公司性质:外资(欧美)
  • 公司行业:多元化业务集团公司  医疗设备/器械

职位信息

  • 发布日期:2013-06-20
  • 工作地点:上海
  • 招聘人数:1
  • 职位类别:市场/营销/拓展经理  

职位描述

Business Segment

GE Intelligent Platforms


About Us

X


Role Summary/Purpose



Essential Responsibilities

1. Campaign Planning & Execution: • Execute local campaigns o Execute local campaigns with Industry and Product Marketing managers. Determine tactics & budget. Ensure alignment with local sales team to ensure capacity, capabilities and resources are in place to execute. o Provide quarterly report-outs on campaign results, pipeline metrics, and other market dynamics. • Execute local events : Meetings, webinars, tradeshows, roadshows. 2. Channel Engagement • Drive joint events with partners and provide them with needed sales/marketing tools • Brand champion, ensure our image guidelines are followed


Qualifications/Requirements

Core Competencies and Desired Background- Prior experience running direct marketing campaigns to enterprise customers;- Prior experience selecting and managing marketing vendors/agencies;- Prior marketing budget management experience at the level of $100K USD or greater;- Prior experience doing market and competitive analysis, directly and through analysts;- Prior experience planning, executing, and measuring digital marketing campaigns using websites and social media;- Prior experience working for a multinational company with matrix reporting relationships.


Desired Characteristics


公司介绍

通用电气(GE) 公司是一家全球领先的科技、服务和金融公司,是全球最大的多元化企业,致力于解决世界上最棘手的问题。GE的产品和服务范围广阔,从能源、石油天然气、水处理、航空、医疗、运输系统、家电、照明,到金融,客户遍及全球100多个国家,拥有30多万员工。杰夫?伊梅尔特先生是现任董事长及首席执行官。

GE公司的历史可追溯到托马斯?爱迪生,他于1878年创立了爱迪生电灯公司。1892年,爱迪生通用电气公司和汤姆森-休斯顿电气公司合并,成立了通用电气公司(GE)。GE是道 琼斯工业指数1896年设立以来唯一至今仍在指数榜上的公司。

2011年GE的年销售达1420亿美元。

GE现有6个产业部门,其中包括:航空、交通运输、医疗、能源、GE金融、家庭和商业解决方案。

GE (NYSE: GE) is Imagination at Work – an advanced global technology, service and finance company that is taking on the world’s toughest challenge. Widely recognized as the world’s largest multi-business company, GE excels in a variety of sectors including energy, oil and gas, water treatment, aviation, healthcare, transportation, lighting, appliances and finance. GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. Jeffrey R. Immelt is Chairman of the Board and Chief Executive Officer of GE.

The company traces its beginnings to Thomas A. Edison, who established Edison Electric Light Company in 1878. In 1892, a merger of Edison General Electric Company and Thomson-Houston Electric Company created General Electric Company. GE is the only company listed in the Dow Jones Industrial Index today that was also included in the original index in 1896.

Total revenue of GE reached $142.0 billion in 2011.

GE is having six businesses including: Aviation, Transportation, Healthcare, Energy, GE Capital, Home and Business Solutions.

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