Sr.Marcom Specialist, Shanghai, HSP, HLS, ACS
霍尼韦尔(中国)有限公司(Honeywell)
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:多元化业务集团公司
职位信息
- 发布日期:2013-06-20
- 工作地点:上海
- 招聘人数:1
- 工作经验:五年以上
- 学历要求:本科
- 语言要求:英语熟练
- 职位类别:市场/营销/拓展专员
职位描述
MISSION
Plan, develop and execute promotional campaigns to support the company business developing, which includes kinds of communication tools, e-marketing events and other creative methods.
MAIN ACTIVITIES / RESPONSIBILITIES
- Develop annual communication plan with sales team and product managers’ input and align with Marketing Strategy.
- Align with Product Marketing Manager to develop and drive new product launching campaign and promotion tools for vertical sales team, including:
- Set up and implement promotion plan via traditional and new online channels;
- Research, write, design and edit specialised content which is effective and appropriate for targeted customers;
- Specialised content may include selling aid, direct mail scripts, ads copy, brochures and etc;
- Initiate creative and appropriate communication tools, like ads, leaflet, brochure and ect,;
- Arrange all tasks to be economically published and distributed to targeted customers on time.
- Manage and drive China and Asia external websites to meet external customers’ needs on practical and latest information, including:
- Take initiative to set up new products promotion and training pages by working closely with marketing team;
- Write press releases / coordinate product related articles and keep the websites updated;
- Keep content on non-product pages updated in time;
- Coordinate with managers in sales and marketing to develop end customer seminars that help them achieve their sales goals and targeted customers have opportunity to learn our brand, products and service;
- Coordinate with external vendors to ensure their work meets company’s requirements, deadline and budget;
- Manage current marketing tools updating work and take initiative to develop new tools, including product brochures, catalogue, posters, package and other offline and online tools;
- Other performs and assignments as required;
EXPERIENCE REQUIRED
- 5+ years of Marcom or agency working experience
- Experience in e-marketing and strong coordination
- Working experience in foreign company will be a plus
EDUCATION /SKILL SET REQUIRED
- Excellent communication skills in English and Mandarin, written and spoken English skills are must
- Good command of E-marketing tools
- Significant exposure to marketing and marketing concepts
- Strong interpersonal skills
- Strong teamwork orientation
- Good level in Microsoft Office software (Word, Excel, PowerPoint and etc)
PERSONAL CHARACTERISTICS
- Proactive and motivated
- Open to multi cultural working environment.
- Strong communications skills and ability to communicate in a multi national company structure.
- Creative and innovation minded individual preferred that is a self starter with an ability to work within an international team
"Want to know more about us? Please join us through Sina Weibo by @霍尼韦尔"
Plan, develop and execute promotional campaigns to support the company business developing, which includes kinds of communication tools, e-marketing events and other creative methods.
MAIN ACTIVITIES / RESPONSIBILITIES
- Develop annual communication plan with sales team and product managers’ input and align with Marketing Strategy.
- Align with Product Marketing Manager to develop and drive new product launching campaign and promotion tools for vertical sales team, including:
- Set up and implement promotion plan via traditional and new online channels;
- Research, write, design and edit specialised content which is effective and appropriate for targeted customers;
- Specialised content may include selling aid, direct mail scripts, ads copy, brochures and etc;
- Initiate creative and appropriate communication tools, like ads, leaflet, brochure and ect,;
- Arrange all tasks to be economically published and distributed to targeted customers on time.
- Manage and drive China and Asia external websites to meet external customers’ needs on practical and latest information, including:
- Take initiative to set up new products promotion and training pages by working closely with marketing team;
- Write press releases / coordinate product related articles and keep the websites updated;
- Keep content on non-product pages updated in time;
- Coordinate with managers in sales and marketing to develop end customer seminars that help them achieve their sales goals and targeted customers have opportunity to learn our brand, products and service;
- Coordinate with external vendors to ensure their work meets company’s requirements, deadline and budget;
- Manage current marketing tools updating work and take initiative to develop new tools, including product brochures, catalogue, posters, package and other offline and online tools;
- Other performs and assignments as required;
EXPERIENCE REQUIRED
- 5+ years of Marcom or agency working experience
- Experience in e-marketing and strong coordination
- Working experience in foreign company will be a plus
EDUCATION /SKILL SET REQUIRED
- Excellent communication skills in English and Mandarin, written and spoken English skills are must
- Good command of E-marketing tools
- Significant exposure to marketing and marketing concepts
- Strong interpersonal skills
- Strong teamwork orientation
- Good level in Microsoft Office software (Word, Excel, PowerPoint and etc)
PERSONAL CHARACTERISTICS
- Proactive and motivated
- Open to multi cultural working environment.
- Strong communications skills and ability to communicate in a multi national company structure.
- Creative and innovation minded individual preferred that is a self starter with an ability to work within an international team
"Want to know more about us? Please join us through Sina Weibo by @霍尼韦尔"
公司介绍
霍尼韦尔国际(Honeywell International)是一家多元化、高科技的先进制造企业。在全球,其业务涉及航空产品和服务,楼宇、家庭和工业控制技术、汽车产品、涡轮增压器、以及特殊材料。霍尼韦尔在上海设立了霍尼韦尔中国研发中心,致力于积极建立一流的本地研发能力,以便更有效地利用其全球领先的技术和创新实力,创造出满足中国客户和社会需求的更安全、更节能、更环保的产品和技术解决方案。 目前,霍尼韦尔四大业务集团均已落户中国,旗下所辖的所有业务部门的亚太总部也都已迁至中国,并在中国的多个城市设有30多家分公司和合资企业。
航空航天集团
作为全球航空航天技术的领先者,霍尼韦尔是世界各地6,000多个民用、商用和地区运输客户的供应商,帮助飞机制造商、航空公司、营运者和承包商提高效率和生产力,从而为乘客提供更为安全舒适的飞行体验。
自动化控制系统集团
霍尼韦尔自动化控制系统集团为客户提供整套的创新产品、解决方案和系统,从而打造更安全、更舒适、更节能的环境。
交通系统集团
霍尼韦尔交通系统集团由涡轮增压技术、汽车消费品和摩擦材料三大业务部门组成。从低油耗涡轮增压器、火花塞、自动过滤器到安全刹车材料,生产为轿车、卡车和其他交通工具增强性能和提高效率的系列动力产品。
特殊材料集团
霍尼韦尔特殊材料集团是为客户提供高性能特殊材料的全球领先企业。在中国,其产品包括用于空调和制冷的环保型制冷剂、节能隔热发泡剂、食品与药品包装的特殊薄膜、多用途的高级纤维、用于尼龙生产和肥料的树脂和化学品、用于半导体和显示器行业的电子材料、以及研究化学品等。
Honeywell International is diversified technology and manufacturing leader, serving customers worldwide with aerospace products and services; control technologies for buildings, homes and industry; automotive products; turbochargers; and specialty materials. At present, Honeywell has its Honeywell Technology Solutions-China located in Shanghai. It is also dedicated to developing leading local research and development capabilities, so that it can leverage the global leadership in technology and innovation to support Chinese customers’ and society's specific needs in creating more energy efficient, safer, and environmentally friendly products and solutions. Today, all of Honeywell’s four Strategic Business Groups are represented in China, and all of them have relocated their Asia Pacific headquarters to China. Over the years, more than 30 subsidiaries and joint ventures have been set up in several cities across the country.
Aerospace
With more than 6,000 commercial, business and regional transport customers, Honeywell is a global aerospace leader. We make flying safer and more comfortable for passengers, and more efficient and productive for aircraft manufacturers, airlines, operators, military services, and defense and space contractors.
Automation & Control Solutions
Honeywell Automation and Control Solutions (ACS) offer a complete portfolio of innovative products, solutions and systems to create safer, more comfortable, more secure, and more energy efficient environments.
Transportation Systems
Transportation Systems comprises three businesses: Turbo Technologies, Consumer Products Group and Friction Material. From fuel-saving turbochargers, spark plugs and automotive filters to safety-enhancing brake materials, ice-fighters and emergency roadside accessories, Honeywell technologies enhance the performance, efficiency and appearance of vehicles around the world.
Specialty Materials
With an outstanding performance in the fields of environment, healthcare and safety, Honeywell Specialty Materials’ products in China include: environmentally friendlier refrigerants for air conditioning and refrigeration; blowing agents for energy efficient insulation; specialty films for food and pharmaceutical packaging; advanced fibers for armor and other applications; resins and chemicals for nylon production and fertilizer, electronic materials for semiconductor and display industries, and research chemicals.
航空航天集团
作为全球航空航天技术的领先者,霍尼韦尔是世界各地6,000多个民用、商用和地区运输客户的供应商,帮助飞机制造商、航空公司、营运者和承包商提高效率和生产力,从而为乘客提供更为安全舒适的飞行体验。
自动化控制系统集团
霍尼韦尔自动化控制系统集团为客户提供整套的创新产品、解决方案和系统,从而打造更安全、更舒适、更节能的环境。
交通系统集团
霍尼韦尔交通系统集团由涡轮增压技术、汽车消费品和摩擦材料三大业务部门组成。从低油耗涡轮增压器、火花塞、自动过滤器到安全刹车材料,生产为轿车、卡车和其他交通工具增强性能和提高效率的系列动力产品。
特殊材料集团
霍尼韦尔特殊材料集团是为客户提供高性能特殊材料的全球领先企业。在中国,其产品包括用于空调和制冷的环保型制冷剂、节能隔热发泡剂、食品与药品包装的特殊薄膜、多用途的高级纤维、用于尼龙生产和肥料的树脂和化学品、用于半导体和显示器行业的电子材料、以及研究化学品等。
Honeywell International is diversified technology and manufacturing leader, serving customers worldwide with aerospace products and services; control technologies for buildings, homes and industry; automotive products; turbochargers; and specialty materials. At present, Honeywell has its Honeywell Technology Solutions-China located in Shanghai. It is also dedicated to developing leading local research and development capabilities, so that it can leverage the global leadership in technology and innovation to support Chinese customers’ and society's specific needs in creating more energy efficient, safer, and environmentally friendly products and solutions. Today, all of Honeywell’s four Strategic Business Groups are represented in China, and all of them have relocated their Asia Pacific headquarters to China. Over the years, more than 30 subsidiaries and joint ventures have been set up in several cities across the country.
Aerospace
With more than 6,000 commercial, business and regional transport customers, Honeywell is a global aerospace leader. We make flying safer and more comfortable for passengers, and more efficient and productive for aircraft manufacturers, airlines, operators, military services, and defense and space contractors.
Automation & Control Solutions
Honeywell Automation and Control Solutions (ACS) offer a complete portfolio of innovative products, solutions and systems to create safer, more comfortable, more secure, and more energy efficient environments.
Transportation Systems
Transportation Systems comprises three businesses: Turbo Technologies, Consumer Products Group and Friction Material. From fuel-saving turbochargers, spark plugs and automotive filters to safety-enhancing brake materials, ice-fighters and emergency roadside accessories, Honeywell technologies enhance the performance, efficiency and appearance of vehicles around the world.
Specialty Materials
With an outstanding performance in the fields of environment, healthcare and safety, Honeywell Specialty Materials’ products in China include: environmentally friendlier refrigerants for air conditioning and refrigeration; blowing agents for energy efficient insulation; specialty films for food and pharmaceutical packaging; advanced fibers for armor and other applications; resins and chemicals for nylon production and fertilizer, electronic materials for semiconductor and display industries, and research chemicals.