天津 [切换城市] 天津招聘天津市场/营销招聘天津市场/营销/拓展经理招聘

Segment Market Manager

赛莱默(中国)有限公司

  • 公司规模:500-1000人
  • 公司性质:外资(欧美)
  • 公司行业:机械/设备/重工

职位信息

  • 发布日期:2013-07-11
  • 工作地点:上海
  • 招聘人数:若干
  • 语言要求:英语良好
  • 职位类别:市场/营销/拓展经理  市场企划经理/主管

职位描述

Part 1: Describe the Position

Summary
? Ownership of entire product line life cycle from planning to retirement. Define product strategy and roadmap. Identify target markets, key benefits, value proposition, pricing, branding, key customer and channel strategy for products.
? Deliver Product Requirement with prioritized features and corresponding business justification. Work with Engineering to define product release milestone and schedule. Run beta and pilot programs with early-stage products and samples.
? Owner of pricing strategy and price setting for all products within responsible market segments in China. Assist Pricing Specialist to develop and maintain respective price lists. Responsible for margin performance of all products within responsible segments selling in target and strategic markets. Assist Marketing Director to work in collaboration with sales and management teams on special price approval.
? Work closely with VC business units to analyze market drivers, customer needs and buying behaviors, competitive landscape in China and develop go to market strategies.
? Identify new business opportunities and coordinate with Global Business, Application Development and Product Line, addressing the size of the opportunity and timing to capture the value.

? Develop portfolio of market opportunities related to key segments with effective analysis of product mix to match customer needs and recommend a plan to capture the opportunities.

? Work closely with sales & finance department to assist marketing director to develop a complete business plan for specific market segment/sector.

? Develop and implement execution and action plan (GDP) for each segment

? Assist Marking Communications Function to create, develop and implement marketing activities in support of core messaging and value proposition for responsible market segments.
? Support Business Development to evaluate mergers, acquisitions, divestitures, business development, and corporate strategy initiatives. Assist in performing market research, conduct competitive analysis, and evaluate business opportunities in accordance with long term strategy.
? Assist sales to identify suitable channel partner candidates especially in the new growth region and market segment
? Guide customer relation matrix to map out differentiated approaches to serve and meet current and future customer needs by development activities and special trade events.
? Have Accountability - Individual Goals, Objectives and Results



A) List the essential functions and major activities in order of their importance

? Market Expertise and Situational Analysis
? Develops Marketing Plans and tactical Strategy (By Segment)
? Develops Application and Process Expertise
? Provides Training/Seminars (internal and external)
? Product-Line Expertise/Management
? Product Launches and Training
? Pricing and Profit Management
? Benchmarking (competitors, pricing, products, services)
? Leads and Supports Internal and External Promotional efforts (sales campaigns, customer visits/seminars, support literature, newsletters)
? Alignment to global business unit initiatives
? Meeting sales budget annually and control expense budget
? Showing year on year sales growth
? Provide leadership within assigned region for sales channel development, organizational designs, sales planning, training, promotional activities, and personnel motivation
? Market Strategy and Execution
? Customer and Competitor Analysis
? Market Development Activities e.g. seminars, exhibitions
? Marketing of product portfolio for served market segments together with Sales
? Management of existing product portfolio
? Standardization; Optimize existing products & accessories, product launches and project implementation
? Training, support, Documentation, Pricing
? Business Intelligence
? Sales and Margin follow up, Market Share, Competitor analysis, Market development

Part 2: Describe the Person
A) Minimum professional and educational background desired (include years of experience)
? Bachelor degree or above in Mechanical / Process Engineer, with Business Administration and Marketing qualifications
? Must have minimum 6-8 years experience in related area
? Good command of English (CET 6) and must be skillful in MS office, Power Point & MS Exchange


B) Describe the most important competencies required of the individual.
? Self-starter, highly organized, and be able to work well with leadership at all levels in the organization
? Displayed business acumen and strategic thinking capabilities
? Uncompromised customer focus and willingness to listen to and understand both internal and external customers
? Polished presentation and interpersonal dialogue skills for collaboration and teamwork

C) Career Pathways: identify the classification/s that might be next career opportunity for employees in the classification.

公司介绍

2014 Xylem Boilerplate

About Xylem
Xylem (XYL) is a leading global water technology provider, enabling customers to transport, treat, test and efficiently use water in public utility, residential and commercial building services, industrial and agricultural settings. The company does business in more than 150 countries through a number of market-leading product brands, and its people bring broad applications expertise with a strong focus on finding local solutions to the world’s most challenging water and wastewater problems. Xylem is headquartered in Rye Brook, N.Y., with 2013 revenues of $3.8 billion and more than 12,500 employees worldwide. Xylem was named to the Dow Jones Sustainability World Index for the last two years for advancing sustainable business practices and solutions worldwide.

The name Xylem is derived from classical Greek and is the tissue that transports water in plants, highlighting the engineering efficiency of our water-centric business by linking it with the best water transportation of all -- that which occurs in nature. For more information, please visit us at ****************.

关于赛莱默公司

Xylem(XYL)是全球领先的水技术供应商,专注于水输送、水处理和水测试领域,帮助市政、民宅和商业建筑业、工业及农业等行业客户实现科学用水。该公司目前在全球 150 多个国家开展业务,运用其多项名牌产品和员工的专业应用知识和经验,提供各种本地化解决方案,致力解决世界***的用水及污水处理问题。该公司总部设在美国纽约州白滩市,2013年业务收益为 38 亿美元,在全球拥有约 12,500 名员工。Xylem凭借在全球范围内开展和推动可持续业务活动及解决方案,连续两年荣登道琼斯可持续发展指数榜。

公司名称 Xylem 取自古希腊语,原义是植物中输送水份的组织,寓意此公司对水事业的追求,表现我们运用堪与大自然造化能力媲美的世界***的工程技术实现水的输送。****************

联系方式

  • 公司地址:上海市长宁区遵义路100号虹桥上海城A座30楼 (邮编:200051)