Marketing Manager - Shanghai
安普丹华国际咨询（北京）有限公司
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2013-05-14
- 工作地点：上海
- 招聘人数：1
- 工作经验：八年以上
- 学历要求：大专
- 职位类别：其他 销售经理
职位描述
Marketing Manager - Shanghai
On behalf of large European Fashion retail group, we are recruiting an experienced Marketing Manager - Shanghai based and report directly to the CEO of China (European national). You will be part of a serious start-up project with a very ambitious 5 years plan for China market!
Key Responsibilities:
? Act as the brand guardian for the company.
? Implement brand strategy, across all customers touch points in China, e.g. communications, events, and through internal teams.
? Work with global agency and appropriate local partners.
? In close co-operation with Group deliver the required visual content appropriate to the market.
? Obtain appropriate customer research to inform and link in with Group market research team.
? Deliver the trade marketing strategy and processes.
? In conjunction with the Visual Merchandise team, deliver all in-store POS and window strategy to support product strategy and trade activity.
? Convey the required PR value through harnessing agreed celebrity strategy, relationships with press, PR events and key influencers.
? Develop customized marketing plan in line with brand to support successful new store openings.
? Deliver required ROI from the marketing budget, maintain cost control.
? To work closely with the Multi Channel Manager (China) to ensure a consistent delivery of marketing activity across social media, home page, advertising and in-store messaging.
? Lead and develop the China marketing team; support headquarters on the global vision and long term brand strategy
Qualifications:
? Bachelor degree or above, preferably major in marketing
? Over 10 years of marketing experience in Fashion retail. Minimum 5 years marketing experience with an international brand within fast moving women fashion in China in a senior role.
? Experience in establishing new business, technology and marketing vision and the resulting operational objectives to grow the profitability.
? Proven expertise in strategic marketing methodologies.
? Chinese national with strong written and spoken English skills
? Solid Media and PR experience and budget management
? Strong leadership and management skills
If you would like to apply for this position, please email CV in English to: sherry.shi@access-people.com
On behalf of large European Fashion retail group, we are recruiting an experienced Marketing Manager - Shanghai based and report directly to the CEO of China (European national). You will be part of a serious start-up project with a very ambitious 5 years plan for China market!
Key Responsibilities:
? Act as the brand guardian for the company.
? Implement brand strategy, across all customers touch points in China, e.g. communications, events, and through internal teams.
? Work with global agency and appropriate local partners.
? In close co-operation with Group deliver the required visual content appropriate to the market.
? Obtain appropriate customer research to inform and link in with Group market research team.
? Deliver the trade marketing strategy and processes.
? In conjunction with the Visual Merchandise team, deliver all in-store POS and window strategy to support product strategy and trade activity.
? Convey the required PR value through harnessing agreed celebrity strategy, relationships with press, PR events and key influencers.
? Develop customized marketing plan in line with brand to support successful new store openings.
? Deliver required ROI from the marketing budget, maintain cost control.
? To work closely with the Multi Channel Manager (China) to ensure a consistent delivery of marketing activity across social media, home page, advertising and in-store messaging.
? Lead and develop the China marketing team; support headquarters on the global vision and long term brand strategy
Qualifications:
? Bachelor degree or above, preferably major in marketing
? Over 10 years of marketing experience in Fashion retail. Minimum 5 years marketing experience with an international brand within fast moving women fashion in China in a senior role.
? Experience in establishing new business, technology and marketing vision and the resulting operational objectives to grow the profitability.
? Proven expertise in strategic marketing methodologies.
? Chinese national with strong written and spoken English skills
? Solid Media and PR experience and budget management
? Strong leadership and management skills
If you would like to apply for this position, please email CV in English to: sherry.shi@access-people.com
公司介绍
安普丹华国际咨询（北京）有限公司诚聘
联系方式
- Email：vivien.su@access-people.com
- 公司地址：金科路