PRODUCT & PROMOTION MANAGER
上海赫兹国际租车咨询有限责任公司
- 公司规模:50-150人
- 公司性质:外资(欧美)
- 公司行业:生活服务
职位信息
- 发布日期:2012-09-07
- 工作地点:上海-长宁区
- 招聘人数:若干
- 工作经验:三年以上
- 学历要求:本科
- 语言要求:英语精通
普通话熟练 - 职位类别:产品/品牌经理
职位描述
A.Job title / Job code / Reporting to: |
Promotion,& Product Development Manager, Hertz China. Reporting directly to Marketing Director, China.
B.Job purpose (mission or “raison d’être”) |
The key responsibilities and accountabilities for the incumbent are to:
Promotion – Corporate Promotions / Business Rental Promotions / Leisure Rental Promotions:
§ Annual planning
§ Detailed promotion mechanics and execution full development
§ Monthly promotions tactics planning in conjunction with pricing manager
§ Results tracking & improvement recommendation on a weekly basis
§ Competition promotion tracking on a weekly basis
§ Covering inbound/domestic/outbound
Product development:
§ Marketing research – target customers, competition, and relevant industries – qualitatively and quantitatively in a smart way
§ Concept development
§ Pricing – co-working with pricing manager
§ SOP development and Hertz functions’ training
§ Internal and external communications’ development
§ Test run & SOP optimization
§ Launch executions
§ Product after-launch performance tracking
§ Product modifications if needed
Team management:
§ Team members’ training, coaching and performance management
§ Talent development and retention
§ Continuous team individual productivity improvement
C Job Contacts (main interfaces inside and outside the company) | |||
| |||
D.Job dimensions (Authority/Autonomy) |
Key Performance Indicators | KPI 1 | KPI 2 | KPI 3 | KPI 4 |
Revenue Growth/BP Target | Active Accounts Growth | Top 20 Accounts Relationship Management | Sales Rep Development |
E Knowledge, skills and experience required(Detail here the knowledge, skills and experience required for satisfactory performance of the job) |
Educational Background:
Bachelor’s Degree .MBA degree will be a solid plus
Professional Experience:
At least 3 years in Marketing Field and two years working experience as a team leader within an MNC.
Knowledge:
§ Knowledge of product and market promotion
§ Knowledge of marketing activities like exhibitions, promotional programs & PR activities
§ Company processes, including credit, sales, and operations.
§ Computer software tools.
§ The China approach to Sales & Marketing as well as International understanding
Skills:
§ Effectively apply oral and written communication skills with English and Mandarin
§ Negotiation skill
§ People management
§ Leadership capability
Competencies:
§ Proactive
§ Timely
§ Creative
§ Great art sense and copy writing (in bilingual)
§ Collaborative
§ Problem solving
§ Well connected internally and externally
§ Analytical
Additional Notes:
Candidate must be flexible to travel at least 50% of the time. Ability to work independently. Creativity. Open minded to try new techniques and ways of doing business.
公司介绍
赫兹,全球最大的汽车租赁公司之一,分布在147个国家8100个租赁点,现在正在积极地把其业务范围扩大至中国。我们正在寻求热情而具备高素质的人员担任带驾营运部经理职位。
Interested candidates are strongly encouraged to forward their detailed resume in Chinese/English to us no later than 20th Dec,2008.Applications will be treated in strict confidence.
JOIN US AND BECOME PART OF A WORLD-CLASS COMPANY IN TOTAL MOBILITY SOLUTIONS