Marketing & Communications Professional(职位编号：S_D-0560867)
国际商业机器中国有限公司(IBM)
- 公司行业：计算机软件
职位信息
- 发布日期：2013-06-26
- 工作地点：成都
- 招聘人数：若干
- 学历要求：本科
- 语言要求：英语熟练
普通话熟练 - 职位类别：市场/营销/拓展专员 通信技术工程师
职位描述
Job description
Working with aligned MI specialist to provide local Market Insights:
· Local market opportunity and competitive analysis – Macro trends, industry shifts, and competitor movements
· Customer & Partner analysis – changing behavior/needs, vendor preferences, emerging solutions
· Account level segmentation – Top account profiles, industry, sales play targeting
- Managing branch planning process
· Supports Regional M&C lead to develop Business Plan at branch level
· Utilizes marketing intelligence and data analytics to recommend strategy for segmentation and coverage; perform as a marketing consultant to the branch GMs, actively participates in the selection of high value customers
· Responsible for local root cause analysis and gaps identification
· Acts as consolidation points of all MMs (including aligned BU MMs) in the region
· Builds Regional Marketing Plan with aligned BU MMs, and provides key extracts to the aligned Demand Program teams as requirements for execution
· Utilize market intelligence (industry insights, propensity to buy models, IT opportunity spend) and data analytics to recommend target audience for program executions, and shares insights with the aligned programs
- Managing Branch Pipeline
· Manage pipeline gap analysis to drive optimal routes to market execution, highlighting gaps and providing insightful corrective actions and identifying sales plays and marketing programs to close the gaps
· Manage next quarter pipeline build; partners with aligned regional BU MMs and regional DP leader to address pipeline gaps
Required
Bachelor's Degree
English: Fluent
Chinese simplified: Fluent
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Working with aligned MI specialist to provide local Market Insights:
· Local market opportunity and competitive analysis – Macro trends, industry shifts, and competitor movements
· Customer & Partner analysis – changing behavior/needs, vendor preferences, emerging solutions
· Account level segmentation – Top account profiles, industry, sales play targeting
- Managing branch planning process
· Supports Regional M&C lead to develop Business Plan at branch level
· Utilizes marketing intelligence and data analytics to recommend strategy for segmentation and coverage; perform as a marketing consultant to the branch GMs, actively participates in the selection of high value customers
· Responsible for local root cause analysis and gaps identification
· Acts as consolidation points of all MMs (including aligned BU MMs) in the region
· Builds Regional Marketing Plan with aligned BU MMs, and provides key extracts to the aligned Demand Program teams as requirements for execution
· Utilize market intelligence (industry insights, propensity to buy models, IT opportunity spend) and data analytics to recommend target audience for program executions, and shares insights with the aligned programs
- Managing Branch Pipeline
· Manage pipeline gap analysis to drive optimal routes to market execution, highlighting gaps and providing insightful corrective actions and identifying sales plays and marketing programs to close the gaps
· Manage next quarter pipeline build; partners with aligned regional BU MMs and regional DP leader to address pipeline gaps
Required
Bachelor's Degree
English: Fluent
Chinese simplified: Fluent
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
公司介绍
For nearly 100 years, IBM has created products to handle information. Today, as the world's largest information technology company, it invents, develops and manufactures the most advanced information technologies computer systems, software, storage systems and microelectronics. But that's just for starters. After decades as the undisputed leader in the computer hardware business, IBM has transformed itself into an information technology services business. It is passionately committed to adding value for our clients from helping to keep grocery shelves stocked to simultaneously providing medical imagery to physicians an ocean apart. Its solutions, services and consulting offerings are revolutionizing the way people, organizations and enterprises operate including itself.
在过去的近一百年里，世界经济不断发展，现代科学日新月异，IBM 始终以超前的技术，出色的管理和独树一帜的产品领导着信息产业的发展，保证了世界范围内几乎所有行业用户对信息处理的全方位需求。众所周知，早在1969年，阿波罗宇宙飞船载着三名宇航员，肩负着人类的使命，首次登上了月球；1981年哥伦比亚号航天飞机又成功地飞上了天空。这两次历史性的太空飞行都凝聚着IBM无与伦比的智慧。IBM的事业就象宇宙飞船一样永远向着更高的目标不断奋进，造福人类。
在过去的近一百年里，世界经济不断发展，现代科学日新月异，IBM 始终以超前的技术，出色的管理和独树一帜的产品领导着信息产业的发展，保证了世界范围内几乎所有行业用户对信息处理的全方位需求。众所周知，早在1969年，阿波罗宇宙飞船载着三名宇航员，肩负着人类的使命，首次登上了月球；1981年哥伦比亚号航天飞机又成功地飞上了天空。这两次历史性的太空飞行都凝聚着IBM无与伦比的智慧。IBM的事业就象宇宙飞船一样永远向着更高的目标不断奋进，造福人类。