天津 [切换城市] 天津招聘天津市场/营销招聘天津市场/营销/拓展经理招聘

Senior Marketing Manager, China

晨星资讯(深圳)有限公司

  • 公司规模:1000-5000人
  • 公司性质:外资(欧美)
  • 公司行业:金融/投资/证券

职位信息

  • 发布日期:2022-06-29
  • 工作地点:深圳-福田区
  • 工作经验:3-4年经验
  • 学历要求:本科
  • 职位月薪:3-3.6万
  • 职位类别:市场/营销/拓展经理

职位描述

About the Role
In this role you will work with research, sales, digital, and editorial to create and deliver successful marketing programs for our key client segments - asset management and wealth management. You will be responsible for both creating content led strategies for mainland China and connect with the wider APAC region. You will also leverage translated content and tactics from our global team to support demand generation. Develop and implement a tactical marketing plan, supporting our sales efforts and ensuring that the Morningstar brand is clearly and consistently communicated. This is a position based in Shenzhen, and Shanghai reports to the Head of Commercial Strategy for Morningstar China.

Job Responsibilities
? Drive content led demand generation to deliver powerful ideas to help drives sales opportunities
? Coordinate messaging and repurpose content assets from other regions to maximize awareness and create demand in China. Assets and activities may include email, webinars, social content, brochures, call campaigns, and events that map to appropriate target audiences and customer buying cycle stage
? Develop and manage online content and marketing materials for blogs, webinars, explainer videos – including copywriting and editing.
? Coordinate campaign deliverables across internal cross-functional teams to ensure programs are complete, on budget and achieve target objectives
? Use analysis to drive decisions in a way that yields sustained, measurable results and reporting.
? Connect with PR agencies and provide business focus to media outreach and build brand awareness
? Effectively coach, train, and manage a team of marketing professionals, fostering teamwork and a positive work environment.
? Have ability to translate messaging, copy, brochures, and other online and offline content from English to Chinese.

Qualifications
? At least 5 years of marketing experience.
? At least 2 years of experience building/leading a team.
? Knowledge of digital and marketing automation systems such as Eloqua, Marketo and CRM/salesforce.
? Experience in/knowledge of the financial services, and investment management industries.
? Proven experience in working cross-functionality within an organization
? Strong editorial, research and project management skills
? Strong project management and performance management skills.
? Demonstrated budget management and resource planning experience.
? Superior interpersonal, communication, and presentation skills.
? Excellent English and Simplified Chinese reading and writing skills

公司介绍

Morningstar Inc(纳斯达克股票代码:MORN)于1984年在美国芝加哥创立,是北美、欧洲、澳大利亚和亚洲领先的独立投资研究机构,主要为投资者提供财经资讯、基金及股票数据的分析评级以及相关应用软件工具,公司还通过其旗下的注册投资子公司提供投资管理服务, 现有6500多名成员分布在全球27个国家/地区并设有分机构开展相关业务。

晨星资讯(深圳)有限公司于2003年2月在深圳成立,经过十几年的不断发展,目前在深已拥有员工近1000人。在国内市场上,晨星与国内大多数金融机构均建立了良好的合作关系,长期为各类内资和外资银行、基金公司、券商机构等,提供基础金融数据、金融分析软件、投资组合方案、资产管理及顾问咨询等服务,同时也是中国证监会批准的十大基金评级机构中的***外资机构;

在晨星,每一位员工的成长都备受关注,你可以学英文,学投资,学编程,学画画,考CFA,申请晨星奖学金去读MBA。全开放的办公环境营造开放包容的文化,我们拥抱和尊重差异,接纳来自多样背景、兼具不同经验的人才。如果你希望与有趣、有想法的人并肩工作应对不一样的挑战,加入我们,一起扑腾。

联系方式

  • Email:Leon.Yang@morningstar.com
  • 公司地址:东海国际