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Digital Marketing Lead 数字营销主管

凯谛思建设工程咨询(上海)有限公司

  • 公司规模:10000人以上
  • 公司性质:外资(欧美)
  • 公司行业:建筑/建材/工程

职位信息

  • 发布日期:2022-06-27
  • 工作地点:北京
  • 工作经验:5-7年经验
  • 学历要求:本科
  • 语言要求:英语精通
  • 职位月薪:1.8-2.5万
  • 职位类别:市场/营销/拓展专员

职位描述

Job Purpose:
This role is a key member of the Asia Marketing and Communications team. Supervised by and partnering with China marketing manager, this role will support in developing and implementing the digital strategy for China in order to constantly reinforce Arcadis’s brand awareness and thought leadership via digital channels.
Key Accountabilities:
Web
· Support in implementations of Arcadis
· Responsible for daily content managements and updates for Arcadis
· Partner with global digital counterparts to constantly improve the performance i.e. SEO
· Support in campaign strategy development and execution i.e. landing page creation/ SEM etc
WeChat
· Support China marketing manager to coordinate with the external agency for WeChat publishing i.e. project data collection
· Explore the best practice and contribute ideas on improving performance
Marketing automation
· Support in client and marketing data integration from existing CRMs into Oracle Marketing Cloud for mainland, China
· Assist China marketing manage to coordinate with GSSC digital counterpart to develop campaign eDMs with Oracle Eloque
· Eager to expand knowledges and contribute ideas in local deployment of Oracle Marketing Cloud i.e. WeChat’s integration, leads capturing and nurturing etc
Knowledge & Experience:
· 3 – 5 years of experience managing company’s digital channels i.e. website and WeChat
· Knowledge with SEO/SEM
· Experience with using marketing automation platforms; Oracle Marketing Could would be desired, but not required
Key Qualifications:
· Degree qualified in an area such as Business, Communications, or computer sciences
· Continual professional or personal development i.e. marketing automation
· Desire to continue learning
· Leading development/ management of projects/ tasks
· Collaborative working style
· Trustworthy
· Proactive

公司介绍

ABOUT ARCADIS
Arcadis is the leading global Design & Consultancy for natural and built assets. Applying our deep market sector insights and collective design, consultancy, engineering, project and management services we work in partnership with our clients to deliver exceptional and sustainable outcomes throughout the lifecycle of their natural and built assets. We are 27,000 people, active in over 70 countries that generate 3.3 billion in revenues. We support UN-Habitat with knowledge and expertise to improve the quality of life in rapidly growing cities around the world.

关于凯谛思
凯谛思是全球领先的自然和建筑资产设计及咨询公司。凭借我们对市场的深刻见解和充分整合的设计,咨询,工程,项目及管理服务,我们与客户携手合作,致力于为其自然和建筑资产的整个生命周期提供卓越和可持续的服务成果。 我们在全球70多个国家拥有27,000名员工,年收益达33亿欧元。 我们为联合国人居署提供专业知识和技术,以应对世界各地城市的高速发展并帮助其提高生活质量。

联系方式

  • 公司地址:上海市长宁区遵义路150号虹桥南丰城C座 (邮编:200051)