ONLINE CUSTOMER INSIGHT ANALYST
H&M Shanghai Retail Office
- 公司规模：150-500人
- 公司性质：外资（欧美）
- 公司行业：服装/纺织/皮革
职位信息
- 发布日期：2021-01-12
- 工作地点：上海-静安区
- 招聘人数：1人
- 工作经验：3-4年经验
- 学历要求：本科
- 语言要求：英语良好
- 职位月薪：1.5-2万/月
- 职位类别：数据运营
职位描述
Are you a motivated to be part of a fast-growing team? Are you interested in online customer experience with data analysis? If so, this could be the position for you!
As the Online Site Planner, you will be responsible for the customer data analysis including site engagement, customers profile and behaviour and repeated purchase ratio to drive business opportunities in-line with customers’ expectations. You will report to the Digital Experience Manager and support the other team functions in optimizing the online customer experience and engagement based on data analysis
What you will do:
?Produce repots and provide insights of customer behavior through site data including UV/CR/bounce rate/CTR/page value etc from multiple online channels
?Analyse customer report and find opportunities in driving KPI of new customer acquisition and retention
?Provide actionable data and insights to support the goal of enhancing customer experience
?Produce analysis and insight of customer profile study in a regular basis
?Collect and analyse key market trend and competitor information via intelligence tools as well as customers’ feedback and expectation
?Collaborate within the ecommerce team to establish a customer journey that drives profitable ecommerce selling towards the set targets and goals?
?Support your manager to create strategies and data formats for A/B testing and personalization analytics
?Work closely with controlling function to cross-analysis the data from different perspectives
?Support internal team functions such as online visual, site planning, marketing, merchandising with actionable data and insights for them to optimize the digital experience
?Support the marketing team to identify opportunities through customer data for new customer acquisition strategies/actions.
?Work with external business partner/vendors to optimize data tools
?Manage Customer Service Team from EFS to improve the customer experience based on insights
?Keep brining fresh ideas and look for opportunities to drive business by improving the site experience to customers
About you:
?Previous experience in ecommerce or commercial data analysis
?Excellent English and Mandarin language and communication skills, both verbal & written
?Strong understanding of online customer behaviour and commercial UX impact
?Excellent data analysis skill with proficient in Microsoft Excel
?Customer focused mindset not limiter to local but also global audience
?Strong understanding of trends, and fashion especially for China market
?Flexible, proactive, self-motivated, open minded and willing to learn
职能类别：数据运营
公司介绍
海恩斯莫里斯（上海）商业有限公司
H&M 是欧洲著名服装零售商, 目前在世界上拥有1,500多家商店和超过70,000名的员工。目前H&M在中国发展迅速。我们从1993年起就在中国上海设有采购办公室,目前在上海有3家商店。
更多公司详情，请登陆**********查询
H&M
H&M, one of the most famous European Fashion Retailers in the world with more than 1,500 stores and over 70,000 employees worldwide is expanding our operation in China. We have had a purchasing office in Shanghai since 1993 and now have 3 shops in Shanghai.
For more information, please visit our website **********
H&M 是欧洲著名服装零售商, 目前在世界上拥有1,500多家商店和超过70,000名的员工。目前H&M在中国发展迅速。我们从1993年起就在中国上海设有采购办公室,目前在上海有3家商店。
更多公司详情，请登陆**********查询
H&M
H&M, one of the most famous European Fashion Retailers in the world with more than 1,500 stores and over 70,000 employees worldwide is expanding our operation in China. We have had a purchasing office in Shanghai since 1993 and now have 3 shops in Shanghai.
For more information, please visit our website **********
联系方式
- 公司地址：地址：span上海市静安区石门一路288号兴业太古汇