DIGITAL EXPERIENCE MANAGER
H&M Shanghai Retail Office
- 公司规模：150-500人
- 公司性质：外资（欧美）
- 公司行业：服装/纺织/皮革
职位信息
- 发布日期：2021-01-12
- 工作地点：上海-静安区
- 招聘人数：1人
- 工作经验：3-4年经验
- 学历要求：本科
- 语言要求：英语良好
- 职位月薪：2.5-3万/月
- 职位类别：数据运营
职位描述
Are you a motivated to be part of a fast-growing team? Are you passionate in leading a team in driving online customer experience? If so, this could be the position for you!
As the Digital Experience Manager, you will be the expert in digital experience optimisation, leading the functions of site content, online visual merchandising, digital copywriting and customer insight analysis. You will report to the China Ecommerce Manager and focus on the constant optimisation of customer journey on sites, and make sure COS Brand ID and all detailed product information is well delivered to the customers.
What you will do:
?Take agile actions based on the results in terms of site performance and customer behaviour to maximize the conversion in each section on sites
?Build up both short-term and long-term strategies for A/B testing and Tmall personalisation that associate with the goals of customer acquisition and retention
?Lead site planner to manage overall site calendar for regular site refreshes, seasonal campaigns and event planning on both OS and Tmall
?Lead the online visual merchandising team to constantly improve/optimize the online visual experience and drive the relevant KPI based on site performance data and customer behaviour.
?Lead copywriter to optimise product copy that clearly and accurately communicates product info as well as aligns with the SEO purpose
?Collaborate within your ecommerce team to establish a customer journey that drives profitable ecommerce selling towards the set targets and goals?
?Drive objectives together with the online team to secure commercially and visually strong product placement and communication ?
?Work closely and cross-functionally with other key online functions such as Digital Marketing and Online Merchandising to initiate local commercial plan to drive online business
?Work closely with both internal and external business partner/agencies to secure the on-time and precise launch of all online products and content.
?Understand the online customer’s expectation through behaviour & dana analysis, and plan for the constant improvement of UX/website functionality by working closely with IT team
?Ensure that the COS China e-commerce platform stays in line with COS aesthetics, visually balance the collection of products based on commerciality, branding and seasonal trends
About you:
?Significant previous experience in ecommerce and related field, preferably in fashion brand
?Excellent English and Mandarin language and communication skills, both verbal & written
?Strong understanding of online customer behaviour and commercial UX Impact
?Excellent data analysis skill and strong salesmanship
?Previous experience as a manager with staff responsibilities
?Strong computer skills, with experience of content management systems
?Customer focused mindset not limiter to local but also global audience
?Strong understanding of trends, and fashion especially for China market
职能类别：数据运营
公司介绍
海恩斯莫里斯（上海）商业有限公司
H&M 是欧洲著名服装零售商, 目前在世界上拥有1,500多家商店和超过70,000名的员工。目前H&M在中国发展迅速。我们从1993年起就在中国上海设有采购办公室,目前在上海有3家商店。
更多公司详情，请登陆**********查询
H&M
H&M, one of the most famous European Fashion Retailers in the world with more than 1,500 stores and over 70,000 employees worldwide is expanding our operation in China. We have had a purchasing office in Shanghai since 1993 and now have 3 shops in Shanghai.
For more information, please visit our website **********
H&M 是欧洲著名服装零售商, 目前在世界上拥有1,500多家商店和超过70,000名的员工。目前H&M在中国发展迅速。我们从1993年起就在中国上海设有采购办公室,目前在上海有3家商店。
更多公司详情，请登陆**********查询
H&M
H&M, one of the most famous European Fashion Retailers in the world with more than 1,500 stores and over 70,000 employees worldwide is expanding our operation in China. We have had a purchasing office in Shanghai since 1993 and now have 3 shops in Shanghai.
For more information, please visit our website **********
联系方式
- 公司地址：地址：span上海市静安区石门一路288号兴业太古汇