天津 [切换城市] 天津招聘

产品经理-TCM

安利(中国)日用品有限公司

  • 公司行业:批发/零售

职位信息

  • 发布日期:2020-12-22
  • 工作地点:广州
  • 招聘人数:若干人
  • 工作经验:无需经验
  • 学历要求:招若干人
  • 语言要求:不限
  • 职位月薪:4-5万/月
  • 职位类别:产品总监

职位描述

?    Purpose:
1. Lead TCM, Traditional Chinese Medicine category. Detail includes product portfolio management, product strategy, product campaign, new product development and commercial innovation.
2. In line with A70 Strategy, develop product tactics and implementation plan to support nutrition growth.
3. Develop sustainable and experiential Healthy Living platform to support ABO to sell, to build loyal buyer and recruit prospects.

?    Primary Responsibilities:
-    TCM Product Line Management
?    TCM product portfolio management, product innovation plan development and new product development to gain market share.
?    New product launch campaign planning and implementation, including launch communication, supporting material and tools development.
?    Market trend, competitor analysis, ABO learning and consumer insight study to ensure market competitiveness.
-    Marketing Campaign & GTM Plan
?    Develop TCM Campaign tactics and implementation plan to support A70.
?    Continuously improve the Campaign mechanism, by monitoring the competition landscape and market feedback.
?    Lead the team to organize and execute activities such as training, promotion, communication, community to keep the market momentum.
?    Leverage internal and external resources to set up digital platform, produce contents, materials, premiums and sales tools to support ABO leaders to build habits of healthy living and therefore facilitate sales and drive buyers.
?    Consistently communicate with and seek feedback from field, monitor the KPIs’, and take actions accordingly.
-    Cross Teamwork & Budget Management
?    Category leadership to integrate resources from China cross functional team and Global team, to drive China TCM category growth.
?    Team/talent development.
?    Budget management and ROI review.

职位要求:
Requirements:
?    8 years above in related category of marketing/ company
?    Bachelor/Master’s Degree in Marketing/TCM/Nutrition
?    Fluent English in both speaking and writing
?    Innovated and creative
?    Communication and management skills

职能类别:产品总监

公司介绍

安利(中国)是美国安利公司在全球***的子公司,1995年4月正式开业,投资总额2.35亿美元,总部设于广州,并在北京、上海设有区域办公室,目前全国有员工近5,000名。秉承“为您生活添色彩”的愿景,安利(中国)在广州建有面积达14万平方米的现代化生产基地,在广州和上海设有研发中心,并在无锡建立了安利全球***一家也是国内***家专门从事中草药植物有机种植技术和植物提取物研究的安利植物研发中心。安利在全国开设近百家体验实体,目前生产、销售营养保健品、美容化妆品、个人护理产品、家居系列产品等500多款。

近年来,新安利2.0着力打造以数字化和社交电商驱动的新实力,并先后将全球数字创新中心、大数据创新中心、IT创新中心相继落户中国。背靠安利强大的营运体系,为创业者带来数字化赋能的全新展业图景,助力轻松展业。同时,作为营养健康食品行业的龙头企业,安利全面发力大健康赛道,发挥安利全球的产品、品牌、研发、服务优势,为中国消费者提供一站式健康生活方式解决方案,并推动中国营养健康食品产业向全球价值链上游迈进。

一直以来,安利非常重视人才的发展和培养,提供完善的机制和平台帮助员工激发潜能,并透过专才计划、社会及校园招聘等项目,广泛吸纳行业精英,同时配备技术大咖导师、跨国团队项目合作,提速职业发展通道,为员工创造多元化的工作机会,探索专业领域的深度长远发展。同时,安利致力于为员工打造美好的工作体验,透过覆盖全生命周期的员工体验之旅,为员工提供具有竞争力的全面薪酬福利体系、公开透明的沟通、灵活的工作时间和环境、激励成长的文化氛围等,帮助员工实现多姿多彩的美丽人生。

多年来,安利(中国)在质量、公益、创新、管理等方面得到了社会各界的广泛认同与赞誉,获得各类嘉奖近万项,含***奖项近700项。其中,凭借在薪酬福利、职业发展、人才规划、企业文化等人力资源多层面的出色表现,安利(中国)共收获过百项雇主殊荣,包括:中国典范雇主、中国最具吸引力雇主、中国年轻人最爱雇主等。

联系方式

  • 公司地址:广东省广州市天河北路233号中信广场41楼 (邮编:510613)
  • 电话:13560129939