天津 [切换城市] 天津招聘天津市场/营销招聘天津市场/营销/拓展经理招聘

Manager, Commercial Marketing, Greater China (职位编号:62100522)

江森自控(中国)投资有限公司

  • 公司规模:5000-10000人
  • 公司性质:外资(欧美)
  • 公司行业:建筑/建材/工程

职位信息

  • 发布日期:2020-11-20
  • 工作地点:上海
  • 招聘人数:1人
  • 工作经验:5-7年经验
  • 学历要求:招1人
  • 语言要求:不限
  • 职位类别:市场通路经理/主管  市场/营销/拓展经理

职位描述

What you will do


This position is responsible for leading the planning, development, implementation and monitoring of integrated marketing plans to drive profitable revenue and market share growth of Loss Prevention, Traffic Analytics and Inventory Intelligence solutions in Greater China – encompassing Greater China, Hong Kong and Macau.


This manager would act as strategic partner to general management and sales leadership in Greater China. The role is to adopt, adapt, create or localize compelling sales enablement materials, disseminate them effectively and employ state-of-the art mediums such as video and digital to showcase strategic and solution benefits across various traditional and new media platforms (WeChat, Weibo, Youku and other Chinese equivalent).


He / she would actively engage with retail industry associations, academia, media and influencers, establishing respect, thought-leadership and advancing regional commercial goals.


Candidate would develop a deep understanding of regional and key country competitive retail strategies, product and service portfolios, pricing, and distribution strategies.


He / she would also need to engage and align with global matrix marketing organizations, including digital, market research, solutions marketing, thought-leadership and training, to help achieve Greater China and APAC marketing goals.


How you will do it


  • Drive growth of the retail loss prevention, traffic insights and inventory intelligence portfolio in supporting revenue goal
  • Balance marketing support for global product launches with identifying and driving programs unique to the Greater China region
  • Evaluate size and scope of market opportunities for all TRS solution sets in Greater China
  • Partner with Greater China sales and marketing teams to develop segmented targeted account plans for the region
  • Drive ROI analysis for marketing programs for customer acquisition, engagement and retention
  • Coordinate with global marketing and local teams on marketing material translations and delivery; ensure proper cascading and leveraging of critical content
  • Engage with the global, APAC marketing team and GC GMs, product team and frontline sales team to ensure the support and local execution for global, national and regional campaigns / sales enablement programs
  • Execute a coordinated and consistent market awareness program
  • Ensure understanding and consistency of global go-to-market messages and identity for both direct and indirect channels
  • Leverage global retail marketing messaging, PR, media relations, social media and campaigns to drive market awareness in Greater China region
  • Engage with account teams to secure awards, customer testimonials, quantifiable proof points and solution case studies
  • Lead customer engagement in GC region via industry events and hosted customer activities, setting event strategy, show selection, demo selection, and content. Exemplify teamwork in all respects for events
  • Direct mix, execution and metrics/measurement of industry and sponsored events to ensure that key audiences are aware of our retail solutions
  • Support Channel Sales Development Strategies
  • Recommend and drive channel marketing programs for business partners and distributors, including on-boarding, sales enablement, demand creation, lead generation, advertising and promotion, customer-facing events, digital content and voice of market research
  • Guide internal marketing support and marketing agency resources to link retail marketing plans to market activities to achieve channel business objectives
  • Drive profitable customer acquisition and retention initiatives, teaming with channel sales teams in developing scalable channel account successes
  • Develop cross-sell and up-sell marketing strategies that maximize share of wallet with new and existing customers
  • Assist with the development and launch of new e-commerce channel (marketplaces, organic sites and customer portals); assist the implement programs to drive traffic and conversion
  • Measure, monitor and manage overall program effectiveness
  • Responsible for program budget control through planning, execution and assessment
  • Measure Retail Marketing productivity, leveraging Sensormatic Solutions and country/regional metrics and dashboards

What we look for


Required


  • Bachelor degree in Communication, Business Administration or equivalent
  • Over 4 years’ marketing experience in a corporate setting, preferably in sizable company
  • Experience with trade shows and digital events such as webinars
  • Exceptional attention to detail and ability to multitask
  • Strong business acumen and an ability to identify and understand marketplace trends
  • Excellent project management skills
  • Equipped and experienced in digital and content marketing across social media platforms such as LinkedIn
  • Excellent written and oral communications skills
  • Proficiency in Word, Excel and PowerPoint. In addition to proficiency in Adobe Creative Cloud suite of software preferred but not necessary
  • Demonstrate ability to take initiative and interact with all levels of management
  • Experience and ability to navigate in complex, matrixed organizational structure is a plus
  • Independent, pro-active and self-motivated individual
  • Proficiency and ability to communicate in English (written & spoken) and Chinese (written & spoken) is a pre-requisite

Preferred


  • MBA graduate
  • Over 7 years’ marketing experience
  • Preferably with experience in retail vertical; campaign analysis and platforms such as Pardot and Salesforce
  • Ability to converse in Japanese and / or Korean will be a plus
  • People management experience preferred but not necessary

公司介绍

关于江森自控
在江森自控,我们致力于改善人们的生活、工作、学习和娱乐环境。江森自控致力于可持续发展,公司承诺在2040年前实现净零碳排放。作为智慧、健康和可持续建筑的全球领导者,我们凭借超过135年的创新经验,运用全面的数字化解决方案OpenBlue及建筑科技领域完整的产品和解决方案组合,为医疗、教育、数据中心、机场、体育场和生产制造等众多领域实现可持续发展的蓝图。江森自控在全球150多个国家拥有100,000名专业员工,旗下拥有多个业内值得信赖的品牌。
亚太区概况
通过广泛的业务网络和足迹,江森自控致力于为该地区的客户提供全方位的卓越服务:
29家制造工厂
10处研发基地
260多个分支机构
28000多名员工
*以上数据包含江森自控和江森自控日立空调
公司在中国拥有:
9000多名员工
9家制造工厂
3处研发基地
40多个办事处
100多个销售支持点
我们的价值观
诚信为先
我们承诺诚实和透明。我们坚持***诚信标准并信守我们做出的承诺。
客户至上
客户成功,我们才能成功。长期战略合作关系带来的独特洞见和实力,让我们能够创造卓越的客户体验与解决方案。
使命为本
我们坚信利成于益,勇于承担:通过我们提供的解决方案、我们对社会的奉献、我们开展业务的方式以及我们对保护人民和环境的承诺让世界变得更加美好。
着眼未来
我们的创新和持续改进文化激励我们在解决当今挑战的同时,不断思考“接下来会发生什么”。
同一个团队
我们是同一个团队,致力于团结协作,创造高效适用的解决方案,推动世界进步。

联系方式

  • Email:club@51job.com
  • 公司地址:上海福泉北路518号江森自控 (邮编:200051)
  • 电话:15029250484