天津招聘

Job Description

The Digital Marketing Manager is responsible for building and managing integrated digital marketing campaigns from concept to successful execution. He/she will collaborate with global and local marketing campaign owners to define the goals and scope of the campaigns.

Responsibilities 

- Develop integrated digital marketing campaigns (website, SEO/SEM, social media, emails, etc.) and across physical offline and online digital channels with ability to analyze data to increase campaign results.

- Strong content interest with strong ability to write and communicate effectively for different channels.

- Work with sales and customers to develop strong stories (written, video，picture, animation or any other form) and knowing where and how to amplify them across digital channels.

- Maintain an integrated marketing and content calendar to ensure brand alignment across media and channels.

- Manage and update the website and link all information like new product introductions and product upgrades to provide up-to-date information on website.

-Manage, monitor and analyze customer database across all channels as a customer-focused approach.

- Analyze and measure business effects for brand awareness, conversion and loyalty by using web analytics and research.

Qualification, Knowledge & Experience

1. Bachelor’s degree in digital marketing, communication, business or related field

2. At least 5 years of experience working in B2B marketing environment

3. Fluent in oral and written English

4. Ability to produce strong marketing content

5. Excellent PC skills in Excel, Power Point, Word, etc

6. Knowledge of SEO, SEM and other digital marketing concepts

7. Ability to run on own and basic technical understanding of digital

8. Excellent project management, planning & problem-solving skills

麦克微尔（上海）科技有限公司作为Micron View Limited（以下简称MicronView）在华关系企业，全面负责MicronView在国内的市场拓展、商务管理及技术协作。我们聚焦食品、药品、化妆品行业的生产环境及成品的快速及实时无菌检测，不断提供先进的基于光学、生物学技术原理的设备及耗材。